January 27, 2016

Inside Facebook’s Decision to Blow Up the Like Button

The like button is the engine of Facebook and its most recognized symbol. A giant version of it adorns the entrance to the company’s campus in Menlo Park, Calif. Facebook’s 1.6 billion users click on it more than 6 billion times a day—more frequently than people conduct searches on Google—which affects billions of advertising dollars each quarter. So why did the brand decide to do away with it?

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Topics: Social Media, Culture