October 6, 2016

Why the 4 Ps of Marketing Might Be Outdated


The 4 Ps of marketing, also known as the producer-oriented model, have been used by marketers around the world for decades. Created by Jerome McCarthy in 1960, the 4 Ps encourages a focus on Product, Price, Promotion and Place. Recently, the growing influence of the web has made these classic principles look a bit archaic. Since modern buyers can learn almost everything about your business, the 4 Ps of marketing may be at odds.

Options are so last year.

Topics: Digital Marketing, Digital Strategy, Analytics, Content Strategy, Technology