In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for March 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Marching On March 2023 gave people a lot to celebrate. We had holidays supported by Google Doodles and an Oscar Award show that drove queries about other topics other than a slap. On the other hand, there were some things that happened that weren’t so great like banks collapsing. Gwyneth Paltrow took up some of our attention with her trial and we were mad for the NCAA basketball tournament. The AMP Agency team looked through all the collected phrases of the month to share them with our thoughts in this post. Celebrating Women This year, we saw International Women’s Day queries appear in Google’s Daily Trends for 3 straight days. International Women's Day - 3/6/2023 - 10,000,000+ queries International Women's Day - 3/7/2023 - 10,000,000+ queries Día Internacional de la Mujer - 3/8/2023 - 200,000+ queries Yes, the volume of queries was aided by a Google Doodle logo but we dug deeper. We wanted to see how this past day of celebration compared to past years. Clearly, there was a huge jump in search interest in 2023: When we look back on the interest over time back to 2019, the chart shows us that a step change has happened in 2023. So much so, that the Spanish version of the query garnered over 200K queries on the day of the celebration. Pay attention to this topic moving forward. Other Days of Celebration The subject of another holiday had Google changing their logo into a Doodle. Every click on the logo was registered as a query and the Daily Trends reported more than ten million queries. St. Patrick's Day - 3/16/2023 - 10,000,000+ queries Although the holiday occurs on the 17th, it appears Google Doodle queries get reported mostly on the day prior. Our team has reported on this phenomenon before. There seems to be an alignment with a timezone closer to the International Date Line rather than the Pacific Time Zone. No matter, the query volume can be used as directional. Erin Go Bragh! Other days worth that generated search queries in March 2023 were as follows: Daylight Savings - 3/11/2023 - 2,000,000+ queries First day of spring 2023 - 3/18/2023 - 1,000,000+ queries First day of spring - 3/19/2023 - 500,000+ queries Ramadan - 3/20/2023 - 200,000+ queries People grumpy about losing an hour of sleep probably were using Google to learn when the clocks were springing forward and why we keep doing this thing. The first day of Spring was a momentous occasion and its interest spanned across two days. Lastly, a query related to the start of the holy month of Ramadan made the daily top 3 on the 20th. It officially began in the evening on Wednesday, March 22, 2023 Thankfully, No Slaps The Academy of Motion Picture Arts and Sciences award show was back on March 12th and 4 keyword phrases were reported in Google’s Daily Trends as having some of the highest search volume of the day. Everything Everywhere All at Once - 3/10/2023 - 2,000,000+ queries Everything Everywhere All at Once - 3/12/2023 - 10,000,000+ queries Jamie Lee Curtis Oscar - 3/12/2023 - 1,000,000+ queries Ke Huy Quan - 3/12/2023 - 1,000,000+ queries A few of the top award getters also got the top keyword query volumes: Best Picture, Best Actress, and Best Supporting Actor. Other Entertainment A few TV series were popular with the search audience last month. Attack on Titan season 4 part 3 - 3/2/2023 - 200,000+ queries Daisy Jones and the Six - 3/3/2023 - 200,000+ queries Succession - 3/26/2023 - 200,000+ queries The very specific episode of Attack on Titan drew search interest as it is the first half of the last final installment of the series. Netflix released Daisy Jones and the Six, starring Elvis Presley’s granddaughter, on March 3rd and the first episode of last season of Succession aired on the 26th. For films that were released in March 2023, only a couple were interesting enough to make the daily top 3 of search queries in Google. Scream 6 - 3/10/2023 - 500,000+ queries John Wick 4 - 3/23/2023 - 500,000+ queries With a half million queries on each of their release dates, both Scream 6 and John Wick 4 did well on their opening weekends, topping the box office. Court Trials and an Indictment In March 2023, there were a few high profile court appearances that prompted people to search in Google. Murdaugh trial - 3/2/2023 - 2,000,000+ queries The trial of the South Carolina lawyer Alex Murdaugh for the murder of his wife came to an end on the 2nd. Gwyneth Paltrow ski collision - 3/21/2023 - 200,000+ queries Gwyneth Paltrow - 3/24/2023 - 200,000+ queries Gwyneth Paltrow verdict - 3/30/2023 - 200,000+ queries Gwyneth Paltrow was in a Park City, Utah courtroom in a case where she was sued over a 2016 ski collision. Interest spanned over three days. Trump - 3/18/2023 - 1,000,000+ queries Trump indictment - 3/30/2023 - 2,000,000+ queries Lastly, the former president Donald Trump announced on social media that he expected to be arrested.. On the 30th, he was indicted by the Manhattan grand jury.. This TikTok Trend In other news, this phrase caught our eye. We didn’t know what it was about since sometimes moon-related queries do make the Daily Top 3. Moon phase - 3/5/2023 - 200,000+ queries This keyword wasn’t driven by the orb in the sky but rather a TikTok trend where you can see if you are compatible with someone based on the moon phase when you were born. Seems like a stretch to us, but we saw a lot of TikToks about it on that Sunday. Financial Troubles Banks are failing and rates are rising. Silicon Valley Bank - 3/9/2023 - 2,000,000+ queries Credit Suisse - 3/14/2023 - 500,000+ queries Credit Suisse - 3/15/2023 - 500,000+ queries Fed rate hike - 3/22/2023 - 200,000+ queries This timeline shows that the populace continues to be seeking information about the stability of our finances. Dangerous Weather In other not-so-uplifting news, strong storms brought tornados to different parts of the country. Tornado Los Angeles - 3/22/2023 - 200,000+ queries Rolling Fork MS - 3/24/2023 - 1,000,000+ queries Tornado - 3/31/2023 - 500,000+ queries Weather-related keywords can be used by people seeking to prepare in the moment or to learn more about the aftermath of the storms. The Madness of March College basketball’s championship tournament is a March tradition. Check out the timeline from this year. NCAA Tournament - 3/15/2023 - 1,000,000+ queries March Madness - 3/16/2023 - 1,000,000+ queries NCAA Tournament - 3/16/2023 - 1,000,000+ queries Duke basketball - 3/17/2023 - 500,000+ queries Gonzaga - 3/23/2023 - 500,000+ queries Florida Atlantic University - 3/23/2023 - 200,000+ queries Creighton basketball - 3/25/2023 - 200,000+ queries Final Four - 3/31/2023 - 2,000,000+ queries Like we have seen in previous years, there will be more college basketball queries in April too. Baseball Is Back Another tournament happened at the global level in March. Baseball teams representing different countries around the world competed in the World Baseball Classic. World Baseball Classic - 3/11/2023 - 500,000+ queries Mexico vs Japan - 3/19/2023 - 500,000+ queries USA vs Japan - 3/20/2023 - 1,000,000+ queries Mexico vs Japan Baseball - 3/20/2023 - 200,000+ queries MLB - 3/30/2023 - 500,000+ queries The tournament led right into Major League Baseball’s opening day on the 30th. The Off-Season NFL players signing with new teams (maybe?) drove name-based keyword queries. Lamar Jackson - 3/3/2023 - 200,000+ queries Derek Carr - 3/6/2023 - 200,000+ queries D.J. Moore - 3/10/2023 - 1,000,000+ queries Jalen Ramsey - 3/11/2023 - 500,000+ queries Aaron Rodgers - 3/13/2023 - 1,000,000+ queries Jimmy Garoppolo - 3/13/2023 - 500,000+ queries Lamar Jackson - 3/27/2023 - 200,000+ queries The AMP team loves the symmetry of Lamar Jackson bookending this timeline. NBA Keywords Going back to a league that is still in season, The NBA had a few keywords related to teams and players that made the daily top 3. Suns - 3/1/2023 - 500,000+ queries Ja Morant - 3/4/2023 - 1,000,000+ queries Knicks - 3/5/2023 - 200,000+ queries Kevin Durant - 3/9/2023 - 200,000+ queries Warriors - 3/26/2023 - 200,000+ queries Lebron James - 3/26/2023 - 200,000+ queries Warriors - 3/28/2023 - 100,000+ queries Next month, when the playoffs start, we will see more NBA keywords in our report. Soccer Matches Month in and month out, search query data reveals how big its audience is in the States. Real Madrid vs Barcelona - 3/1/2023 - 1,000,000+ queries Man United vs Man City - 3/1/2023 - 200,000+ queries Liverpool vs Man United - 3/4/2023 - 1,000,000+ queries Champions League - 3/7/2023 - 1,000,000+ queries Bayern vs PSG - 3/7/2023 - 1,000,000+ queries Man United vs Real Betis - 3/9/2023 - 200,000+ queries Real Madrid vs Liverpool - 3/14/2023 - 1,000,000+ queries Man City vs RB Leipzig - 3/14/2023 - 1,000,000+ queries We’d like to say that this past World Cup is a big reason that the search volume is still strong but these types of phrases have been in our reports for a long time now. The UFC is Also Popular When there is an Ultimate Fighting Championship event, it makes the daily top 3. UFC - 3/4/2023 - 2,000,000+ queries UFC - 3/17/2023 - 1,000,000+ queries Strong prediction. - we will see a UFC keyword in our April report., probably on April 10th. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.
Consent and Advanced PII in the Context of Conversations with an AI Over 100 million users have signed up to use ChatGPT since OpenAI’s generative AI product launched in November 2022.1 ChatGPT users have prompted the advanced LLM (large language model) with fun and innocuous inquiries, like coming up with the perfect chocolate chip cookie recipe. Or using its generative capabilities to create playable table-top role-playing game scenarios. The possibilities seem endless. Many in the digital world recognize generative AI’s potential and contemplate how they can integrate it into their business; however, there’s a catch. The personal data inputted into AI chatbots can be compromised, creating privacy and consent risks. These engines introduce an added layer of complexity to your technology stack, which can impact your business and your user’s experiences. The first concern is managing consent. When you input a chat prompt and receive an output, you’re feeding information into a collective algorithm.2 According to the makers of ChatGPT, they do not recommend divulging personal, confidential information or secrets.3 Not everyone will read the full terms of service and data privacy statements when interacting with AI chat, potentially forfeiting their confidential information to the collective model. The current implementation also does not overly warn users of the potential risks or provide clear instructions to avoid these risks. As people push the limits of the tech, there may be output prompts that deviate from the topic of focus, are factually untrue, or inappropriate for minors. There’s also the question of consent to communication preferences—as there seems to be few in current iterations of AI chatbots, especially when it comes to topics and subject matter. In traditional marketing channels, users can typically choose which channels they receive communications (SMS, email, etc.), the topics, and the frequency. GDPR, the regulation which protects data and privacy in the EU, dictates several stipulations to define marketing consent, to which current generative AI does not readily adhere. The framework states that marketing consent includes, but is not limited to: Consent must be clear and easily understood Consent must be given freely with no deception or coercion Consent is a one-time, non-editable event for a specific item or action Consent cannot be posed in an overarching manner (i.e, “I consent to everything”) Consent must be a positive/affirmative action executed by the user Microsoft Bing released an AI chatbot that turned conversations into odd, alarming territories. A New York Times reporter released a transcript of his conversation with the chatbot wherein it claimed that he was not happy in his marriage and that the chatbot loved him.4 Snapchat introduced “My AI” in late February, which uses a modified version of OpenAI’s GPT technology for its Snapchat+ subscribers. The chatbot for Snapchat does possess some limitations—it won’t engage with topics concerning politics, violence, swearing, and academic essay writing (given the typical Snapchat demographic).5 Another issue that will come from implementing these new technologies is the question of monetization and topic promotion. If a user feeds personal identifiable information (PII) or protected health information (PHI) into its algorithm, AI chatbots can absorb that information. Some may argue it will be the user’s responsibility, but it isn’t as cut-and-dry. For example, a lawyer might input some information to generate contract language, unwittingly adding that personal information into the collective.6 As AI technology advances, there will be discussions on how PII is handled or monetized by third-party groups. For instance, would it be ethical for a generalized chatbot to promote a skincare product if prompted to describe an ideal nighttime skincare routine? Understanding new technologies and their implementation, like the ChatGPT large language model, is how AMPXD stays at the top of our field. We analyze new technology and determine how you can integrate it into your existing platforms. As experts in data privacy regulations (GDPR, HIPPA, CAN-SPAM, COPPA, CCPA), you can feel confident about implementing generative AI into your technology stack in ways that don’t unknowingly compromise customer PII or PHI. GDS brings together the sharpest minds in the industry to solve tomorrow’s marketing technology challenges. AMP XD has over 25 years of experience and a culture of accountability. We’re excited to be part of the conversation and find a solution to transform your business through generative AI capabilities. 1Engadget, “How AI will change the way we search, for better or worse.” https://www.engadget.com/how-ai-will-change-the-way-we-search-for-better-or-worse-200021092.html 2Forbes, “Generative AI ChatGPT Can Disturbingly Gobble Up Your Private And Confidential Data, Forewarns AI Ethics And AI Law.” https://www.forbes.com/sites/lanceeliot/2023/01/27/generative-ai-chatgpt-can-disturbingly-gobble-up-your-private-and-confidential-data-forewarns-ai-ethics-and-ai-law/?sh=71790ff97fdb 3OpenAI, ChatGPT FAQ. https://help.openai.com/en/articles/6783457-chatgpt-general-faq 4Engadget, “Microsoft limits Bing conversations to prevent disturbing chatbot responses.” https://www.engadget.com/microsoft-limits-bing-conversations-to-prevent-disturbing-chatbot-responses-154142211.html 5ZDNet, “ChatGPT is coming to Snapchat. Just don't tell it your secrets.” https://www.zdnet.com/article/chatgpt-is-coming-to-snapchat-just-dont-tell-it-your-secrets/ 6Forbes, “Generative AI ChatGPT Can Disturbingly Gobble Up Your Private And Confidential Data, Forewarns AI Ethics And AI Law.” https://www.forbes.com/sites/lanceeliot/2023/01/27/generative-ai-chatgpt-can-disturbingly-gobble-up-your-private-and-confidential-data-forewarns-ai-ethics-and-ai-law/?sh=71790ff97fdb
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Start of a New Year 2023 began with many of the same topics being searched as we had in 2022. If you don’t know already, the NFL is very popular. It was the most queried subject of the month, and more so this January because of a medical emergency of one of the players. We had a few weather events and tech company layoffs last month. We still can tell what the most popular TV shows and movies are by the volume of search queries. Lastly and sadly, police violence is still a reality and driving search queries. Here’s our analysis of the top trending keywords from January 2023. Two Holidays There were 4 keyword phrases that made the 10 million plus club last month. Two of them were related to holidays: Dr. Martin Luther King Jr Day - 1/15/2023 - 10,000,000+ queries Lunar New Year - 1/21/2023 - 10,000,000+ queries Both of these holidays were celebrated with Google Doodles. Here’s the updated logo for MLK day 2023: The other two queries were related to the NFL and will be examined later in this post. Tyre Nichols On January 26th, the Grand Jury of the State of Tennessee indicted the five Memphis Police officers who are accused of charges related to the beating and death of Tyre Nichols. Tyre Nichols - 1/26/2023 - 2,000,000+ queries Memphis police - 1/26/2023 - 500,000+ queries Tyre Nichols body cam - 1/26/2023 - 200,000+ queries Tyre Nichols - 1/27/2023 - 5,000,000+ queries The video footage from the traffic stop drew a lot of interest from people searching on Google. Queries for this topic spanned across two days last month. Films and Shows The data tells us the most interesting movies and TV shows of January 2023 are as follows: M3GAN - 1/5/2023 - 200,000+ queries The Pale Blue Eye - 1/6/2023 - 200,000+ queries The Last of Us HBO - 1/15/2023 - 1,000,000+ queries That '90s Show - 1/19/2023 - 500,000+ queries The film M3GAN had its wide theatrical release and The Pale Blue Eye was made available for streaming on Netflix on the 6th. The HBOMax show The Last of US had its debut on the 15th and That ‘90s Show premiered on the 19th. Movie Awards After a hiatus, the Golden Globes were back this year and people were interested enough to query Google to learn more. Golden Globes 2023 - 1/10/2023 - 2,000,000+ queries Everything Everywhere All at Once - 1/10/2023 - 500,000+ queries A few of the actors (Michelle Yeoh, Ke Huy Quan) in the film Everything Everywhere All at Once won awards at the ceremony. Movie award season continued with the announcement of the Oscar nominations on the 23rd. Oscar Nominations 2023 - 1/23/2023 - 2,000,000+ queries Check back for our March 2023 report where we will analyze the queries related to that award show. Hopefully, it won’t involve any slapping. Tech Layoffs As we saw towards the end of last year, big tech companies had layoffs in January 2023, which led to search queries of company names. Salesforce - 1/4/2023 - 200,000+ queries Spotify - 1/9/2023 - 500,000+ queries We hope there won’t be more topics related to layoffs in the coming year. Weather Near the beginning of the month, wild weather drove people to query these keywords to learn more. Bomb cyclone - 1/3/2023 - 200,000+ queries California storm - 1/4/2023 - 200,000+ queries In other natural occurrence news, the appearance of a comet also piqued the interest of Google Searchers. Green Comet - 1/31/2023 - 500,000+ queries We hope you were able to see it. Comet C/2022 E3 (ZTF) isn’t due back for thousands of years. The Most Popular Sport in the USA Far and away, the US search audience queries about the National Football League more than any other professional sports organization. Last month, 30 of the 93 phrases we collected were related to the NFL. In this section, we present only the keywords that were queried over 1 million times in a day - starting with the ones that were queried over 10 million times. Damar Hamlin - 1/2/2023 - 10,000,000+ queries Bengals vs Chiefs - 1/28/2023 - 10,000,000+ queries Damar Hamlin’s on-field medical emergency was a topic that went beyond sports and drove a large number of queries. The keyword phrase related to the AFC championship game was the other topic that drove the highest reported query volume from Google Trends. We guess people were not as interested in the NFC championship game. Here’s the rest of the NFL-related keywords: NFL - 1/7/2023 - 5,000,000+ queries Chiefs - 1/7/2023 - 1,000,000+ queries Jacksonville Jaguars - 1/7/2023 - 1,000,000+ queries Seahawks - 1/8/2023 - 1,000,000+ queries 49ers - 1/13/2023 - 2,000,000+ queries Chargers - 1/14/2023 - 5,000,000+ queries Giants - 1/15/2023 - 2,000,000+ queries Kansas City Chiefs - 1/20/2023 - 2,000,000+ queries Giants vs Eagles - 1/20/2023 - 1,000,000+ queries Cowboys - 1/21/2023 - 5,000,000+ queries Cowboys vs 49ers - 1/21/2023 - 2,000,000+ queries 49ers vs Eagles - 1/27/2023 - 1,000,000+ queries Chiefs vs Bengals - 1/28/2023 - 2,000,000+ queries 49ers vs Eagles - 1/28/2023 - 2,000,000+ queries Next month, we will have the recap on the Superbowl queries. We wonder if people will be interested in when the game starts. It’s Not The World Cup The other football known as soccer here in the States is still popular. Check out these 5 queries related to matches held in January 2023. Chelsea vs Man City - 1/5/2023 - 500,000+ queries Man United vs Man City - 1/13/2023 - 500,000+ queries Real Madrid vs Barcelona - 1/14/2023 - 1,000,000+ queries PSG vs Al Nassr - 1/18/2023 - 2,000,000+ queries Man City vs Tottenham - 1/19/2023 - 500,000+ queries It’s not at the level of the World Cup but still enough volume to make the daily top 3. NBA We saw a good number of queries related to the NBA. Donovan Mitchell - 1/2/2023 - 500,000+ queries Lakers - 1/12/2023 - 500,000+ queries Celtics - 1/12/2023 - 100,000+ queries Celtics - 1/24/2023 - 100,000+ queries Knicks - 1/24/2023 - 100,000+ queries Lakers - 1/25/2023 - 200,000+ queries Warriors - 1/25/2023 - 200,000+ queries Donovan Mitchell scored 71 points on the 2nd. The other queries were related to teams playing on that day. Did your favorite team make the list? Wrestling Some may argue the validity of the sport, but Professional Wrestling made the daily top 3 twice last month. Jay Briscoe - 1/17/2023 - 500,000+ queries Royal Rumble 2023 - 1/27/2023 - 500,000+ queries Jay Briscoe was a Ring of Honor wrestler who passed away on the 17th. The other keyword phrase was related to their annual Royal Rumble event. Although the number of phrases related to Wrestling are small, they do pick up when there are big events or news stories related to this form of entertainment. Looking Towards February The last phrase on our list was a forward-looking keyword. Black History Month - 1/30/2023 - 200,000+ queries As we look back at the first month of the year, it’s good to know that there is more to come in the near future. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Final Report For 2022 When the calendar flips to the month of December, there’s a feeling of reflection that we, as writers of this blog series, feel we must express. Capturing the top 3 queries from Google’s Daily Trends reporting module is a manual effort and because this effort takes time, our minds need to be focused on these phrases. We can’t escape the pondering of why these keywords were queried in Google. At the end of the year, our thoughts drift to the wonder of what we learned. Have we learned anything from examining these top keywords? Looking back at the year, we observed behavior that’s similar to past years with little nuances that were unique to 2022. For instance, people really like searching about sports but this year, the World Cup captivated Google searchers. You’ll learn more about World Cup queries in this report. When famous people die, their name typically becomes a top query of the day. Predictably, queries related to Queen Elizabeth II’s death were on another level in terms of volume. Lastly, the biggest takeaway was the searches for medical conditions. If there was an announcement of a famous person having a condition, it drove people to search. For example, when the family of Bruce Willis stated he was stepping back from acting on March 30th, 2022 because of his aphasia diagnosis, it was queried over 10 million times. Last month, we had another query that fit this particular category, which we’ll examine later on in this post. Top Phrases of 2022 12th Month The top queries of December 2022 are as follows: Kirstie Alley - 12/5/2022 - 10,000,000+ queries tWitch - 12/14/2022 - 10,000,000+ queries Argentina vs France - 12/17/2022 - 10,000,000+ queries Sadly, the first two are associated with deaths. Kirstie Alley died on December 5th and the DJ Stephen "tWitch" Boss died on the 13th. The championship match for the World Cup occurred on the 17th and many people were engaged with the game on Google Search. December is for Holidays December is the month for holidays. Let’s see which ones were searched for the most. Pearl Harbor Day - 12/7/2022 - 500,000+ queries Merry Christmas - 12/24/2022 - 1,000,000+ queries Boxing Day - 12/25/2022 - 200,000+ queries Happy New Year 2023 - 12/30/2022 - 1,000,000+ queries Pearl Harbor Day has been gaining search query popularity over the past two years. We were not surprised to see the query make the daily top 3 last year since it was the 80 year anniversary of the attack. This year, the query volume for the phrase wasn’t as high as it was in 2021 but it was still enough to make our collection. The new holiday query for this year was Boxing Day. In our 4 year records, we never saw this holiday make the list. 2022 changed that. Let’s look at all the available data for this term. The highest peak occurred in 2019 but slid a bit in 2020. Since then, search interest has been on the rise. Will we see a larger peak for this day after Christmas celebration in the USA in 2023? We will have to see! Medical Condition Queries As it was stated in the look back at 2022, medical conditions of famous people drive search queries. Stiff person syndrome - 12/8/2022 - 2,000,000+ queries When Celine Dion revealed she was postponing her tour because she had Stiff-Person Syndrome (SPS), the need to know more was satisfied with Google Search. It’s important to know that when it comes to health information, Google is still the place to research. Popular Movies & Shows December 2022 had a few entertainment options that were worth noting: White Lotus - 12/11/2022 - 500,000+ queries Black Adam - 12/16/2022 - 200,000+ queries Emily in Paris - 12/21/2022 - 200,000+ queries Glass Onion - 12/23/2022 - 500,000+ queries The season 2 finale of the HBO TV show, “The White Lotus” aired on December 11th and people wanted to know more. The Black Adam film was available for streaming on the 16th. The third season of “Emily in Paris” became available on the 21st and on the 23rd, Glass Onion: A Knives Out Mystery was released on Netflix. In addition to these queries, Amazon announced that it secured the rights to the intellectual property of the Warhammer 40,000 game. Warhammer - 12/16/2022 - 100,000+ queries Henry Cavill is set to star and serve as an executive producer in future shows and films. Special Elections and Other News The final election of the 2022 midterms was held on the 6th of December. Georgia Senate Race - 12/6/2022 - 5,000,000+ queries Brittney Griner was released from Russian custody on the 8th after being detained for months. Brittney Griner - 12/8/2022 - 2,000,000+ queries Sorry if you were traveling last month on Southwest Airlines, but you probably know better than most that their canceled flights were a hot topic. Southwest Airlines - 12/26/2022 - 1,000,000+ queries The former pope passed away on the 31st, almost 10 years after resigning from the papacy in 2013. Pope Benedict - 12/31/2022 - 2,000,000+ queries Greta Owned Twitter and Search We’re not sure if you follow the trends on Twitter. We don’t follow them as closely as we do for Google. Last month, Greta Thunberg traded barbs with the former professional kickboxer Andrew Tate. The viral exchange eventually led to Tate’s arrest in Romania. Greta Thunberg - 12/27/2022 - 2,000,000+ queries Greta Thunberg - 12/28/2022 - 500,000+ queries Greta Thunberg - 12/29/2022 - 2,000,000+ queries For three days straight, Greta not only owned Andrew Tate but also Google Search. NFL As usual, sports-related queries made up most of our collection from last month. We broke up the list into 3 sections; NFL, NBA, and World Cup. Here is the timeline for teams in December 2022: Packers - 12/4/2022 - 500,000+ queries Detroit Lions - 12/4/2022 - 500,000+ queries Rams - 12/7/2022 - 500,000+ queries Dallas Cowboys - 12/11/2022 - 1,000,000+ queries Buccaneers - 12/11/2022 - 500,000+ queries Patriots - 12/12/2022 - 500,000+ queries 49ers - 12/15/2022 - 1,000,000+ queries Seahawks - 12/15/2022 - 1,000,000+ queries NFL - 12/17/2022 - 2,000,000+ queries Patriots - 12/18/2022 - 1,000,000+ queries Jacksonville Jaguars - 12/18/2022 - 500,000+ queries Jets - 12/22/2022 - 1,000,000+ queries Dallas Cowboys - 12/23/2022 - 2,000,000+ queries Green Bay Packers - 12/24/2022 - 1,000,000+ queries Raiders - 12/24/2022 - 1,000,000+ queries Chargers - 12/26/2022 - 1,000,000+ queries Dallas Cowboys - 12/28/2022 - 2,000,000+ queries Were people searching because their team won or lost in dramatic fashion? The answer is both. Here’s a list of NFL player names that made the list: Deion Sanders - 12/2/2022 - 500,000+ queries Jimmy Garoppolo - 12/4/2022 - 1,000,000+ queries Kyler Murray - 12/12/2022 - 1,000,000+ queries Russell Wilson - 12/25/2022 - 500,000+ queries J.J. Watt - 12/25/2022 - 200,000+ queries J.J. Watt - 12/27/2022 - 500,000+ queries Derek Carr - 12/28/2022 - 500,000+ queries An ex-player took another job (Sanders), a few players got hurt (Garoppolo, Murray), a couple of players didn’t play well (Wilson, Carr), and one player is retiring (Watt). NBA When it comes to American professional sports, the NBA is the second most popular in search interest (next to the NFL). Did your favorite team/player make the list? Celtics - 12/10/2022 - 200,000+ queries Warriors - 12/14/2022 - 200,000+ queries Knicks - 12/20/2022 - 100,000+ queries Nets - 12/21/2022 - 200,000+ queries Luka Doncic - 12/27/2022 - 500,000+ queries The lone player name (Doncic) scored 60 points on the 27th. World Cup Finally, the World Cup was still the most popular subject this month as it was in November 2022. Take a look at this timeline! Can you follow the teams through the matches? Cameroon vs Brazil - 12/1/2022 - 2,000,000+ queries South Korea vs Portugal - 12/1/2022 - 2,000,000+ queries Costa Rica vs Germany - 12/1/2022 - 2,000,000+ queries Netherlands vs USA - 12/2/2022 - 5,000,000+ queries Argentina vs Australia - 12/2/2022 - 2,000,000+ queries England vs Senegal - 12/3/2022 - 2,000,000+ queries France vs Poland - 12/3/2022 - 1,000,000+ queries England vs Senegal - 12/3/2022 - 1,000,000+ queries Portugal vs Switzerland - 12/5/2022 - 5,000,000+ queries Brazil vs South Korea - 12/5/2022 - 2,000,000+ queries Croatia vs Brazil - 12/8/2022 - 5,000,000+ queries Netherlands vs Argentina - 12/9/2022 - 5,000,000+ queries Morocco vs Portugal - 12/9/2022 - 5,000,000+ queries England vs France - 12/9/2022 - 2,000,000+ queries France vs Morocco - 12/10/2022 - 200,000+ queries Argentina vs Croatia - 12/12/2022 - 5,000,000+ queries France vs Morocco - 12/13/2022 - 5,000,000+ queries Francia vs Marruecos - 12/13/2022 - 200,000+ queries Messi - 12/13/2022 - 200,000+ queries Argentina vs France - 12/14/2022 - 500,000+ queries Croatia vs Morocco - 12/17/2022 - 1,000,000+ queries The championship query is listed in the first section of this report and it received over 10 million queries on the 17th. Interesting to note that the Spanish version of the France vs Morocco query also made the top 3 of the Daily Trends on the 13th. After the past two months, we have a better understanding of the USA’s interest in the World Cup and the diversity of the audience with a Spanish query making the report. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Long Story Short Elections and World Cup - that’s it. If you wanted us to boil down the full list of Google Search queries that happened in November 2022, we’d tell you those two topics were the top ones. Of course, there is more to our search behavior than just voting and soccer. If it were that easy, the AMP Agency SEO team could keep these reports down to a few lines each month. But no, life is not easy and we do have 90 keywords to sift through. The Powerball lottery was popular again this month until somebody won. There were tech layoffs and wild weather to learn more about. There were shows and movies to watch and Black Friday Deals to research. Lastly, there were other sports to follow besides soccer although at times, it didn’t seem like it. Let’s examine the month that was with the search keywords as reported by Google Trends. 10 Million Queries of These Phrases In total, there were seven keywords that were queried over ten million times in a 24 hour period last month. Most of them fit into other categories so we’ll discuss them later on in the article. Here are the three phrases that sit outside our groupings: Takeoff - 11/1/2022 - 10,000,000+ queries Aaron Carter - 11/5/2022 - 10,000,000+ queries Veterans Day - 11/10/2022 - 10,000,000+ queries Sadly, the first two were triggered by celebrity deaths. The AMP team doesn’t typically report on these types of phrases but their query numbers met the tool’s reporting maximum. Google changed their logo on Veterans Day, which led to a large number of queries for the holiday. Powerball Fever Continues As it was in October 2022, the Powerball lottery was a popular subject last month. Powerball - 11/1/2022 - 5,000,000+ queries Powerball - 11/2/2022 - 5,000,000+ queries Powerball - 11/7/2022 - 10,000,000+ queries That is, until somebody won. Then, people didn’t care as much. When the jackpot is high, so is the search interest. Midterm Elections With Google’s help, the topic of the midterm elections was very popular in the first couple of weeks in November 2022. How do i vote - 11/3/2022 - 1,000,000+ queries Where to vote - 11/7/2022 - 10,000,000+ queries Election results - 11/8/2022 - 10,000,000+ queries Where to vote - 11/8/2022 - 10,000,000+ queries Georgia election results - 11/8/2022 - 5,000,000+ queries The natural language questions that you see in the bullet points above were driven by Google Doodles that presented people with results on how and where they could vote. Big Tech Keywords Early in the month, the keywords queried about big tech companies didn’t have a happy intent. Twitter layoffs - 11/4/2022 - 200,000+ queries Meta Layoffs - 11/9/2022 - 200,000+ queries Both Twitter and Meta had layoffs that were newsworthy and led to people searching for information. On a more positive note, Spotify released its annual Wrapped presentation to its users. Spotify Wrapped 2022 - 11/30/2022 - 1,000,000+ queries According to Wikipedia, Wrapped is a viral marketing campaign and it has garnered a lot of publicity for the brand. The AMP team wondered if the popularity for this feature was increasing or decreasing: The peak interest occurred in 2020. SInce then, the popularity has waned a bit although the search interest in 2022 was higher than 2021. Hurricanes and Snowfall Wild weather calls for search to get the most up-to-date and accurate information. Here are the keywords that people queried Google last month that were weather-related. Hurricane tracker - 11/6/2022 - 1,000,000+ queries Hurricane watch - 11/7/2022 - 2,000,000+ queries Buffalo Weather - 11/16/2022 - 200,000+ queries Lake effect snow warning - 11/16/2022 - 200,000+ queries As the hurricane season of 2022 came to a close, there was one more hurricane to track. Named Nicole, the storm made landfall on November 9th. The Buffalo, NY area was hit by a storm where they were measuring snow totals in feet and not inches. News outlets reported 80 inches of snow dropped from the sky. Are You Not Entertained? Beyond live sports, there are other things to watch. Here’s a rundown of the most popular shows and movies. CMA Awards 2022 - 11/9/2022 - 500,000+ queries Alan Jackson - 11/9/2022 - 200,000+ queries Black Panther 2 - 11/10/2022 - 2,000,000+ queries Yellowstone Season 5 - 11/13/2022 - 2,000,000+ queries Spirited - 11/18/2022 - 100,000+ queries The Country Music Association Awards aired on the 9th and Alan Jackson won a lifetime achievement award. The sequel to Black Panther was released on November 11th and the first episode from the fifth season of Yellowstone aired on the 13th. Lastly, the Will Farrell and Ryan Reynolds Apple TV film was available to stream on the 18th. Also, we’re not sure if you’ve heard, but Taylor Swift broke Ticketmaster: Ticketmaster - 11/14/2022 - 2,000,000+ queries We’re not sure if they will be fixed any time soon. Thinking About The Time, The Moon, and The Economy We had to turn the clocks back an hour and people wanted to know more. Daylight Savings - 11/5/2022 - 2,000,000+ queries It would be nice to have one time and stick with it. The Artemis rocket finally launched and it happened a day before a lunar eclipse. Artemis launch - 11/15/2022 - 1,000,000+ queries Lunar eclipse - 11/6/2022 - 500,000+ queries The topic of the Artemis has been popular since late August 2022 and there won’t be another total lunar eclipse until March 14, 2025. The economy is on people’s minds and it’s evident in both of these keywords. Fed rate hike - 11/2/2022 - 200,000+ queries Black Friday Deals - 11/24/2022 - 2,000,000+ queries The rise in interest rates has driven people to search so much that we have reported this phrase in our July and September 2022 reports as well. Black Friday deals are an annual top queried topic but it was interesting to see that other retailers did not make the daily top 3 this year. Is there a lower interest in holiday shopping this year because of the economy? The Other Non-World Cup Sports Topics Major League Baseball’s World Series captured search interest this year. The two teams that participated both grabbed a daily top 3 most search keyword spot early in November 2022. Phillies - 11/1/2022 - 2,000,000+ queries Astros - 11/5/2022 - 2,000,000+ queries People were also interested in the National Football League last month. Eagles - 11/3/2022 - 2,000,000+ queries Panthers - 11/10/2022 - 500,000+ queries Cowboys - 11/13/2022 - 2,000,000+ queries Seahawks - 11/13/2022 - 1,000,000+ queries Packers - 11/17/2022 - 2,000,000+ queries NFL - 11/24/2022 - 2,000,000+ queries Eagles - 11/27/2022 - 2,000,000+ queries Gridiron football tends to be the most queried sport in November, but this year, we have the World Cup. World Cup Dominance Without comment, outside of the fact that almost a third of all of the keywords we captured for this article were related to the World Cup, here is the list of all the phrases, the dates that they were reported,and their query volume. Qatar - 11/18/2022 - 500,000+ queries Qatar vs Ecuador - 11/19/2022 - 2,000,000+ queries England vs Iran - 11/19/2022 - 1,000,000+ queries Senegal vs Netherlands - 11/19/2022 - 1,000,000+ queries USA vs Wales - 11/20/2022 - 2,000,000+ queries World Cup - 11/20/2022 - 2,000,000+ queries Argentina vs Saudi Arabia - 11/21/2022 - 2,000,000+ queries England vs Iran - 11/21/2022 - 1,000,000+ queries France vs Australia - 11/21/2022 - 1,000,000+ queries Mexico vs Poland - 11/22/2022 - 2,000,000+ queries Spain vs Costa Rica - 11/22/2022 - 1,000,000+ queries Germany vs Japan - 11/22/2022 - 1,000,000+ queries England vs USA - 11/23/2022 - 2,000,000+ queries Brazil vs Serbia - 11/23/2022 - 2,000,000+ queries Uruguay vs South Korea - 11/23/2022 - 1,000,000+ queries Portugal vs. Ghana - 11/24/2022 - 2,000,000+ queries Argentina vs Mexico - 11/25/2022 - 5,000,000+ queries England vs USA - 11/25/2022 - 5,000,000+ queries Portugal vs Uruguay - 11/26/2022 - 2,000,000+ queries Spain vs Germany - 11/26/2022 - 1,000,000+ queries Brazil vs Switzerland - 11/27/2022 - 2,000,000+ queries South Korea vs Ghana - 11/27/2022 - 1,000,000+ queries Iran vs USA - 11/28/2022 - 5,000,000+ queries Mexico vs Saudi Arabia - 11/28/2022 - 1,000,000+ queries Ecuador vs Senegal - 11/28/2022 - 1,000,000+ queries Saudi Arabia vs Mexico - 11/29/2022 - 5,000,000+ queries Japan vs Spain - 11/29/2022 - 5,000,000+ queries Poland vs Argentina - 11/29/2022 - 2,000,000+ queries Japan vs Spain - 11/30/2022 - 5,000,000+ queries It certainly has become a popular topic in search. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Harvesting Search Queries in October 2022 Autumn 2022 is in full effect across the USA last month and we followed along, recording the top queried keyword phrases each day. Looking at our collection, we see interest in Halloween entertainment options, dreams of big lottery wins, and concerns about tech companies. With the MLB playoffs, College and Pro Football games, and the NBA season starting up again, we collected a large number of keyword phrases related to sports. Lastly, the two events that best captured the moment in time that was October 2022: McDonalds introduced Happy Meals for adults and a gamer revealed his face. People showed their quest for knowledge of both these things via Google search and the AMP Agency team was there to witness it. The Day of The Dead Doodle We almost got through the whole month without seeing a keyword phrase queried more than 10 million times within a day. On the last day of October, Google changed its logo and we got our top phrase of the month by query volume: Day of the Dead - 10/31/2022 - 10,000,000+ queries Clicks on the logo sent people to the results page for “Day of the Dead” as a celebration of a holiday widely observed in Mexico. October 2022 Entertainment Options Thursday the 13th was the day to learn more about the films and TV shows that were made for frights. Halloween Ends - 10/13/2022 - 1,000,000+ queries The Watcher - 10/13/2022 - 500,000+ queries Michael Myers is back for another installment of the Halloween movie series and home ownership is made scarier when letters arrive in the mail in the Netflix show, The Watcher. Yes, even scarier than the utility bills. Swifties were excited about a new album and Heidi Klum dressed as a worm. Taylor Swift - 10/20/2022 - 1,000,000+ queries Heidi Klum - 10/31/2022 - 500,000+ queries Taylor Swift’s Midnights album was released on the 21st and Heidi Klum hosted her first Halloween party since 2019 and was dressed extremely realistically as a human-sized worm. It’s another great sign that things are getting back to a post-pandemic reality. Powerball Fever In October, they kept drawing numbers and they kept finding no winners. With no winners, the jackpot kept getting larger and so did the search interest. Powerball - 10/25/2022 - 500,000+ queries Powerball - 10/27/2022 - 500,000+ queries Powerball - 10/29/2022 - 2,000,000+ queries There’s definitely a correlation to the size of the jackpot and the number of queries. When there is a chance to win a billion dollars (or close to it, after taxes), “Powerball” makes the daily top 3 in Google Trends. Two Big Reveals The gaming YouTuber Dream decided to reveal his face after years of concealing it and McDonalds released a Happy Meal made for adults that feature collectables from the streetwear brand, Cactus Plant Flea Market: Dream face - 10/1/2022 - 1,000,000+ queries Cactus Plant Flea Market - 10/3/2022 - 1,000,00+ queries Dream’s face reveal was a big deal. According to People.com, the video where he showed his face for the first time on YouTube generated over 21.9 million views and 2.5 million likes in less than a day. Happy Meals for Adults launched with figurines designed in collaboration with CPFM and clearly people were excited to learn more about them. Politics Here and Across The Pond In the US, debates between candidates running for Senate seats drove people to search. Warnock, Walker debate - 10/14/2022 - 200,000+ queries Fetterman - 10/25/2022 - 500,000+ queries We safely predict we’ll see more query volume for keyword phrases related to the midterm elections next month. Stay tuned. Search interest in UK politics continued in October with the appointment of a new Prime Minister. U.K. Prime Minister - 10/19/2022 - 1,000,000+ queries Rishi Sunak - 10/23/2022 - 1,000,000+ queries After Liz Truss stepped down from the post, Rishi Sunak officially became the incumbent Prime Minister on October 25th, 2022. October 2022 Tech News There were three notable queries related to tech companies from our collection last month: Amazon Prime Day - 10/10/2022 - 200,000+ queries Meta stock - 10/26/2022 - 500,000+ queries Elon Musk - 10/26/2022 - 500,000+ queries There was another Amazon Prime Day in October 2022 although the search interest related to this one wasn’t as large as the one that occurred during the summer: Maybe one Prime Day per year is enough? The other two tech-related keyword phrases were a bit more gloomy as Meta released its third quarter earnings on the 26th, which caused the stock of Facebook’s parent company to fall sharply. On the same day, Elon Musk finalized his purchase of Twitter. What will the future hold for either of these properties? Whatever happens, people will be searching for answers. The Collegiate Gridiron Roundup Sports-related queries took up the majority of our collection from October 2022. Here are the top college football keyword phrases: Georgia football - 10/1/2022 - 1,000,000+ queries Alabama football - 10/8/2022 - 1,000,000+ queries Tennessee football - 10/8/2022 - 200,000+ queries Texas Longhorns football - 10/8/2022 - 200,000+ queries Alabama football - 10/15/2022 - 2,000,000+ queries Clemson football - 10/22/2022 - 500,000+ queries Since these keyword phrases were all queried on Saturdays, the intent behind them is most definitely game related. Just The Top NFL Queries If Saturdays are for college football, then Sundays are for the NFL. And Mondays. And Thursdays. Dallas Cowboys - 10/2/2022 - 1,000,000+ queries Chiefs - 10/2/2022 - 1,000,000+ queries Vikings - 10/2/2022 - 1,000,000+ queries 49ers - 10/3/2022 - 2,000,000+ queries Tom Brady - 10/4/2022 - 1,000,000+ queries Broncos - 10/6/2022 - 2,000,000+ queries Packers - 10/9/2022 - 2,000,000+ queries Bengals - 10/9/2022 - 1,000,000+ queries Bears - 10/13/2022 - 2,000,000+ queries Cowboys - 10/16/2022 - 2,000,000+ queries Broncos - 10/17/2022 - 2,000,000+ queries Christian McCaffrey - 10/20/2022 - 1,000,000+ queries Saints - 10/20/2022 - 1,000,000+ queries Dallas Cowboys - 10/23/2022 - 1,000,000+ queries Steelers - 10/23/2022 - 1,000,000+ queries Patriots - 10/24/2022 - 2,000,000+ queries Tampa Bay Buccaneers - 10/27/2022 - 2,000,000+ queries Tom Brady - 10/27/2022 - 1,000,000+ queries Buffalo Bills - 10/30/2022 - 2,000,000+ queries Eagles - 10/30/2022 - 1,000,000+ queries Vikings - 10/30/2022 - 1,000,000+ queries There were more NFL related queries collected last month but we’re only publishing the phrases that were queried more than a million times during a 24 hour period. This list is long enough! Major League Baseball Is Still Interesting The MLB playoff got a lot of attention from what was reported in Google Trends Aaron Judge - 10/4/2022 - 500,000+ queries Mets - 10/7/2022 - 1,000,000+ queries Phillies - 10/7/2022 - 500,000+ queries Astros - 10/11/2022 - 1,000,000+ queries Dodgers - 10/11/2022 - 1,000,000+ queries Phillies - 10/14/2022 - 1,000,000+ queries Yankees - 10/15/2022 - 1,000,000+ queries Yankees - 10/16/2022 - 2,000,000+ queries Phillies - 10/18/2022 - 2,000,000+ queries Padres vs Phillies - 10/21/2022 - 500,000+ queries World Series - 10/28/2022 - 2,000,000+ queries Astros - 10/31/2022 - 1,000,000+ queries The eventual winner of the World Series will be revealed in our next report - no spoilers! A New NBA Season The 2022-23 season kicked off in October. Before the games started, Draymond Green made headlines for getting into a fight with one of his teammates: Draymond Green - 10/5/2022 - 500,000+ queries Draymond Green - 10/7/2022 - 1,000,000+ queries The rest of the NBA-related queries had more to do with games than individual players. NBA - 10/18/2022 - 1,000,000+ queries Lakers - 10/18/2022 - 500,000+ queries Suns - 10/19/2022 - 200,000+ queries Lakers - 10/21/2022 - 500,000+ queries The volume of NBA queries will pick up in March 2023 and will continue increasing in interest until the Finals in June. Is European Soccer’s Popularity Apparent To You? Finally, Keywords related to European football matches continue to appear in the top 3 of Google’s daily trends. Here’s the full list of phrases. Man City vs Man United - 10/1/2022 - 1,000,000+ queries Man City vs Copenhagen - 10/5/2022 - 200,000+ queries Chelsea vs Milan - 10/5/2022 - 200,000+ queries Arsenal vs Liverpool - 10/9/2022 - 500,000+ queries Barcelona vs Inter - 10/12/2022 - 500,000+ queries Rangers vs Liverpool - 10/12/2022 - 200,000+ queries Real Madrid vs Barcelona - 10/15/2022 - 1,000,000+ queries Manchester United - 10/19/2022 - 200,000+ queries Chelsea vs Man United - 10/22/2022 - 500,000+ queries The popularity of this non-American sport is quite apparent in search trends. The team at AMP Agency wonders when there will be more domestic coverage of these games. Perhaps soon is likely the answer. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.
One of our mantras here at AMP is “Question Everything” - we’re practiced at examining our deeply held assumptions and asking - is there a better way? Still, in 2019, even with a relatively flexible work environment, we assumed that “work” meant the 9-5 in-office grind. We never stopped to ask ourselves… “why? And is this really the best model?” Then 2020 and the Covid-19 pandemic hit, and out of necessity we realized there could be a different way to work. Sometimes it takes this level of disruption to jolt us out of our most deeply held assumptions. But the jolt was effective. As other companies assumed a “return to normal” and continuously planned and pushed back office re-opening dates, AMP exited our four national office location leases. Instead of rushing back to “normal” we wanted to ask ourselves: was the old normal actually working for us anyway? And - what could a better way look like? For us it was a design question, and the brief was to redesign the way we work. Like any design question, there were a wealth of exciting possibilities and major challenges to overcome. And we needed to start with the humans at the center. What did our clients need from us, and what did our employees need to deliver their best work to them? The answer was not the status quo. Our people told us loud and clear that they did not want to head back into the office full time. Our employees, our clients, and loads of new research were telling us the benefits of the flexibility of remote work (No commuting! Better work/life integration! Higher productivity!). And as our pandemic-induced remote state chugged along, we also discovered some more surprising insights: Virtual environments can make collaboration better Before 2020, workers were wasting an average of 9 minutes per meeting just setting up tech - that’s 30% of a half hour meeting, wasted. 40% of workers were wasting up to 30 minutes just searching for an open conference room. Conference calls with a mix of remote and in-person attendees left the people dialing in outside of the office at a disadvantage. At AMP, we were facing these types of pain points all the time, collaborating across four offices with clients all over the country. In this model, the tools meant to help us communicate like we were in person were actually making us feel farther away. But something interesting happened when suddenly everyone was remote. Conference calls died out in favor of video, and these remote meetings acted as a great equalizer. We could all clearly see each other’s faces, no matter where we were zooming in from. Disembodied voices we’d been working across offices with for years became - perhaps paradoxically - more tangible humans. We met their kids, their pets, their roommates. Clients who we previously talked to on the phone and saw in person every few months became regular face-to-face virtual collaborators. This new type of collaboration unlocked huge benefits. Employees felt more connected to their coworkers in other locations, and the work was thriving. Our client satisfaction metrics went up year over year. We took on global clients and expanded our teams outside of the US. Our business saw growth amidst a period of economic uncertainty. We saw that elements of remote work would be good for our people, our clients, and our business. Virtual environments have higher intensity Our creativity and collaboration had been unlocked, but we also found the zoom fatigue was real. In the pre-pandemic days, we assumed burnout was directly related to long hours. But a look at our employee’s time-tracking told us that may no longer be the case - even employees not working overtime were feeling the fatigue. It turns out that without those built-in breaks chatting while troubleshooting tech and making coffee in the office kitchen, people’s days working remotely aren’t just more productive, they’re more intensive. With all remote all the time, a 40 hour workweek can start to feel like 50. If the future of work had remote elements, our new model would need mechanisms in place to prevent burnout. Career and life phase inform employee needs When the pandemic abated and parents were better able to get reliable school and childcare, AMP parents often preferred remote work. They could have breakfast with their kids without fear of missing the commuter rail. They could pop out to pick up a sick kid without sacrificing hours of their work day. Many, in the middle of their careers, had already built the skills and confidence that could transfer to a new environment. They were thriving in the remote workplace. But employees at the beginning of their careers were disoriented. They were missing out on the mentorship and guidance you get from observing and interacting with more seasoned co-workers day-to-day, not to mention the camaraderie that comes from early office friendships. We discovered that people were living in a multitude of personal situations that demanded different work environments in order to thrive. We needed a model that could provide options for multiple ways of working depending on what employees needed to grow and do their best work. Our Innovative Approach to Work: AMP Anywhere With these insights, we set out to design a new model based on radical flexibility. We concepted and pressure tested multiple models. And here’s what we’ve launched: a working model we call AMP Anywhere with three core tenets: You can work from anywhere, including from home or in an office – whatever works best for you. Compensation does not depend on or change based on where you live. Even if you’re not near an office location, you’ll have opportunities to collaborate in person on an ongoing basis. Two years after we exited our office leases, our workforce spans across 30+ markets internationally, and we’re reopening smaller flexible spaces in places with high employee concentration - Boston and New York. This month we rolled out extensive guidelines for communication norms, travel policies, and collaboration opportunities built for a positive, equitable employee experience no matter how you work best, including deep-work focused “Flex Fridays” and events for AMPers to connect in-person with their co-workers across the globe. Up next: Prototype. Test. Iterate. We’re not done. We believe this is what the future of work looks like. But we also know that there will be a whole new set of assumptions we develop that we’ll need to break down. Unlike our old working model, the future of work is not static. It’s pliable. It’s evolving. As AMPers, we have a commitment to Question Everything. That means a commitment to continually innovate and improve around the ways we work to make our lives and work truly sing. Welcome to the future of work. This is our first prototype. – Greer Pearce, SVP, Brand & Innovation
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Three Main Topics - September 2022 If we had to boil the month of search topics down to three (not that anyone is asking us to do that), we’d say: Hurricane Ian, The Queen, and Adam Levine. Beyond that trio, we had a couple of Google Doodles that drove queries. We got a good sense of what people were watching on big and small screens. Apple released a new phone, we celebrated coffee, and wanted to know how big the interest rate increase was. We are still wondering if the Artemis rocket will launch and we love football on the professional and collegiate level. Let’s examine the details. Top Queries of the Month There were four keyword phrases that were queried over 10 million times in a 24 hour period, according to Google Trends. A couple were driven by Google Doodles: Labor Day - 9/4/2022 - 10,000,000+ queries How do i register to vote - 9/19/2022 - 10,000,000+ queries Google Doodles are modifications to the Google logo where, when clicked, direct people to a results page. The query that is attached to the result page gets recorded by Google Trends’ Daily Trend report. We had some clicks on a Labor Day Doodle along with a call to register to vote. Before you started reading this post, you probably knew that the biggest news story of the month was the death of Queen Elizabeth II. Here’s the timeline of keywords throughout the month: Queen Elizabeth - 9/6/2022 - 10,000,000+ queries Two days before her death, the queen met with the new British Prime Minister Liz Truss and there was a photo taken at the meeting. This event led to lots of searches in Google. Queen - 9/8/2022 - 10,000,000+ queries Prince Charles - 9/8/2022 - 5,000,000+ queries Princess Diana - 9/8/2022 - 1,000,000+ queries On the day of her death, the top three most queried keywords were of the Queen, her son, and Princess Diana. Queen Elizabeth funeral - 9/18/2022 - 1,000,000+ queries People search for information about her funeral on the 18th. Top Viewing Choices Do you ever wonder what films or TV shows people are the most excited to see? Search query volume is a good indicator of excitement levels. Here’s the list of the most searched, video-based entertainment in September 2022: Don't Worry Darling - 9/5/2022 - 2,000,000+ queries Ana de Armas - 9/28/2022 - 500,000+ queries Hocus Pocus 2 - 9/30/2022 - 2,000,000+ queries The opening weekend of Olivia Wilde’s film Don’t Worry Darling was certainly buzzworthy with two million queries behind it. Ana de Armas plays Marilyn Monroe in the movie, Blonde, and it was released on Netflix on the 28th. Finally, the sequel to the 1993 film Hocus Pocus made its debut on the 30th. Cobra Kai - 9/9/2022 - 500,000+ queries Emmy winners 2022 - 9/12/2022 - 1,000,000+ queries Andor - 9/20/2022 - 200,000+ queries Dahmer Netflix - 9/21/2022 - 500,000+ queries For TV shows, Cobra Kai launched its 5th season on the 9th while Emmy winners were looked up on the 12th. On the 20th, people were excited to see the Star Wars series Andor start streaming on Disney+ the next day and the release biographical series Dahmer – Monster: The Jeffrey Dahmer Story drove people to search on the 21st. Oh My - Adam Levine We typically don’t include celebrity scandal news in these reports unless it just can’t be ignored. This timeline of queries over the course of four days made it difficult not to examine it. Adam Levine - 9/19/2022 - 1,000,000+ queries Adam Levine cheated on wife - 9/20/2022 - 200,000+ queries Adam Levine messages - 9/22/2022 - 200,000+ queries The AMP team thinks it’s fairly amazing that this story had such stay power. Furthermore, the list of keywords goes from a general query of the singer’s name to the specific messages he sent. It’s like a real world example of a search keyword consideration funnel! Celebrate Coffee We do love our coffee in the USA and there is a day to celebrate it every year. National Coffee Day 2022 - 9/29/2022 - 200,000+ queries We predicted that interest in this special day would be high this Autumn. Let’s see what the Google Trends chart shows on the search term “national coffee day” over the last 5 years. From this chart, you can see the interest (query volume) was larger last year. Not satisfied with these results, we looked at different queries, used the Google Trends topic “International Coffee Day to generate the data in the chart, and adjusted the category to Food & Drink and didn’t see anything that indicated the holiday was more popular this year. Still, these national food and drink holidays can be a day on the calendar for brands to plan campaigns around. A Brand To Save The World Sometimes brand names make the daily trend top 3. In September 2022, one of those brands was Patagonia. Patagonia - 9/14/2022 - 500,000+ queries On the 14th, the founder, Yvon Chouinard, announced that he was transferring ownership to a trust created to protect the firm’s values, as well as a nonprofit organization giving away all profits to protect the planet. AMP Agency had the pleasure of working with Patagonia and the details of our engagement are in this case study. The Annual Apple Update Another brand driving search queries last month was Apple. l Apple event - 9/6/2022 - 500,000+ queries iPhone 14 - 9/7/2022 - 5,000,000+ queries Google Maps - 9/12/2022 - 1,000,000+ queries At their event, they announced their latest iPhone. Later on in the month, Google announced new features of their Maps app for iOS. These changes enticed people to learn more via search. Interest Rates Keep Rising… To counter inflation, the Federal Reserve announced an increase to interest rates in September. Fed rate hike - 9/21/2022 - 200,000+ queries Queries related to the economy have been gaining popularity over recent months. We’ll keep monitoring these phrases and will discuss them in these monthly posts. …But The Rockets Stays Grounded We thought for sure that the Artemis rocket was going to launch last month after the mission was delayed in August. Well, no, that didn’t happen. Artemis launch - 9/2/2022 - 1,000,000+ queries NASA - 9/26/2022 - 500,000+ queries The NASA query was driven by the news the organization was postponing the launch again due to Hurricane Ian. Hurricane Ian’s Path Over the span of six days, people searched for more information about this destructive and deadly Category 4 hurricane. Hurricane Tracker - 9/23/2022 - 1,000,000+ queries Hurricane Ian - 9/24/2022 - 1,000,000+ queries Hurricane Ian - 9/24/2022 - 1,000,000+ queries Ian path - 9/25/2022 - 2,000,000+ queries Hurricane Ian tracker - 9/26/2022 - 5,000,000+ queries Florida Hurricane - 9/26/2022 - 500,000+ queries Ian - 9/28/2022 - 2,000,000+ queries The timeline of keyword phrases shows how the topic developed over time, how many queries there were about the topic (noting that it caused a glitch in Google Trends reporting as it listed the same phrase twice on the 24th, and the importance of search in times of crisis. It’s clear the Google is trying to understand the motivation behind these keywords related to emergency situations as we can see from this Opinion Rewards question: College Football Teams With the calendar change, people’s attention turns to the gridiron. Take a look at the list of College Football queries last month: Ohio State football - 9/3/2022 - 2,000,000+ queries LSU football - 9/3/2022 - 500,000+ queries LSU football - 9/4/2022 - 1,000,000+ queries Clemson football - 9/5/2022 - 1,000,000+ queries Texas A&M football - 9/10/2022 - 500,000+ queries Ohio State football - 9/10/2022 - 500,000+ queries Florida State football - 9/16/2022 - 200,000+ queries App State football - 9/17/2022 - 500,000+ queries Nebraska football - 9/17/2022 - 200,000+ queries Syracuse football - 9/17/2022 - 100,000+ queries Clemson football - 9/24/2022 - 500,000+ queries Did your favorite team make the list? If not, did your favorite NFL team make this list? Another NFL Season Dallas Cowboys - 9/11/2022 - 2,000,000+ queries NFL - 9/11/2022 - 2,000,000+ queries Steelers - 9/11/2022 - 1,000,000+ queries Chiefs - 9/15/2022 - 2,000,000+ queries Packers - 9/18/2022 - 1,000,000+ queries Eagles - 9/19/2022 - 2,000,000+ queries Steelers - 9/22/2022 - 2,000,000+ queries Packers - 9/25/2022 - 1,000,000+ queries Buffalo Bills - 9/25/2022 - 1,000,000+ queries Teams weren’t the only part of the NFL that drove queries. Unfortunately, injuries to starting quarterbacks did as well. Justin Herbert Injury - 9/15/2022 - 500,000+ queries Trey Lance - 9/18/2022 - 1,000,000+ queries Tua Tagovailoa - 9/29/2022 - 5,000,000+ queries More NFL queries will fill our reports until February. That’s a prediction you can bet on. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.
Recently the Attorney General of California (Rob Bonta) announced that Sephora had reached a settlement with the state for continued violation of tenets of the California Consumer Privacy Act (CCPA). According to the settlement, Sephora had been notified of their violations and were unable to address and/or correct them within 30 days of notice which forced the state to sanction the brand via financial penalties in the amount of $1.2M dollars. Brands have been struggling to bring marketing and information technology stacks into compliance with modern data and privacy regulations that are being issued by various world governments (e.g. CCPA, GDPR) hoping that regulatory auditors would be lenient and/or forgiving. California has clearly stated that they are no longer taking the issue lightly and have given fair notice to businesses and data processors to comply. The South Korean Personal Information Protection Commission (PIPC) has also started cracking down on brands and recently issued over $71M dollars in fines to Google and Meta (Facebook) for using improperly gathered data to personalize advertisements. The European Union GDPR authorities also continue to hand out very sizable fines to businesses misusing user data and user consent. While it can be a very challenging task to contend with strict and ever changing regulations; the problem can be broken down into workable units (especially while partnering with consultants such as AMP Agency). Where possible it’s easiest to adhere to the most limiting regulation your brand is subject to so that there is no need to maintain or defend multiple workflows based on customer residence or other criteria. Some helpful guidelines regarding the gathering and maintenance of consumer marketing consent: Leave nothing to chance, spell out exactly what you are doing with the data Consent language must be clear and easily understood Consent must be freely given, no deception or coercion Consent is a one-time non-editable event You cannot change consent without asking You cannot change refusal of consent You can ask for new consent or different consent Consent must be a positive action Must be a click or checkbox …. “Yes, I agree” or an actual signature Absence of action is not consent You are generally allowed to send non-consensual communications when they are specific to: A transaction that requires confirmation or notice such as an eCommerce order notification A communication that is required as means to complete a contractual obligation on part of the user or organization A communication that is required by a specific membership or operational model where said model is clearly stated in a terms of service (e.g. operational emails to a franchise owner, delivery of a digital magazine subscription) As part of a Marketing Organization you need to be able to answer these questions: Is the organization capturing personally identifiable information such as name, address, birthday, gender, photographs, phone numbers, email addresses, IP addresses (this list is not exhaustive)? Is the organization capturing financial data, biometric data, genetic data, or any data regarding a user’s physical health? What kinds of data processing or models are already being performed? What are the current and anticipated use cases for processing user data? How long do you intend to hold the data? Do you have existing consents for user data? Can you provide a record of active consents? How was user consent to capture and process data collected? How does the organization flag and handle a user’s withdrawal of consent? A simplified action plan/checklist you can use to plan your adherence to regulatory guidelines: Audit your existing data and vendors - Look across all systems and integrations - Your vendors’ liabilities are your liabilities! Document how the data is being used - How, where, when, and why Update your policies and procedures - Make sure the data is secure and exposed only on a “need to know” basis - Make sure there is a data breach policy - Make sure there is a listed contact in data policies such as a Chief Data Officer, including various methods of contact. Build mechanisms to capture clear consent - Where possible turn on Double Opt-In policies - Update the Terms of Service where applicable - Deploy Web Forms with clear notices and positive consent action items (e.g. user checks checkbox) - Build a subscription preferences page and make sure communications adhere to it - Add cookie/tracking pixel disclaimers where applicable Regather user consent whenever the data is unclear Respect consent and preferences - Use Opt-out and exclusion lists - Make sure segments contain proper audiences Provide a means to update and/or revoke consent - Provide useful content options in a preferences center - Send unsubscribe confirmations Make sure consent is always a positive action - Click, checkbox, signature Make sure you have policies to handle customer data requests- Right to be forgotten (deleted from all systems) - Right to full disclosure (data record report from across all systems) Remove anything broken or out of compliance Implement all of your new best practices into all your future campaigns - Always remember consent is key! - Always remember consent is revocable!
When The Dust Finally Settles A Comprehensive Study Of The Actual Effects For Brands That Experience High-Profile Cultural Crises More than ever, people are pressuring brands to improve society. And it’s not just about cleaning up their own act, it’s pressure to affect change on a wider scale. This leads to drama – sometimes high profile – when people think companies have misstepped. It results in bad press, boycotts, and more. We decided to tackle the topic from multiple angles with our own research. We selected a range of brands from diverse industries who have found themselves in hot water, and we did an in-depth analysis. The result of our research is significant. AMP Agency is now able to report how customer behavior actually changes after high profile incidents – from search and social media behavior to sales. For brands seeking to thrive in this new CSR environment – an endeavor that has lately felt like guesswork – we bring comprehensive, data-fueled guidance. Download the full report here.
