March 3, 2016

The Quantified Welp

The quantified self is not only an industry buzzword, but a reality for many consumers who track everything from what they eat to how they exercise and sleep through a plethora of wearable devices. While the ability to track progress is mostly thought of as a motivator, a new study in the Journal of Consumer Research indicates that measuring an activity, whatever it is, actually decreases people’s enthusiasm to keep up with it.

Seriously, it's not about the number of breaths you take.

Topics: Consumer Psychology, Culture, iWatch

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