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January 27, 2016

Netflix’s Lineup of Original Shows is Kind of Confusing—And That’s the Point

What makes a Netflix show a Netflix show? The question has frustrated industry analysts and marketers for years. As Netflix now tries to take over the world, the matter appears to be settled once and for all: Netflix shows don’t have a “brand”—and that’s very much intentional. Netflix is the world’s chameleonic TV channel. It wants to be everything to everyone.

Media in an Age of Personalization

Topics: Connected Personalization, Big Data, Vertical - Entertainment and Media

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