April 1, 2016

Taco Bell, People Magazine, Hearst & Tiger Beat Utilizing Wishbone App to Tap 4 Million Teens for Real-Time Focus Groups

In a 2015 Pew Research Center study, 92% of teens said they were online daily and almost a quarter said they are connected “almost constantly” thanks to easy mobile access. Aside from Snapchat and Instagram, hardly any of the major social media platforms are exclusively mobile. By meeting that demand, Wishbone allows entertainment brands to eavesdrop on millions of teenage debates — creating an unprecedented new way of analyzing their preferences.

 

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Topics: Social Media, Big Data, Vertical - Entertainment and Media

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