March 30, 2016

James Patterson Has a Big Plan for Small Books

According to a Pew Research survey from fall of 2015, 27% of American adults said they had not read a book in the past year. Prolific author James Patterson wants to tap into this audience by taking cues from both modern online content and the dime novels of the late 19th century: make the story shorter, more plot-driven, and widely available. Hoping to reconnect with people who have abandoned reading for TV, video games, movies, and social media, Patterson is looking to create a series of 21 short novels that can be read in one sitting and purchased for less than $5 across a variety of offline and online sources.

If you can binge watch a TV show, you can read a 150-page book.

Topics: Culture, Content Strategy, Consumer Insights