Let’s chat
about insurance
Net gen small businesses meet
next gen insurance
Next Insurance is an up-and-coming online insurance provider. They quickly gained recognition for disrupting and innovating the insurance industry with policies geared to a range of small businesses—from general contractors to personal trainers.
Challenge
Make it easy and make it fast
Next Insurance wanted to take their customer acquisition funnel to the next level and streamline the insurance buying process. We know small business owners place a huge bet on themselves. It’s their ideas, passion and hard work that defines their success. We also know that getting insurance isn’t top of mind for them and when it is, it can’t take a lot of their time. They’d rather put that energy into growing their business. One of the places they go to grow their business is Facebook.
approach
Bring the process to the people
Once we identified Facebook as the place to be, we worked closely with the Next Insurance team to get a solid understanding of their existing application flow and sales/buying process. Then we identified ways to simplify and streamline the process, while making it more intuitive and engaging for small business owners.
solution
Simple, affordable and tailored to you
A fully functioning chatbot for Facebook Messenger—the first of its kind!—made signing up for Next Insurance faster and easier than ever before. We leveraged Facebook Messenger’s conversational and user-friendly aspects, blending in the intelligence of machine learning to truly optimize the customer acquisition funnel.
technology
Personalized tech tools
The engaging, streamlined and conversation-driven Facebook Messenger experience created a powerful new revenue channel for Next Insurance. The easy-to-buy process reinforced their company tenets of being simple and affordable.
Find out how we can put solutions like these to work for you.
