June 16, 2016

What 300 Million Users Taught Kik About Chatbots


Traditional chat apps gather metrics around message volume or time spent in app. But as bots begin to enter the chat space in a much bigger way, allowing users to carry out commerce, play games and meet personalities, Kik thinks it’s time to rethink the metrics used to prove the success of a bot or chat experience. For them, it’s all about the attention metric.

A new metric for chat.

Topics: Social Media, Research, Consumer Insights, Metrics