Take Back Your Brand's Photos
Most brands have hundreds, if not thousands, of product images on their websites. And those images get reused, re-blogged, re-tweeted and re-posted by hundreds of other sites and users around the internet every day. So that's good, right? Well, not really. While it's great for awareness around a product, tracking those photos becomes extremely difficult, not to mention the fact that carefully crafted marketing messages that live on a brand's site are nowhere to be found when those images find themselves elsewhere. That's where Stipple comes in.
Tag, Share, Track, Repeat
Stipple believes they have solved that issue by allowing everyone from brands and merchants to bloggers and photographers to place interactive, trackable tags on all of their imagery. Now, when those images are pulled onto other sites (social sites included), they will be embedded with everything from videos to e-commerce tags to make purchases directly. For more on Stipple, check out the video below.
Will "smarter" photos have the ability to make imagery the future of social commerce? Is Stipple the solution that marketers have been looking for when trying to measure the effectiveness of their content sharing? We'd love to hear your take. Sound off in the comment section below.