May 27, 2016

Why Buy Buttons on Social Media Haven't Taken Off for Retailers

buyable-pins-1597x380.jpgWhen Pinterest and Instagram introduced click-to-buy features last summer, the hope was that they’d help brands turn mobile browsers into shoppers. But they haven't found much traction, with experts saying brands are finding that individual social media posts don't generate enough lasting engagement to drive sales.

There's just too much content.

Topics: Social Media, eCommerce, Research, Vertical - Retail, Consumer Insights