March 9, 2016

How Angie's List Is Staying Relevant in an Era When Review Sites Are a Dime a Dozen

To differentiate their offering from the plethora of free online review options, Angie’s List has released a new integrated campaign to humorously showcase that their service goes beyond the standard crowdsourced review site and provides everything a consumer seeking service providers and contractors would need. The company is also revising its membership model in favor of a tiered subscription plan to further address competition from rivals such as Amazon and Yelp.

See how Angie’s List is communicating their added value.

Topics: Social Media, Integrated Campaigns, Crowdsourcing