April 28, 2016

Why Are We So Bored?

Today we have a myriad of possibilities for entertainment, 24 hours a day. Yet, with an attention span shorter than that of a goldfish, we find ourselves chronically bored. We’ve become so over-stimulated and fast-paced, that we need more entertainment to be entertained. But what we actually need is less stimulation and novelty to overcome long-term boredom.

Stop screen-tapping, start knitting.

Topics: Consumer Psychology, Screens, Consumer Insights