June 16, 2016

What 300 Million Users Taught Kik About Chatbots

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Traditional chat apps gather metrics around message volume or time spent in app. But as bots begin to enter the chat space in a much bigger way, allowing users to carry out commerce, play games and meet personalities, Kik thinks it’s time to rethink the metrics used to prove the success of a bot or chat experience. For them, it’s all about the attention metric.

A new metric for chat.

Topics: Social Media, Research, Consumer Insights, Metrics

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