March 24, 2016

Emojis in Marketing on the Rise

Marketers really like emojis :heartpulse:! Emoji usage has grown 20% month over month in 2016 alone. Favorites include party popper, pointing finger and sparkle. So, is it working? Jury is still out - Android and email are performing slightly better when emojis are used while iOS push is relatively flat.

Skeptical face.

Topics: Digital Marketing, Culture