July 1, 2016

Why It's Time to Kill Advertising as We Know It and Start Building 'Storyworlds'

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This is the most exciting time in history to be a storyteller. Anything we can dream up is now possible. We now have a gazillion screens to tell our stories on. Stories can be multi-screened and complexly told across a variety of technologies. Every brand is a storyteller, and every person who creates and executes ideas for the brand is a storyteller in turn. The world is, at this very moment, a storyteller's oyster.

Dream it up and someone can make it.

Topics: Advertising, Content Strategy, Content Marketing, Content Development, Screens, Branding

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