February 1, 2016

How Our use of Communication Apps Change by the Hour

U.S. smartphones users 18 and older spend 4 hours and 39 minutes on communication apps each month, according to Nielsen. So the question isn’t if you can reach someone with a mobile message - It’s when and where. Among Facebook Messenger, Snapchat and Tinder, Facebook Messenger use is busiest of the three from morning until 2 p.m., which is when Snapchat takes over the share of minutes. When 8 p.m. strikes, Tinder hits its stride.

No matter the media, people are up quite late

Topics: App Development, Advertising