There is no company in the world that can design and engineer a smartphone the way Apple does. Therein lies the strange contradiction at the heart of Apple’s chief design officer Jonathan Ive’s accomplishments—seven generations of iPhone, and dozens more iPads, iMacs, MacBooks, and the Apple Watch. But in the age of the smartphone, there is very little industrial design left for us to get excited about. The smartphone itself is rapidly approaching its platonic form: A single, monolithic sheet of glass that simply delivers all the content you want, whenever you want it. If it's invisible, is it still a design?
Currently, good UX design focuses on obvious navigation, uncluttered content and knowledge of your audience. But as technology advances, so does UX and UI. Ten technology experts from Forbes Technology Council offer their insights on how these current best practices will change in the next few years, and what companies can do to prepare for the shift. Start making and playing today.
In the next edition from the Forbes Technology Council, which includes BLITZ’s own Noah Gedrich, the members give their advice on being UX-first and designing a winning product. Noah’s advice: don’t let the corporate structure dictate the website structure and the user experience. Read more lessons from the trenches.
The kind folks at Baymard Institute have conducted some year-long, large-scale usability studies of e-commerce websites. Their very helpful piece on Smashing Magazine shares the results of tests on mobile and desktop e-commerce shopping behaviors. If you're wondering whether your e-commerce site should be organized into pages or infinitely scroll, here's a nice resource for you. "Infinite Scrolling, Pagination Or “Load More” Buttons?"