Magical worlds collide with Keebler and Harry Potter

We could’ve just launched a cookie. Instead, we launched an entire season of enchantment.  Merging the magical worlds of the Keebler Elves and Harry Potter together meant breaking through a highly competitive cookie market and tapping into a powerful cultural truth: families don’t want more tasks; they want magical moments. “Butterbeer Season” established a cultural phenomenon (pumpkin spice, who?) where ordinary packaging acted as a magic portal to exclusive digital experiences, and Hogsmeade-inspired store displays brought the charm to every aisle. The full-funnel campaign conjured up record-breaking success, becoming Keebler’s highest-performing Fudge Stripes LTO to date and bewitching the hearts of fans—and muggles—everywhere.