Our Marketing Blog

Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

Samsung Patent Unveils Idea For Smart Contact Lenses With A Camera And Display

According to a patent that recently surfaced, Samsung’s smart contact lens have plans for a camera, an antenna and sensors that detect movements. The camera built into the Samsung smart contact lens would be controlled by blinking. And the Wi-Fi antenna in the smart contact lens enables the wearable device to communicate with an external device to process data such as a smartphone or tablet. Blink to read more, just kidding, you still have to click.

A New Idea In Activewear: Panic Buttons For Your Pants

Yoga and workout apparel brand Yogasmoga announces its recent investment in up-and-coming technology company Wearsafe Labs, which makes a pebble-shaped device that pairs with your phone and alerts friends and family if the user is in trouble. In the short term, Yogasmoga is looking to sell the Wearsafe device in its stores as a standalone product, but over time is hoping to incorporate the technology into the garments themselves. Get your run on!

How designer headphones became as much of a fashion status symbol as bags and watches

Fashion in the age of technology has created a whole new market of accessories that blend form and function to add not only to our daily ensembles, but our social status. Ranging from $100 - $4,000+, designer headphones have become the latest obsession for fashion-forward consumers looking to enjoy their music in style and remind us all that our Instagram life is not as cool as theirs. Designer headphones: the new must-have luxury accessory.

Gatorade Gets Fit for Digital Age

The sports drink pioneer that taught the world about electrolytes is making a major play for the Fitbit crowd with microchip-fitted “smart cap” bottle and sweat patch that communicate digitally and provide athletes and fitness buffs with constant updates on how much they should drink. The company is trying to tempt consumers to use its products around the clock — not just at the track or on the basketball court.  How Gatorade is going hi-tech

The Deception That Lurks In Our Data-Driven World

The problem with data is that people invented it. We are smarter than our numbers, and we know how to manipulate them. Fusion delves into the inherent biases behind science experiments and Fitbit trackers--and it's all purposeful and psychological. We're lying to ourselves.

Ads that know how fast your heart is beating

That Apple Watch can use your data for more than just sending your location to a friend. As smartphones and wearables collect increasingly sophisticated health data from consumers, advertisers are considering how this can be used to serve more effective content: “If we know your sweat and pulse and additional information, we can predict: are you feeling happy, sad, excited?” But while biometric data and face-reading software are enabling more sophisticated consumer targeting, significant privacy issues remain. Ads are going to get a lot more personal.

How Fitbit Is Using Content To Keep The Brand Buff, Post-IPO

Fitbit established itself as an early player in wearable fitness devices, but as the market heats up, Fitbit is going to have to find ways to give consumers a reason to avoid other options and to keep existing fans coming back. There’s no silver bullet, but by retaining the scrappiness of an underdog brand, tapping consumer product data to fuel content and focusing on ways to get content to people that is relevant, meaningful, and dynamic, the brand is manifesting across different platforms and touchpoints in a way that is relatable to its consumers. “It’s not easy, but the beauty of Fitbit is we’re always on. Our consumers are very engaged and passionate and open to getting this kind of content from us.”

Google, Inc.'s Project Soli: Mobile Tech, Virtual Reality, and Driverless Cars

A new Google venture aims to revolutionize how we interact with technology. Called Project Soli, the chipset uses radar to detect hand movements and finger "micromotions," and can even detect movement through other objects. The technology may become critical to improving Internet of Things devices like smartwatches, fitness bands and driver-assistance systems, which have been hindered by interface problems in the past. If these projects help Google reach into smart homes, cars, clothes, and appliances, it will be able to gather more data to improve search results and targeted advertising. Why Project Soli matters to Google

Disney’s high-tech wearable “Playmation” toys could lead to the best game of dress-up ever

“Playmation” hints at the future of play, combining Bluetooth, motion sensors and wearable technology to allow children to act out stories in interactive ways. The connected toys can narrate a set of adventures— Iron Man's artificial intelligence assistant JARVIS voices the starter pack stories— or just provide some basic outlines for a play session. And while it shares the philosophy of toy-to-life games like Skylanders and Disney Infinity, Playmation is not a video game: "Playmation is an entirely new category of… There is a companion app, but Playmation is not meant to be played in front of a screen." Learn more about the smart and wearable toys at The Washington Post

Forget The Fitbit: Can Wearables Be Designed For The Developing World?

The quantified self can be inherently self-absorbed, but UNICEF is teaming up with design firms and mobilie processor companies to find ways that sensor and wearable tech can benefit the world's poorest populations. Through the “Wearables For Good” design challenge, the organizations hope to inspire usable ideas that solve real problems for end users. From health notifications for pregnant women in need of neonatal care to constraints on power and data consumption, cost, and ruggedness, it’s the user interactions and constraints that are radically different. “In 2007, people thought we were crazy for thinking about cell phones.”

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