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Google Trends Search Insights January 2024

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2024. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Kicking Off The Year Welcome to another edition of Google Trends report. We collect the top queried phrases of the day for January and we try to make sense of them all for you. Last month began with an earthquake in Japan and the public release of unsealed court records from the Jeffrey Epstein case. Movie awards seem to be back as the Golden Globes made our keyword collection along with the Oscar nomination announcements. The 2024 presidential election season started with a caucus, a primary, and a candidate dropping out. Lastly, the NFL playoffs were the big sports topic and we followed all the phrases as the league followed its path to the Super Bowl. The First Few Days On the first of the year, there was an earthquake in Japan. A few days later, what is known as the Epstein list was released to the public. Japan earthquake - 1/1/2024 - 1,000,000+ queries Epstein list - 1/3/2024 - 2,000,000+ queries A 7.5 magnitude earthquake struck western Japan and was officially named the Noto Peninsula Earthquake. The aforementioned Epstein list was actually dozens of documents from a 2015 court case filed by Epstein accuser Virginia Giuffre against his co-conspirator Ghislaine Maxwell, who has been convicted of child sex trafficking. The documents did have mentions of politicians and celebrities but have not led to any further legal action. MLK Day 2024 On the 15th, we observed Martin Luther King Day and people wanted to know more on the 14th. Martin Luther King - 1/14/2024 - 500,000+ queries As we queried Google to learn more, this holiday calls us to reflect, join hands in service, and celebrate Dr. King's lasting impact on the fight for civil rights. Awards and Coachella We saw a good list of keywords related to the Entertainment industry. First up, the Golden Globe Awards: Golden Globes 2024 - 1/6/2024 - 1,000,000+ queries Golden Globe winners - 1/7/2024 - 500,000+ queries Jo Koy - 1/7/2024 - 500,000+ queries After a few years of low search interest, the award show’s search interest has increased: It’s not at pre-pandemic levels yet, but it has recovered from its 2022 nadir. The music festival Coachella released its lineup for this year’s festival. Coachella 2024 lineup - 1/16/2024 - 200,000+ queries The Coachella Valley Music & Arts Festival will be held over two weekends in April. The Academy Awards also had an announcement this month and people wanted to know who and what got nominated. Oscar nominations 2024 - 1/23/2024 - 1,000,000+ queries Greta Gerwig - 1/23/2024 - 200,000+ queries From the inclusion of Greta Gerwig to our list, it was clear people were searching for who didn’t get nominated too. Lastly, the one miniseries that was on the mind of Google searchers was Griselda. Griselda - 1/24/2024 - 200,000+ queries Griselda Blanco - 1/25/2024 - 500,000+ queries The drama miniseries premiered on Netflix on the 25th which coincided with these two keyword phrase queries. Palworld The game known as “Pokémon with guns" had an early access release on the 19th. Palworld - 1/19/2024 - 200,000+ queries Although this game was announced back in 2021, the first time its name made our list was last month. Queries were probably driven by the need to understand how this game could be accessed. The Latest In Tech News Besides Apple and Google, Samsung gets attention via search when they drop a new phone. Samsung - 1/17/2024 - 200,000+ queries The Galaxy S24 launch spurred people to learn more via search. Beyond phones, how about a digital implant in your brain? Neuralink - 1/29/2024 - 100,000+ queries News broke on the 29th of a successful surgery that implanted a Neuralink device on a living person's brain. We’ll keep reviewing the search queries to see if there is more news on this topic. Presidential Race The first elections for the 2024 U.S. Presidential race kicked off in January. Here is the round up of phrases related to the subject. Iowa caucus results - 1/15/2024 - 2,000,000+ queries Ron DeSantis - 1/21/2024 - 500,000+ queries New Hampshire Primary - 1/22/2024 - 1,000,000+ queries After the Iowa caucus, Ron DeSantis suspended his campaign. The first primary in the nation was held on the 23rd but the queries started to increase the day before. College Football Championship Alabama vs Michigan - 1/1/2024 - 2,000,000+ queries Washington vs Texas - 1/1/2024 - 500,000+ queries Michigan vs Washington - 1/8/2024 - 2,000,000+ queries After the college football season was over, a renowned coach announced his retirement. Nick Saban retiring - 1/10/2024 - 500,000+ queries Nick Saban wasn’t the only football coach to make our list. Let’s talk through the NFL list and then get to all the coaching changes. NFL Playoffs As it happens every year, the NFL playoffs made a huge Splash in terms of Google's daily trends reports for the month of January 2024. Below is the list of the NFL-related keywords that had 500,000 queries or more: NFL playoff picture - 1/6/2024 - 1,000,000+ queries Steelers - 1/6/2024 - 1,000,000+ queries Packers - 1/7/2024 - 500,000+ queries Eagles - 1/8/2024 - 500,000+ queries Chiefs - 1/12/2024 - 5,000,000+ queries Chiefs vs Dolphins - 1/12/2024 - 1,000,000+ queries Kansas City Chiefs - 1/12/2024 - 1,000,000+ queries Packers vs Cowboys - 1/13/2024 - 1,000,000+ queries NFL playoff schedule - 1/13/2024 - 1,000,000+ queries Cowboys - 1/14/2024 - 2,000,000+ queries Rams vs Lions - 1/14/2024 - 1,000,000+ queries Eagles - 1/15/2024 - 2,000,000+ queries Bills vs Steelers - 1/15/2024 - 1,000,000+ queries Jason Kelce retire - 1/16/2024 - 500,000+ queries 49ers - 1/20/2024 - 2,000,000+ queries Lions - 1/20/2024 - 2,000,000+ queries Ravens vs Texans - 1/20/2024 - 1,000,000+ queries Chiefs - 1/21/2024 - 2,000,000+ queries Raven vs Chiefs - 1/27/2024 - 5,000,000+ queries Lions vs 49ers - 1/27/2024 - 2,000,000+ queries Chiefs vs Ravens - 1/27/2024 - 1,000,000+ queries 49ers - 1/28/2024 - 2,000,000+ queries Super Bowl - 1/28/2024 - 500,000+ queries Travis Kelce - 1/28/2024 - 500,000+ queries Even though most of these phrases were about games that set up the final two teams who will play in the Super Bowl, the queries related to the championship game appear only once both Conference Championship games are completed. Keep that in mind if you are prepping a Big Game promotion or campaign. Coach Changes After the end of the regular season, they were a bunch of different NFL head coaching news. Here is the list of coaches’ names that made our January 2024 collection. Pete Carroll - 1/10/2024 - 500,000+ queries Bill Belichick - 1/11/2024 - 500,000+ queries Jerod Mayo - 1/11/2024 - 500,000+ queries Jim Harbaugh - 1/24/2024 - 500,000+ queries May all of these changes bring better performances next season. Oh Yeah, Other Sports Even though the NFL drove the most search interest, there were other sports that made our list. Real Madrid vs Barcelona - 1/13/2024 - 500,000+ queries Royal Rumble 2024 - 1/26/2024 - 500,000+ queries Doc Rivers - 1/23/2024 - 500,000+ queries The other football had one entry, professional wrestle had one of their annual tournaments, and another coach change - this time, Doc Rivers taking the Milwaukee Bucks job - were all notable queries from last month. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights December 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Bringing a Close to 2023 All good things must come to an end and so do our Google Trends posts for the year of 2023. We collected some interesting keywords from last month from most days. There was one day in December where Google’s Daily Trends interface seemed to stop working so we’ll examine what day it was and what happened. We gathered keywords that gave us insights into what people were watching on their screens. Of course, holidays were a big subject last month. The world of Gaming had a couple of topics that drove people to search and we had a good accumulation of sports-related keywords from all 4 major sports. Let’s get to it. What Happened on December 8? Typically, we see 20 phrases reported for each day in Google’s Daily Trends. On the 8th, we only saw one. Just one. Ryan O'Neal - 12/8/2023 - 200,000+ queries Actor Ryan O’Neal passed away on the 8th and his name was the only keyword reported by Google on that day. We only collect the top 3 phrases for any day so we only had to do a third of the work for the 8th. We have seen Google’s reporting interface glitch before. It’s worth noting that we were unable to get the full understanding of queries from the day last month. Festive Holidays From Last Month They say the holidays are what make December great. Let’s see what holidays were searched for last month. Winter solstice 2023 - 12/20/2023 - 500,000+ queries New Year's Day - 12/31/2023 - 5,000,000+ queries It’s interesting that the first day of Winter was a popular search keyword. We are not sure if the day is celebrated or if people wanted to know what exact day the season would start. When it came to tracking Santa, the North American Aerospace Defense Command (NORAD) had updated its tracker for 2023. NORAD Santa Tracker - 12/23/2023 - 1,000,000+ queries Looking back at the last 5 years, the update did not increase the query volume more than the tracker had in 2019. The volume was still high enough to make our report for December 2023. The Season’s Must-Sees We enjoy looking through the names of the shows and movies that people search for the most. Here’s the list of what people wanted to watch in December 2023. Dancing With the Stars - 12/5/2023 - 100,000+ queries Leave the World Behind - 12/9/2023 - 500,000+ queries Reacher Season 2 - 12/14/2023 - 200,000+ queries Leonard Bernstein - 12/20/2023 - 200,000+ queries Rebel Moon - 12/21/2023 - 200,000+ queries A Christmas story - 12/24/2023 - 200,000+ queries The Color Purple - 12/25/2023 - 200,000+ queries Dancing With The Stars Season 32 held its grand finale on the 5th. The film Leave The World Behind was released on Netflix and the second season of Reacher was released on Amazon Prime Video on the 15th. The film Maestro was released on Netflix on the 20th, which led people to search for Leonard Bernstein. On the 22nd, Netflix released Rebel Moon after a limited theatrical release. A Christmas Story film marathon was shown on TNT starting on Christmas Eve and the musical version of The Color Purple was released on December 25th. A Couple of Gaming Keywords When a big game trailer drops, you know people want to see more. GTA 6 trailer - 12/4/2023 - 1,000,000+ queries Game Awards 2023 - 12/7/2023 - 200,000+ queries The sixth installment of the Grand Theft Auto game franchise is coming in 2025 and a trailer for the game was released last month. Also, the Game Awards were held in December 2023 and it’s the first time we have seen the awards show name make the Daily Top 3. Looking at the last 5 years, the award show drove more search volume in 2022, but in 2023 it made our prestigious report. Are You Feeling Lucky Again? The Powerball jackpot must have been big last month because we saw queries related to the drawing towards the end of December. Powerball numbers - 12/26/2023 - 200,000+ queries Powerball numbers - 12/30/2023 - 200,000+ queries Usually we start to see these queries when the jackpot has reached $1 billion. With a jackpot only in the hundred of millions of dollars, we think people were hoping to win some big money to pay back their holiday spending. MLB Hot Stove Major League Baseball made our list as players signed with new teams. Juan Soto - 12/6/2023 - 200,000+ queries Shohei Ohtani - 12/9/2023 - 1,000,000+ queries Juan Soto joined the New York Yankees and Shoheo Ohtani signed with the Los Angeles Dodgers. The Ohtani contract was the size of the Powerball jackpot. NBA Player Names The names of a few NBA players made our list. Some for good reasons and some for not so good reasons. Draymond Green - 12/12/2023 - 500,000+ queries Giannis Antetokounmpo - 12/13/2023 - 200,000+ queries Ja Morant - 12/19/2023 - 200,000+ queries Draymond Green got suspended from the NBA after an altercation last month. Giannis Antetokounmpo scored a franchise-record 64 points on the 13th, and Ja Morant returned to play his first game after his suspension on the 19th. He even hit the game winning shot. Early and Late December College Football It was a tale of two halves. We saw some interest in games and rankings at the beginning of the month. Alabama vs Georgia - 12/1/2023 - 2,000,000+ queries Oregon vs Washington - 12/1/2023 - 1,000,000+ queries Florida State Football - 12/2/2023 - 2,000,000+ queries CFP Rankings - 12/2/2023 - 200,000+ queries Then, at the end of month, people wanted to know about the Bowl games. Georgia football - 12/29/2023 - 1,000,000+ queries Ohio State football - 12/29/2023 - 500,000+ queries Penn State football - 12/29/2023 - 200,000+ queries We should see some College Football queries at the beginning of next month as the Championship game was held on January 8th. The Most Popular League As the regular season started to wind down, the queries for the NFL picked up. Here’s the rundown of keywords related to the National Football League. 49ers - 12/3/2023 - 1,000,000+ queries Packers - 12/3/2023 - 1,000,000+ queries Trevor Lawrence - 12/4/2023 - 1,000,000+ queries Cowboys - 12/10/2023 - 2,000,000+ queries Raiders - 12/14/2023 - 1,000,000+ queries Detroit Lions - 12/16/2023 - 1,000,000+ queries Bills - 12/23/2023 - 1,000,000+ queries 49ers - 12/25/2023 - 2,000,000+ queries Chiefs - 12/25/2023 - 1,000,000+ queries Browns - 12/28/2023 - 1,000,000+ queries Cowboys - 12/30/2023 - 2,000,000+ queries Chiefs - 12/31/2023 - 1,000,000+ queries As the month came to an end, the playoff picture was set. We can’t wait to see how the queries unfold in January. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights October 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Looking Back at October 2023 As we gather our notes from the search trends data of the previous month, we are left with melancholy thoughts. Many of the top searched phrases were about tragedies including Matthew Perry’s death, the Hamas terrorist attack, and the mass shooting in Lewiston, Maine. On the flip side, there were some more light-hearted topics that were queried including the Powerball drawing, the Emergency Alert Test, and the Travis Kelce/Taylor Swift romance. We collected keywords related to holidays, politics, and sports to provide you with a pulse of what people are really interested in. Here’s our snapshot of the month in search queries. Matthew Perry As we have reported in previous recaps, the AMP team doesn’t normally report on celebrity deaths but this topic was the most searched of the month. When the headlines were published, people went to Google to learn more. Matthew Perry - 10/28/2023 - 10,000,000+ queries Matthew Perry cause of death - 10/28/2023 - 1,000,000+ queries The Days We Celebrated There were four holiday-related queries last month that made our collection. Columbus Day - 10/8/2023 - 500,000+ queries Friday the 13th - 10/12/2023 - 200,000+ queries Halloween - 10/30/2023 - 500,000+ queries Day of the Dead - 10/31/2023 - 5,000,000+ queries For Columbus Day, we believe many of the queries were related to retail sales and closures. Friday the 13th in October certainly drove more search interest than when it occurs in other months. Halloween and Day of the Dead were celebrated with Google Doodles but the latter drove queries when people clicked on the updated logo (hence a 10x increase in queries). Become a Billionaire Over the past few months, we have seen lottery queries spike - may it be Mega Millions or Powerball. Early in October, people had dreams of getting really rich really quick. Powerball - 10/3/2023 - 1,000,000+ queries Powerball - 10/5/2023 - 500,000+ queries Powerball numbers - 10/7/2023 - 1,000,000+ queries Most of those people did not win the large jackpot, unfortunately. Did Your Phone Make a Loud Noise Too? Reviewing the search terms in early November, we were reminded that there was a nationwide test of the Emergency Alert System (EAS). Emergency alert test - 10/3/2023 - 500,000+ queries The test happened on the 4th but you can see that people were preparing or seeking more information about it the day before. If you were on a video conferencing call (like we were), everyone’s phone made a noise at the same time. Horrific Events It’s never easy to report on the nightmare news that leads to search interest, but there were two keywords that made our list that deserve reflection. Israel - 10/7/2023 - 2,000,000+ queries Maine shooting - 10/25/2023 - 5,000,000+ queries On the 7th, The terror group Hamas launched a surprise attack on over 20 communities in Israel. On the night of 25th, a gunman in Lewiston, ME killed 18 people and injured 13 more. What’s Happening in the House? In the US House of Representatives, there was a big shake up in the Speaker of the House position. In the beginning of the month, Kevin McCarthy was relieved of his job. Then, Jim Jordan was nominated but then withdrew his application. Finally, a new Speaker of the House was voted on and passed near the end of the month. Hopefully, they can move forward and avoid a government shutdown in November. Kevin McCarthy - 10/3/2023 - 2,000,000+ queries Jim Jordan - 10/17/2023 - 500,000+ queries Speaker of the House - 10/24/2023 - 1,000,000+ queries Big Tech Queries There are two queries that were related to two of the big tech companies in October 2023. Pixel 8 - 10/4/2023 - 100,000+ queries Amazon Prime Day - 10/9/2023 - 200,000+ queries The latest Google phone was announced on October 4th and the second of the Amazon Prime Days happened on October 10 and 11 although less popular in search volume than the previous “day” in July. Taylor Swift Google search interest in Taylor Swift's love life continued to be high last month. Here are the queries that were related to her relationship with Travis Kelce. Travis Kelce on Taylor Swift - 10/4/2023 - 100,000+ queries Taylor Swift - 10/26/2023 - 500,000+ queries Although the query volume was larger in September 2023 when news of this pairing broke, it was still notable last month. We will continue to monitor search queries as they relate to "Traylor". No Skittles In California? Wait a minute, what? Skittles banned California - 10/10/2023 - 200,000+ queries No, California is not Banning Skittles but there are ingredients/additives in other foods that Are being banned in California. Thankfully, you can still taste the rainbow in the Golden State. Sports are always a popular category for search queries. As we have reported in past reports, sometimes sports-related keywords make up the majority of our collection. In October there are plenty of sports events to drive search interest so we broke them up into sub categories. NBA Starts Again Jimmy Butler - 10/2/2023 - 200,000+ queries NBA - 10/24/2023 - 500,000+ queries Celtics - 10/25/2023 - 200,000+ queries Lakers - 10/26/2023 - 200,000+ queries James Harden - 10/31/2023 - 500,000+ queries The beginning of the 2023-2024 NBA season kicked off last month and historically popular teams made the list. A couple of players also made the list - one for a new look on media day (Jimmy Butler) and one for being traded (James Harden). MLB Playoffs Major League Baseball had a nice showing in October 2023 as people followed the details of the league’s playoffs. Dodgers - 10/7/2023 - 200,000+ queries Dodgers - 10/9/2023 - 200,000+ queries Phillies - 10/9/2023 - 500,000+ queries Astros - 10/10/2023 - 200,000+ queries Dodgers - 10/11/2023 - 500,000+ queries Braves - 10/11/2023 - 500,000+ queries Rangers - 10/18/2023 - 200,000+ queries Texas Rangers - 10/18/2023 - 200,000+ queries Diamondbacks - 10/19/2023 - 200,000+ queries World Series 2023 - 10/23/2023 - 200,000+ queries A pretty nice timeline that ends with a look towards the last matchup. F1 Racing The 2023 United States Grand Prix was held on the 22nd, but a free practice session was held on the 20th. F1 - 10/20/2023 - 1,000,000+ queries F1 has made our list a few times in the past few months so we boldly state that this type of car racing is gaining interest in the USA. Let’s look at the interest over the last 5 years: There is some seasonality to this search keyword as we enter the winter season, but we expect a jump in query volume in February/March 2024. It’s Not Just Colorado Football The hype about The Colorado Buffaloes appears to have died down and we’re back to wider array of school-related keywords. Oklahoma football - 10/6/2023 - 200,000+ queries Colorado football - 10/13/2023 - 1,000,000+ queries Oregon football - 10/14/2023 - 2,000,000+ queries Michigan football - 10/19/2023 - 200,000+ queries Penn State Football - 10/21/2023 - 500,000+ queries College teams will appear in our November and December reports - count it! NFL Teams The National Football League entered its second full month of the season and team-related queries took over the month. Check out the timeline from October 2023: Eagles - 10/1/2023 - 500,000+ queries Chiefs vs Jets - 10/1/2023 - 500,000+ queries Seahawks - 10/2/2023 - 1,000,000+ queries Chicago Bears - 10/5/2023 - 500,000+ queries Cowboys - 10/8/2023 - 2,000,000+ queries Buffalo Bills - 10/8/2023 - 500,000+ queries Chiefs - 10/12/2023 - 1,000,000+ queries 49ers - 10/15/2023 - 1,000,000+ queries Buffalo Bills - 10/15/2023 - 1,000,000+ queries Cowboys - 10/16/2023 - 1,000,000+ queries Dallas Cowboys - 10/17/2023 - 500,000+ queries Saints - 10/19/2023 - 1,000,000+ queries Eagles - 10/22/2023 - 500,000+ queries 49ers - 10/23/2023 - 2,000,000+ queries Eagles - 10/23/2023 - 500,000+ queries Bills - 10/26/2023 - 1,000,000+ queries 49ers - 10/29/2023 - 500,000+ queries Eagles - 10/29/2023 - 500,000+ queries Detroit Lions - 10/30/2023 - 1,000,000+ queries NFL trade deadline - 10/30/2023 - 500,000+ queries If your team didn’t make the list, maybe there was hope to be found at the trade deadline. Or maybe not. Watch The Eclipse On Saturday the 14th, a solar eclipse was visible in parts of the United States, Mexico, and many South and Central American countries. Solar eclipse 2023 - 10/13/2023 - 5,000,000+ queries We feel that most people were searching to learn more about how to see this natural occurrence but maybe there was some interest in what kind of omen this particular solar eclipse was bringing as they searched on Friday the 13th. May it be an omen of better days ahead. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights November 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Highlights from November 2023 November is always a big month for holidays so It's no surprise that phrases related to that topic were a big theme from the data we collected from last month. We saw movie trailers make our list along with the Country Music Awards and a new single from a band that broke up in 1970. It was also a tale of two Sams with an Elon added in for good measure as he had two mentions in our list. A considerable list of queries from the world of US politics took up space in last month’s data collection. From the world of sports, we saw queries related to F1 racing, College Football, the NBA, the NFL, and two professional wrestling events. Lastly, people searched a lot about their Spotify Wrapped and learned about their streaming habits and that was a nice way to end the month. Let's get into it. Observance, Parade, and Deals The keyword getting the most queries in the month of November 2023 was Veterans Day. Veterans Day 2023 - 11/9/2023 - 500,000+ queries Of course, the big holiday in the United States in November is Thanksgiving. Although there were no overt references to the holiday in our data capture, here's the holiday unfolded in Google Search this year: Macy's Thanksgiving Day Parade - 11/21/2023 - 200,000+ queries Macy's Thanksgiving Day Parade - 11/22/2023 - 1,000,000+ queries Dolly Parton - 11/23/2023 - 2,000,000+ queries People seemed very interested in the annual Macy's Thanksgiving Day Parade, searching across two days. Dolly Parton put on a great halftime show performance and it appears people queried to learn how she is still doing what she is doing at her age. After Thanksgiving, Google searchers turned towards the topic of shopping. The next two big holidays, Black Friday and Cyber Monday, had people searching for the deals they could get as a part of their holiday shopping: Black Friday deals - 11/23/2023 - 1,000,000+ queries Cyber Monday Deals - 11/26/2023 - 1,000,000+ queries In years past, we've seen retailer names make the list. In 2023, it seems that the search interest is focused on the deal and not the brands. Daylight Saving Time Ends Some day, we won’t have to adjust our clocks one hour one way or the other. Until that day, we are stuck trying to figure out when the time shifts. Daylight savings - 11/4/2023 - 500,000+ queries Yes, we were back to Standard Time in November. Hope you enjoyed an extra hour of sleep! Music and Trailers Last month we had a nice surprise as there were a few queries related to music. The first being the newest and reportedly last single from the Beatles: Now and Then Beatles - 11/2/2023 - 100,000+ queries The Country Music Awards drove search interest and specifically about the artist known as Jelly Roll who performed on the show: CMA Awards 2023 - 11/7/2023 - 500,000+ queries Jelly Roll - 11/8/2023 - 200,000+ queries He also won several awards on the show. He dropped one and it shattered. Yikes. A couple of movie trailers were released and people were so curious about them that they used Google to find more information about the upcoming films: Inside Out 2 - 11/9/2023 - 200,000+ queries Madame Web - 11/15/2023 - 200,000+ queries Both of these films are set to be released in 2024. Political Twists and Turns Politics continues to be a topic that is driving search interest. First up, the Republican Presidential Candidate debate: Republican debate - 11/7/2023 - 500,000+ queries Vivek Ramaswamy - 11/8/2023 - 200,000+ queries Beyond the debates, there were a few members from the legislative branch of the US government that made our collection from last month: Rashida Tlaib - 11/8/2023 - 200,000+ queries On the 9th, The House voted to censure Rashida Tlaib over her criticism of Israel. Next, the Senator of Oklahoma Markwayne Mullin challenged Sean O'Brien, the president of the International Brotherhood of Teamsters to a fight. Markwayne Mullin - 11/14/2023 - 200,000+ queries Thank goodness Bernie Sanders was there to stop all the “Stand your butt up” nonsense. Finally, New York representative George Santos was expelled from Congress on November 30th. George Santos - 11/30/2023 - 500,000+ queries In much sadder news, Jimmy Carter's wife Rosalynn passed away on November 19th. On the 28th, he attended a memorial service for his wife on the 28th Jimmy Carter - 11/19/2023 - 1,000,000+ queries Jimmy Carter - 11/28/2023 - 500,000+ queries The final query from our keyword category of Politics was Harry Kissinger. The former Secretary of State died on the 29th: Henry Kissinger - 11/29/2023 - 2,000,000+ queries 2 Sams and an Elon It was a month of Sams in November of 2023. First up, the founder of the FTX cryptocurrency exchange. Sam Bankman-Fried - 11/2/2023 - 200,000+ queries This Sam was convicted of fraud and related crimes on the 2nd. The other Sam was the CEO of OpenAI and then he was again. Sam Altman - 11/17/2023 - 500,000+ queries Sam Altman - 11/20/2023 - 200,000+ queries Sam Altman was dismissed from his position by the board of directors on the 17th. On the 20th, he was reinstated as CEO. It wasn’t just Sams in November. We had an Elon as well. SpaceX - 11/17/2023 - 200,000+ queries Cybertruck - 11/29/2023 - 500,000+ queries The second SpaceX rocket test happened last month and it ended in an explosion. On the 30th, Tesla began its first deliveries of their Cybertruck after many delays. Some Racing Keywords May it have been racing on foot or in cars, we saw race keywords make our list. NYC Marathon - 11/4/2023 - 200,000+ queries F1 Las Vegas - 11/16/2023 - 200,000+ queries We are seeing F1 continue to gain popularity after writing about it in our October 2023 report. College Football Football season is in full force - Take a look at the phrases related to the College game. Michigan football - 11/10/2023 - 1,000,000+ queries Penn State Football - 11/11/2023 - 500,000+ queries Jordan Travis - 11/18/2023 - 500,000+ queries Michigan vs Ohio State - 11/24/2023 - 1,000,000+ queries College Football - 11/24/2023 - 500,000+ queries Oregon Football - 11/24/2023 - 200,000+ queries Alabama - 11/25/2023 - 200,000+ queries From this list, it appears that perennial favorites have returned to the top of search queries. National Football League The most popular league in America continues to show off. Look at this list from last month: Kansas City Chiefs - 11/5/2023 - 500,000+ queries Cowboys vs Eagles - 11/5/2023 - 500,000+ queries Josh Dobbs - 11/5/2023 - 200,000+ queries Jets - 11/6/2023 - 500,000+ queries Chicago Bears - 11/9/2023 - 500,000+ queries 49ers - 11/12/2023 - 500,000+ queries Patriots - 11/12/2023 - 200,000+ queries Lions - 11/12/2023 - 200,000+ queries Bills - 11/13/2023 - 500,000+ queries Buffalo Bills - 11/13/2023 - 500,000+ queries Deshaun Watson - 11/15/2023 - 200,000+ queries Joe Burrow - 11/16/2023 - 2,000,000+ queries Eagles vs Chiefs - 11/19/2023 - 500,000+ queries Chiefs vs Eagles - 11/19/2023 - 200,000+ queries Eagles - 11/20/2023 - 2,000,000+ queries Travis Kelce - 11/21/2023 - 200,000+ queries NFL - 11/22/2023 - 1,000,000+ queries NFL - 11/23/2023 - 2,000,000+ queries Ravens - 11/26/2023 - 200,000+ queries Patriots - 11/26/2023 - 200,000+ queries The Eagles and the Chiefs appeared to be the most interesting game from November 2023 as it was a rematch of Super Bowl LVII. This time around, the Eagles were victorious - 21 to 17. NBA The second most popular sports league had an ok month. Let’s look at their list: Lakers - 11/1/2023 - 200,000+ queries Warriors - 11/2/2023 - 100,000+ queries Lakers - 11/13/2023 - 200,000+ queries Draymond Green - 11/14/2023 - 500,000+ queries Lakers - 11/15/2023 - 200,000+ queries Mark Cuban - 11/28/2023 - 200,000+ queries The Lakers were the most searched team for the month. Draymond Green caused some trouble on the court and Mark Cuban is selling his majority stake in the Mavericks. Professional Wrestling If the AMP Agency team didn’t collect this data, we would not have known about the two Pro Wrestling events that happened in November. Crown Jewel 2023 - 11/3/2023 - 200,000+ queries Survivor Series 2023 - 11/25/2023 - 200,000+ queries Both of these Pay-Per-View Events were put on by WWE. The Gift From Spotify Spotify Wrapped was back again this year and made our collection twice. Spotify Wrapped 2023 - 11/27/2023 - 500,000+ queries Spotify Wrapped 2023 - 11/29/2023 - 500,000+ queries The release date was announced on the 27th and then people needed to learn more about it via search on the release date. Let’s look at how popular this topic has become over the last 5 years: According to Google Trends, Spotify Wrapped was queried more than this year. It still seemed very popular in 2023 as it was shared across social and other media. We hope your most streamed artist recorded a video thank you for you! Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights September 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. No Pumpkin Spice Here We joke about the obsession with Pumpkin Spice and how more and more products get rolled out each Fall for us to consume. We didn’t see that trend appear in our collection of search queries, but we did see other Fall trends - namely Football. Yes, College and Professional football are back in season and so are the keywords associated with each sport. We have a good list of phrases to share. Google celebrated its own birthday and Taylor Swift partnered with Google and took over everything, we think. There was a lot of interest in political figures and Apple released a new iPhone. Lastly, our need for information about severe weather was plain and visible in our research and we’ll examine the timeline of a couple of tropical systems. Google Celebrating Google As we stated in the August 2023 report, there has been a bit of a dry spell when it comes to keyword queries topping the 10 million query mark in a 24 hour period. Well, Google’s birthday brought an end to the drought. Its Google's 25th birthday - 9/26/2023 - 10,000,000+ queries This phrase was attached to a click on Google’s updated logo that was animated, showcasing all of the previous logos and ending on a modified one where the number 25 was used. Congrats, Google. Let’s see where the next 25 years bring. Taylor’s World Let’s just say it’s been quite a month for Taylor Swift and search interest. First, she partnered with Google to provide an interactive way to figure out the previously unreleased songs to be added to her re-released album “1989 (Taylor’s Version).” Google produced 89 puzzles that people could solve to learn the names of the new songs. You can see some interesting queries make the Daily Trends list. Taylor Swift vault - 9/18/2023 - 500,000+ queries Taylor Swift - 9/19/2023 - 1,000,000+ queries Love - 9/19/2023 - 200,000+ queries New York City - 9/19/2023 - 100,000+ queries According to some sources, there was a glitch that occurred and prevented people from progressing with solving all the puzzles. The issue was reportedly fixed by Google and 33 million complete puzzle sets were solved by Wednesday September 20th. Moving on, there was news that Taylor was dating an NFL player. Did you hear about that? Well, the first rumor hit on the 16th and then interest really peaked on Sunday the 24th when she attended a Kansas City Chiefs game. Taylor Swift - 9/16/2023 - 500,000+ queries Travis Kelce - 9/24/2023 - 5,000,000+ queries Travis Kelce is not a stranger to these monthly search trends reports (he was the top searched phrase on September 5th) but he is in a different stratosphere for sure. Other Phrases From The Entertainment Industry There were other phrases that made the list related to the Entertainment Industry outside of Taylor Swift keywords. It’s an odd assortment. First off, Jimmy Buffet passed away on the 1st but the search interest was recorded on the 2nd. Jimmy Buffett - 9/2/2023 - 5,000,000+ queries Country music singer Zach Bryan announced the end of his boycott of Ticketmaster with dates for his The Quitin Time Tour. The next day he was arrested in Oklahoma. Zach Bryan - 9/6/2023 - 500,000+ queries Zach Bryan - 9/7/2023 - 1,000,000+ queries In other legal news, Danny Masterson, the actor who starred in the TV sitcom, That ‘70s Show was sentenced to 30 years to life in prison on the 7th. Keywords related to the show and his co-stars made the list. That '70s Show - 9/7/2023 - 1,000,000+ queries Ashton Kutcher and Mila Kunis - 9/11/2023 - 100,000+ queries :Lastly, MTV’s VMAs were held on the 12th, leading people to search for the highlights and news and the only film that made our collection of the daily top 3 was a Hulu exclusive. VMAs 2023 - 9/12/2023 - 500,000+ queries No One Will Save You - 9/22/2023 - 100,000+ queries September Holidays Last month had a couple of holidays that were queried heavily. Labor Day - 9/3/2023 - 5,000,000+ queries Mexican Independence Day - 9/14/2023 - 200,000+ queries The Labor Day numbers were helped by a Google Doodle. Interest in Mexican Independence Day peaked on the 14th. Regarding Government Officials It was a busy month for people related to the federal government for different reasons. Mitt Romney announced he was not going to run again for US Senate on the same day that US Congresswoman Lauren Boebert was asked to leave a musical performance in Denver. Mitt Romney - 9/13/2023 - 200,000+ queries Boebert - 9/13/2023 - 100,000+ queries Later in the week, a CCTV video of the incident in the theater was released and search interest in the US Representative peaked higher. Boebert - 9/15/2023 - 500,000+ queries The Senator from New Jersey, Bob Menendez, was charged with bribery charges on the 22nd. Bob Menendez - 9/22/2023 - 500,000+ queries The last week of the month was filled with other phrases related to politics. Government shutdown 2023 - 9/25/2023 - 200,000+ queries Cassidy Hutchinson - 9/26/2023 - 100,000+ queries Republican Debate - 9/27/2023 - 200,000+ queries Dianne Feinstein - 9/29/2023 - 2,000,000+ queries People seeking information of this year’s potential government shutdown made the daily top 3 on the 25th. American former White House aide Cassidy Hutchinson released a book entitled Enough about her time during the Trump administration. The second Republican Presidential Candidate debate was held on the 27th and the senior Senator from California passed away on the 29th. Maybe They Are Fighting For Clicks Colorado Buffaloes football has been quite the phenomenon this season and the timeline of keywords proves it. Colorado football - 9/1/2023 - 500,000+ queries Deion Sanders - 9/2/2023 - 1,000,000+ queries Colorado vs Nebraska - 9/9/2023 - 200,000+ queries Colorado football - 9/15/2023 - 5,000,000+ queries Colorado football - 9/15/2023 - 2,000,000+ queries Deion Sanders - 9/17/2023 - 500,000+ queries Colorado vs Oregon - 9/22/2023 - 1,000,000+ queries Colorado vs USC - 9/30/2023 - 1,000,000+ queries The AMP Agency team will keep an eye on this topic to see if the team’s popularity continues for the rest of the season. They certainly didn’t do well against Oregon. There are college football programs besides Colorado’s and here are the rest of the phrases that made the list. Georgia football - 9/1/2023 - 200,000+ queries LSU football - 9/2/2023 - 500,000+ queries Clemson football - 9/4/2023 - 500,000+ queries Michigan State football - 9/9/2023 - 500,000+ queries Ohio State vs Notre Dame - 9/23/2023 - 500,000+ queries It’s always interesting to get a measure of the team’s fan base by seeing the search volume in Google Trends. NFL The National Football League started up their season and here’s the timeline for the month including Travis Kelce, who had a bone bruise injury on the 5th. Travis Kelce - 9/5/2023 - 500,000+ queries NFL - 9/7/2023 - 5,000,000+ queries NFL - 9/10/2023 - 2,000,000+ queries Aaron Rodgers - 9/10/2023 - 2,000,000+ queries Cowboys - 9/10/2023 - 2,000,000+ queries Aaron Rodgers - 9/11/2023 - 5,000,000+ queries Eagles - 9/14/2023 - 1,000,000+ queries Cowboys - 9/17/2023 - 500,000+ queries Chiefs - 9/17/2023 - 500,000+ queries Nick Chubb Injury - 9/18/2023 - 2,000,000+ queries Steelers - 9/18/2023 - 1,000,000+ queries 49ers - 9/21/2023 - 1,000,000+ queries Miami Dolphins - 9/24/2023 - 1,000,000+ queries Raiders - 9/24/2023 - 500,000+ queries Bengals - 9/25/2023 - 500,000+ queries Packers - 9/28/2023 - 1,000,000+ queries Injuries to Nick Chubb and Aaron Rodgers were also search worthy. Segueing to the other type of football and also player injury, there was only one instance of Inter Miami that made the daily top 3 in September 2023. Inter Miami - 9/3/2023 - 500,000+ queries Lionel Messi suffered an injury and did not play another game last month; therefore, the interest has dwindled. Here’s The New iPhone (Same as the old iPhone) As typical, Apple announced their new iPhone in September. This year, it was the 15th. iPhone 15 - 9/12/2023 - 2,000,000+ queries Looking at last year’s announcement, the query volume was higher. iPhone 14 - 9/7/2022 - 5,000,000+ queries Should we infer anything from the drop in search interest? Maybe. The anecdotal reaction is that the new model isn’t much different from the previous model. Weather It’s Hurricane Season and we saw search queries tracking Lee and then a tropical storm that made landfall on the 21st. Hurricane Lee - 9/5/2023 - 200,000+ queries Hurricane Lee path - 9/6/2023 - 1,000,000+ queries Hurricane Lee path - 9/6/2023 - 200,000+ queries Tropical Storm - 9/21/2023 - 200,000+ queries As we wrap up the report, we continue to look up and gaze at the Harvest Moon. Full moon September 2023 - 9/26/2023 - 200,000+ queries Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights June 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for June 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Let’s Get Summer Going Summer’s here and the time is right for checking in on the top search trends for the previous month. That’s how the song goes, right? In June 2023, we had a few big news stories that captured the search audience’s attention. The OceanGate tragedy and Canadian Wildfires were multi-day top search queries last month. The Supreme Court has a few decisions that made the daily top 3. Sports-related queries were big as both the NBA and NHL had their finals but the fervor for the NBA was not as high as it was in May 2023. Lastly, we had a few holidays that Vacation Mode In June, our minds shift to summer vacations and time off. With that, there were three holidays that had top query volume as reported by Google’s Daily Trends. Juneteenth - 6/18/2023 - 5,000,000+ queries This query was attached to a Google Doodle and with that customized logo producing queries with the click of a button, it was one of the highest queried phrases of the month. Father’s Day occurs on the third Sunday of June. There was a query attached to a Google Doodle as well, but it wasn’t as popular. Happy fathers day - 6/16/2023 - 500,000+ queries Over the years, we have compared Mother’s Day to Father’s Day in Google Trends. The search interest in Father’s Day has been gaining since 2019. Looking at 2022, the two interest lines were closer than ever in the past 5 years so we thought that maybe in 2023 they would be even closer to each other. That was not the case as the interest level in Father’s Day returned to 2019 levels. The last June holiday to make our list is the first day of Summer or the Summer Solstice. Summer Solstice 2023 - 6/20/2023 - 500,000+ queries Cheers to all of you in the Northern Hemisphere! OceanGate Tragedy The news story that had the search audience’s attention was the Titan submersible implosion that happened on June 18th. Here’s a timeline of the queries that made the daily top 3 that we collected from June 19th to the 21st. Submarine missing - 6/19/2023 - 2,000,000+ queries OceanGate - 6/19/2023 - 200,000+ queries Titanic Sub missing - 6/19/2023 - 200,000+ queries OceanGate submarine - 6/20/2023 - 200,000+ queries Submarine missing - 6/21/2023 - 5,000,000+ queries The query volume spiked on the 21st as the search efforts intensified. Sadly, a debris field of the submersible was found on June 22nd. Wildfires In Canada The smoke from Canadian wildfires caused hazy skies and poor air quality in the Northeast, particularly New York City. This topic also drove queries over a period of several days. Canada wildfires - 6/5/2023 - 1,000,000+ queries Air quality - 6/6/2023 - 500,000+ queries Air Quality Index - 6/6/2023 - 500,000+ queries Air quality - 6/7/2023 - 1,000,000+ queries After the first week of June, the effects of the smoke dissipated for a while until the end of the month. Canadian wildfires - 6/27/2023 - 500,000+ queries This time, the air quality affected the U.S Midwest as Chicago reported poor air quality on the 27th. Political Topics June 2023 had a few queries related to the world of politics, both foreign and domestic. Trump indictment - 6/7/2023 - 1,000,000+ queries Russia - 6/23/2023 - 2,000,000+ queries Affirmative action - 6/29/2023 - 1,000,000+ queries Student loan forgiveness - 6/29/2023 - 500,000+ queries The former President was indicted on the mishandling of classified documents during the first week of the month. There was a reported rebellion against Russia on the 23rd, led by Yevgeny Prigozhin. On the 29th, the Supreme Court made decisions on two cases where race cannot be a factor in college admissions and it rejected the Biden Administration's Student Loan Relief Plan. The World Of Tech Apple announced its newest device on the 5th at its Worldwide Developers Conference, a mixed-reality headset. Apple Vision Pro - 6/5/2023 - 1,000,000+ queries It’s scheduled to be available in early 2024. The other query related to a tech company also happened on the 5th. LinkedIn - 6/5/2023 - 200,000+ queries LinkedIn announced many new features including the inclusion of ChatGPT in drafting posts and inquiring about jobs. Not All NBA In the May 2023 Trends report,queries related to the NBA took over the month. In June, we had a nice mix of sports-related keywords. The first set shows off this mixed bag. LIV Golf - 6/6/2023 - 500,000+ queries U.S. Open - 6/15/2023 - 200,000+ queries LIV Golf acquiring the PGA made headlines and drove searches. On the 15th, the annual U.S. Open Tennis tournament began. Moving on, Soccer is a topic growing in popularity and we saw a good number of phrases make the top 3 in June. FA Cup - 6/2/2023 - 500,000+ queries Messi - 6/7/2023 - 500,000+ queries Mexico vs USA - 6/14/2023 - 500,000+ queries USA vs Jamaica - 6/24/2023 - 200,000+ queries The FA Cup opened on the 2nd along with USA matches with Mexico and Jamaica driving searches. In the biggest news, Lionel Mess officially joined Major League Soccer, signing a contract with Inter Miami that will pay him between $50 million and $60 million annually. It’s not like the NBA didn’t get any attention last month. It’s just that it was not as dominant. There was interest in the Finals - here is the timeline for that championship. Heat vs Nuggets - 6/1/2023 - 1,000,000+ queries Miami Heat - 6/8/2023 - 200,000+ queries NBA - 6/9/2023 - 2,000,000+ queries Djokovic - 6/11/2023 - 200,000+ queries Denver Nuggets - 6/12/2023 - 2,000,000+ queries Once the Finals were over, thoughts turned to next year as trades were made and the draft was held. Kristaps Porzingis - 6/21/2023 - 200,000+ queries NBA Draft 2023 - 6/22/2023 - 1,000,000+ queries NBA Draft - 6/22/2023 - 500,000+ queries Chris Paul - 6/22/2023 - 500,000+ queries Bradley Beal - 6/17/2023 - 500,000+ queries Did your team get better? In hockey, the Stanley Cup found a new home. Florida Panthers - 6/3/2023 - 100,000+ queries Vegas Golden Knights - 6/13/2023 - 200,000+ queries Even though it’s not as popular as soccer, there is still a fanbase for the NHL. What We Were Watching The summer movie season has started. Here are the film names that caused people to use Google: Spider-Verse - 6/2/2023 - 200,000+ queries Transformers - 6/8/2023 - 200,000+ queries Elemental - 6/16/2023 - 100,000+ queries TV shows are popular. Here are the ones that made our list in June 2023: The Idol - 6/4/2023 - 200,000+ queries Tony Awards 2023 - 6/11/2023 - 200,000+ queries Black Mirror - 6/15/2023 - 200,000+ queries Secret Invasion - 6/21/2023 - 100,000+ queries BET Awards 2023 - 6/24/2023 - 200,000+ queries BET Awards 2023 - 6/25/2023 - 200,000+ queries Finally, a shout out to Madonna. We hope she’s on the road to recovery. Madonna - 6/28/2023 - 500,000+ queries Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

May 2023 Google Search Trends

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for May 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Flowers Are Blooming After reporting what seemed to be lackluster daily search volumes in the month of April, May 2023 queries were more in line with what we usually see. Looking across the data, the death of a music icon was the lone ten million plus queried phrase. Another artist, who’s name was related to a Google Doodle, made our list. We collected keyword for some TV series finales that were popular and a couple presidential candidate names. Sports-related keywords took up most of our list like they do most months except for one league that really owned us. In May 2023, the NBA was the most popular topic and we’re going to prove it to you with our timelines of certain teams and the draft. Let’s get into it. Simply The Best Nicknamed “Queen of Rock 'n' Roll", Tina Turner was the most searched topic last month according to Google’s Daily Trends Tina Turner - 5/24/2023 - 10,000,000+ queries She passed away on the 24th at her home in Switzerland after years of illness. Doodle Google updated their logo on May 5th to celebrate the life of Chinese American Photographer Corky Lee. Corky Lee - 5/4/2023 - 5,000,000+ queries With the logo linked to a result page, each click registered a query so it was recorded by Google Trends. May 5th 1988 was proclaimed to be “Corky Lee Day” by New York City Mayor David Dinkins to recognize his contributions and work. Movie Premieres And TV Finales May kicks off the Summer movie season and they are playing in a theater near you. Here are the most searched films last month. Guardians of the Galaxy 3 - 5/4/2023 - 500,000+ queries Spider-Man: Across The Spider-Verse - 5/31/2023 - 500,000+ queries Both of these movies had good opening weekends as predicted by Google search query volume. The month of May traditionally is the final month of TV seasons. This list has the top 3 TV shows that were searched for in the previous month: American Idol - 5/21/2023 - 500,000+ queries Succession - 5/28/2023 - 200,000+ queries Ted Lasso - 5/31/2023 - 200,000+ queries American Idol’s season 20 finale garnered over a half million queries on the 21st. The series finales of both Succession and Ted Lasso also drove people to search to learn more about them. Here’s a bonus for you - 81 year old Martha Stewart was featured As 2023 SI Swimsuit Cover Model. Martha Stewart Sports Illustrated - 5/15/2023 - 500,000+ queries According to Google’s Daily Trends, more people search for this topic than the finale of Succession. How about that? The Met Gala Yet Again At the end of April 2023, we reported on the query volume attached to this year’s Met Gala. It continued on to the first day of May. Met Gala 2023 - 5/1/2023 - 2,000,000+ queries Since the event actually happened on the 1st, all the queries that occurred in April were more research-related where queries that happened in May were related to the fashion seen on the red carpet. Chock Full O’ Holidays Four names of holidays made our list in May 2023. Here’s the timeline of those special days. Cinco de Mayo - 5/4/2023 - 1,000,000+ queries Happy Mother's Day - 5/12/2023 - 500,000+ queries Mother's Day - 5/14/2023 - 500,000+ queries Memorial Day - 5/28/2023 - 5,000,000+ queries With over a million queries, we conducted further research into Cinco de Mayo. The search interest for Cinco de Mayo was the largest it has been in the last five years. It flattened out in the pandemic years, but increased in 2023 to its highest level in this time frame. It is not the highest level of all time though. The peak interest for the holiday occurred in 2017. Republican Candidates From the people running for U.S. president in 2024, a couple of names made our list in May 2023. Trump - 5/9/2023 - 500,000+ queries Ron DeSantis - 5/23/2023 - 200,000+ queries On the 9th, Donald Trump was found liable for sexual abuse and defamation by a jury. The writer E. Jean Carroll was awarded $5 million in damages. On the 23rd, Ron DeSantis announced his presidential candidacy in a Twitter chat with Elon Musk that was noted as having technical difficulties. British Royalty A couple of members of the British Royal Family made Google’s Daily Trends top 3 in May. King Charles - 5/5/2023 - 1,000,000+ queries Prince Harry - 5/17/2023 - 200,000+ queries King Charles III had his coronation on May 6th and Prince Harry and his wife Meghan Markle were allegedly chased by paparazzi on the 17th. Look At The NBA Keywords We don’t think we can fully express how the NBA captured the minds of searchers in the month of May 2023 so we will just list out the phrases. Check out the Celtics list! Celtics - 5/1/2023 - 1,000,000+ queries Celtics - 5/3/2023 - 500,000+ queries Celtics - 5/7/2023 - 500,000+ queries Celtics - 5/11/2023 - 1,000,000+ queries Celtics - 5/14/2023 - 1,000,000+ queries Celtics - 5/17/2023 - 1,000,000+ queries Celtics - 5/19/2023 - 500,000+ queries Boston Celtics - 5/19/2023 - 200,000+ queries Celtics - 5/22/2023 - 500,000+ queries Celtics - 5/24/2023 - 500,000+ queries Celtics - 5/26/2023 - 500,000+ queries Celtics - 5/27/2023 - 2,000,000+ queries Celtics - 5/28/2023 - 2,000,000+ queries Celtics - 5/29/2023 - 2,000,000+ queries Oh, they had more but these included Miami Heat keywords. Heat vs Celtics - 5/25/2023 - 500,000+ queries Celtics vs Heat - 5/26/2023 - 500,000+ queries Heat vs Celtics - 5/27/2023 - 500,000+ queries The Heat had their solo keyword phrases as well. Miami Heat - 5/8/2023 - 200,000+ queries Miami Heat - 5/10/2023 - 200,000+ queries Miami Heat - 5/12/2023 - 500,000+ queries Miami Heat - 5/21/2023 - 200,000+ queries Miami Heat - 5/25/2023 - 500,000+ queries What about the Western Conference? Oh yeah, they were in our collection too. Lakers - 5/3/2023 - 500,000+ queries Lakers - 5/6/2023 - 1,000,000+ queries Lakers - 5/7/2023 - 500,000+ queries Lakers - 5/9/2023 - 1,000,000+ queries Lakers - 5/11/2023 - 1,000,000+ queries Lakers - 5/12/2023 - 1,000,000+ queries Lakers - 5/16/2023 - 1,000,000+ queries Lakers - 5/16/2023 - 1,000,000+ queries Lakers - 5/18/2023 - 1,000,000+ queries Lakers - 5/20/2023 - 1,000,000+ queries Lakers - 5/22/2023 - 1,000,000+ queries Lebron James - 5/21/2023 - 200,000+ queries LeBron James - 5/23/2023 - 200,000+ queries The Lakers were featured in phrases with other teams too. Lakers vs Warriors - 5/11/2023 - 500,000+ queries Lakers vs Nuggets - 5/18/2023 - 500,000+ queries Lakers vs Nuggets - 5/20/2023 - 500,000+ queries Lastly, last year’s champs had their list too. Warriors - 5/8/2023 - 500,000+ queries Warriors - 5/10/2023 - 500,000+ queries Golden State Warriors - 5/13/2023 - 200,000+ queries Besides the playoffs, the NBA had their lottery to set the picks of the draft too. Check out the popularity of this event. NBA Draft Lottery - 5/15/2023 - 200,000+ queries Victor Wembanyama - 5/15/2023 - 200,000+ queries NBA Draft Lottery - 5/16/2023 - 1,000,000+ queries First, there was pre-hype for the draft lottery with the assumed first overall pick (Victor Wembanyama). Then, there were queries on the night of the lottery itself. All in all, 41 of the 93 phrases we collected last month were about the NBA. We checked the all time queries related to the league and saw that this season was the most popular since Google Trends started reporting data. It’s clear that only the NFL is more popular in terms of search in the USA. Other Sports Besides basketball, there are other sports. There was one NHL phrase. That accounts for something, right? Kraken - 5/13/2023 - 200,000+ queries European football got more queries than the NHL, making the daily top 3 several times last month. Champions League - 5/8/2023 - 1,000,000+ queries Real Madrid - 5/17/2023 - 1,000,000+ queries Man United vs Chelsea - 5/25/2023 - 200,000+ queries Europa League - 5/30/2023 - 200,000+ queries Then, there was a grab bag of other sports including boxing, horse racing, golf, and car racing. Canelo vs Ryder - 5/5/2023 - 500,000+ queries Kentucky Derby 2023 - 5/5/2023 - 2,000,000+ queries PGA Championship - 5/18/2023 - 500,000+ queries Michael Block - 5/20/2023 - 200,000+ queries Indy 500 - 5/27/2023 - 500,000+ queries Sports are the topic to search, for sure. NVDA stock surge The American technology company NVIDIA made our list a couple times in May 2023. Nvidia stock - 5/24/2023 - 500,000+ queries Nvidia stock - 5/30/2023 - 100,000+ queries They had their Q1 earnings call on the 24th and reported revenue was up 19% from the previous quarter. Then, on the 30th, Nvidia's market cap reached $1 trillion for the first time. The company joins Apple, Amazon, Microsoft, and the company who helps us put this post together - Google. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights March 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for March 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Marching On March 2023 gave people a lot to celebrate. We had holidays supported by Google Doodles and an Oscar Award show that drove queries about other topics other than a slap. On the other hand, there were some things that happened that weren’t so great like banks collapsing. Gwyneth Paltrow took up some of our attention with her trial and we were mad for the NCAA basketball tournament. The AMP Agency team looked through all the collected phrases of the month to share them with our thoughts in this post. Celebrating Women This year, we saw International Women’s Day queries appear in Google’s Daily Trends for 3 straight days. International Women's Day - 3/6/2023 - 10,000,000+ queries International Women's Day - 3/7/2023 - 10,000,000+ queries Día Internacional de la Mujer - 3/8/2023 - 200,000+ queries Yes, the volume of queries was aided by a Google Doodle logo but we dug deeper. We wanted to see how this past day of celebration compared to past years. Clearly, there was a huge jump in search interest in 2023: When we look back on the interest over time back to 2019, the chart shows us that a step change has happened in 2023. So much so, that the Spanish version of the query garnered over 200K queries on the day of the celebration. Pay attention to this topic moving forward. Other Days of Celebration The subject of another holiday had Google changing their logo into a Doodle. Every click on the logo was registered as a query and the Daily Trends reported more than ten million queries. St. Patrick's Day - 3/16/2023 - 10,000,000+ queries Although the holiday occurs on the 17th, it appears Google Doodle queries get reported mostly on the day prior. Our team has reported on this phenomenon before. There seems to be an alignment with a timezone closer to the International Date Line rather than the Pacific Time Zone. No matter, the query volume can be used as directional. Erin Go Bragh! Other days worth that generated search queries in March 2023 were as follows: Daylight Savings - 3/11/2023 - 2,000,000+ queries First day of spring 2023 - 3/18/2023 - 1,000,000+ queries First day of spring - 3/19/2023 - 500,000+ queries Ramadan - 3/20/2023 - 200,000+ queries People grumpy about losing an hour of sleep probably were using Google to learn when the clocks were springing forward and why we keep doing this thing. The first day of Spring was a momentous occasion and its interest spanned across two days. Lastly, a query related to the start of the holy month of Ramadan made the daily top 3 on the 20th. It officially began in the evening on Wednesday, March 22, 2023 Thankfully, No Slaps The Academy of Motion Picture Arts and Sciences award show was back on March 12th and 4 keyword phrases were reported in Google’s Daily Trends as having some of the highest search volume of the day. Everything Everywhere All at Once - 3/10/2023 - 2,000,000+ queries Everything Everywhere All at Once - 3/12/2023 - 10,000,000+ queries Jamie Lee Curtis Oscar - 3/12/2023 - 1,000,000+ queries Ke Huy Quan - 3/12/2023 - 1,000,000+ queries A few of the top award getters also got the top keyword query volumes: Best Picture, Best Actress, and Best Supporting Actor. Other Entertainment A few TV series were popular with the search audience last month. Attack on Titan season 4 part 3 - 3/2/2023 - 200,000+ queries Daisy Jones and the Six - 3/3/2023 - 200,000+ queries Succession - 3/26/2023 - 200,000+ queries The very specific episode of Attack on Titan drew search interest as it is the first half of the last final installment of the series. Netflix released Daisy Jones and the Six, starring Elvis Presley’s granddaughter, on March 3rd and the first episode of last season of Succession aired on the 26th. For films that were released in March 2023, only a couple were interesting enough to make the daily top 3 of search queries in Google. Scream 6 - 3/10/2023 - 500,000+ queries John Wick 4 - 3/23/2023 - 500,000+ queries With a half million queries on each of their release dates, both Scream 6 and John Wick 4 did well on their opening weekends, topping the box office. Court Trials and an Indictment In March 2023, there were a few high profile court appearances that prompted people to search in Google. Murdaugh trial - 3/2/2023 - 2,000,000+ queries The trial of the South Carolina lawyer Alex Murdaugh for the murder of his wife came to an end on the 2nd. Gwyneth Paltrow ski collision - 3/21/2023 - 200,000+ queries Gwyneth Paltrow - 3/24/2023 - 200,000+ queries Gwyneth Paltrow verdict - 3/30/2023 - 200,000+ queries Gwyneth Paltrow was in a Park City, Utah courtroom in a case where she was sued over a 2016 ski collision. Interest spanned over three days. Trump - 3/18/2023 - 1,000,000+ queries Trump indictment - 3/30/2023 - 2,000,000+ queries Lastly, the former president Donald Trump announced on social media that he expected to be arrested.. On the 30th, he was indicted by the Manhattan grand jury.. This TikTok Trend In other news, this phrase caught our eye. We didn’t know what it was about since sometimes moon-related queries do make the Daily Top 3. Moon phase - 3/5/2023 - 200,000+ queries This keyword wasn’t driven by the orb in the sky but rather a TikTok trend where you can see if you are compatible with someone based on the moon phase when you were born. Seems like a stretch to us, but we saw a lot of TikToks about it on that Sunday. Financial Troubles Banks are failing and rates are rising. Silicon Valley Bank - 3/9/2023 - 2,000,000+ queries Credit Suisse - 3/14/2023 - 500,000+ queries Credit Suisse - 3/15/2023 - 500,000+ queries Fed rate hike - 3/22/2023 - 200,000+ queries This timeline shows that the populace continues to be seeking information about the stability of our finances. Dangerous Weather In other not-so-uplifting news, strong storms brought tornados to different parts of the country. Tornado Los Angeles - 3/22/2023 - 200,000+ queries Rolling Fork MS - 3/24/2023 - 1,000,000+ queries Tornado - 3/31/2023 - 500,000+ queries Weather-related keywords can be used by people seeking to prepare in the moment or to learn more about the aftermath of the storms. The Madness of March College basketball’s championship tournament is a March tradition. Check out the timeline from this year. NCAA Tournament - 3/15/2023 - 1,000,000+ queries March Madness - 3/16/2023 - 1,000,000+ queries NCAA Tournament - 3/16/2023 - 1,000,000+ queries Duke basketball - 3/17/2023 - 500,000+ queries Gonzaga - 3/23/2023 - 500,000+ queries Florida Atlantic University - 3/23/2023 - 200,000+ queries Creighton basketball - 3/25/2023 - 200,000+ queries Final Four - 3/31/2023 - 2,000,000+ queries Like we have seen in previous years, there will be more college basketball queries in April too. Baseball Is Back Another tournament happened at the global level in March. Baseball teams representing different countries around the world competed in the World Baseball Classic. World Baseball Classic - 3/11/2023 - 500,000+ queries Mexico vs Japan - 3/19/2023 - 500,000+ queries USA vs Japan - 3/20/2023 - 1,000,000+ queries Mexico vs Japan Baseball - 3/20/2023 - 200,000+ queries MLB - 3/30/2023 - 500,000+ queries The tournament led right into Major League Baseball’s opening day on the 30th. The Off-Season NFL players signing with new teams (maybe?) drove name-based keyword queries. Lamar Jackson - 3/3/2023 - 200,000+ queries Derek Carr - 3/6/2023 - 200,000+ queries D.J. Moore - 3/10/2023 - 1,000,000+ queries Jalen Ramsey - 3/11/2023 - 500,000+ queries Aaron Rodgers - 3/13/2023 - 1,000,000+ queries Jimmy Garoppolo - 3/13/2023 - 500,000+ queries Lamar Jackson - 3/27/2023 - 200,000+ queries The AMP team loves the symmetry of Lamar Jackson bookending this timeline. NBA Keywords Going back to a league that is still in season, The NBA had a few keywords related to teams and players that made the daily top 3. Suns - 3/1/2023 - 500,000+ queries Ja Morant - 3/4/2023 - 1,000,000+ queries Knicks - 3/5/2023 - 200,000+ queries Kevin Durant - 3/9/2023 - 200,000+ queries Warriors - 3/26/2023 - 200,000+ queries Lebron James - 3/26/2023 - 200,000+ queries Warriors - 3/28/2023 - 100,000+ queries Next month, when the playoffs start, we will see more NBA keywords in our report. Soccer Matches Month in and month out, search query data reveals how big its audience is in the States. Real Madrid vs Barcelona - 3/1/2023 - 1,000,000+ queries Man United vs Man City - 3/1/2023 - 200,000+ queries Liverpool vs Man United - 3/4/2023 - 1,000,000+ queries Champions League - 3/7/2023 - 1,000,000+ queries Bayern vs PSG - 3/7/2023 - 1,000,000+ queries Man United vs Real Betis - 3/9/2023 - 200,000+ queries Real Madrid vs Liverpool - 3/14/2023 - 1,000,000+ queries Man City vs RB Leipzig - 3/14/2023 - 1,000,000+ queries We’d like to say that this past World Cup is a big reason that the search volume is still strong but these types of phrases have been in our reports for a long time now. The UFC is Also Popular When there is an Ultimate Fighting Championship event, it makes the daily top 3. UFC - 3/4/2023 - 2,000,000+ queries UFC - 3/17/2023 - 1,000,000+ queries Strong prediction. - we will see a UFC keyword in our April report., probably on April 10th. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Consent and Advanced PII in the Context of Conversations with an AI

Consent and Advanced PII in the Context of Conversations with an AI Over 100 million users have signed up to use ChatGPT since OpenAI’s generative AI product launched in November 2022.1 ChatGPT users have prompted the advanced LLM (large language model) with fun and innocuous inquiries, like coming up with the perfect chocolate chip cookie recipe. Or using its generative capabilities to create playable table-top role-playing game scenarios. The possibilities seem endless. Many in the digital world recognize generative AI’s potential and contemplate how they can integrate it into their business; however, there’s a catch. The personal data inputted into AI chatbots can be compromised, creating privacy and consent risks. These engines introduce an added layer of complexity to your technology stack, which can impact your business and your user’s experiences. The first concern is managing consent. When you input a chat prompt and receive an output, you’re feeding information into a collective algorithm.2 According to the makers of ChatGPT, they do not recommend divulging personal, confidential information or secrets.3 Not everyone will read the full terms of service and data privacy statements when interacting with AI chat, potentially forfeiting their confidential information to the collective model. The current implementation also does not overly warn users of the potential risks or provide clear instructions to avoid these risks. As people push the limits of the tech, there may be output prompts that deviate from the topic of focus, are factually untrue, or inappropriate for minors. There’s also the question of consent to communication preferences—as there seems to be few in current iterations of AI chatbots, especially when it comes to topics and subject matter. In traditional marketing channels, users can typically choose which channels they receive communications (SMS, email, etc.), the topics, and the frequency. GDPR, the regulation which protects data and privacy in the EU, dictates several stipulations to define marketing consent, to which current generative AI does not readily adhere. The framework states that marketing consent includes, but is not limited to: Consent must be clear and easily understood Consent must be given freely with no deception or coercion Consent is a one-time, non-editable event for a specific item or action Consent cannot be posed in an overarching manner (i.e, “I consent to everything”) Consent must be a positive/affirmative action executed by the user Microsoft Bing released an AI chatbot that turned conversations into odd, alarming territories. A New York Times reporter released a transcript of his conversation with the chatbot wherein it claimed that he was not happy in his marriage and that the chatbot loved him.4 Snapchat introduced “My AI” in late February, which uses a modified version of OpenAI’s GPT technology for its Snapchat+ subscribers. The chatbot for Snapchat does possess some limitations—it won’t engage with topics concerning politics, violence, swearing, and academic essay writing (given the typical Snapchat demographic).5 Another issue that will come from implementing these new technologies is the question of monetization and topic promotion. If a user feeds personal identifiable information (PII) or protected health information (PHI) into its algorithm, AI chatbots can absorb that information. Some may argue it will be the user’s responsibility, but it isn’t as cut-and-dry. For example, a lawyer might input some information to generate contract language, unwittingly adding that personal information into the collective.6 As AI technology advances, there will be discussions on how PII is handled or monetized by third-party groups. For instance, would it be ethical for a generalized chatbot to promote a skincare product if prompted to describe an ideal nighttime skincare routine? Understanding new technologies and their implementation, like the ChatGPT large language model, is how AMPXD stays at the top of our field. We analyze new technology and determine how you can integrate it into your existing platforms. As experts in data privacy regulations (GDPR, HIPPA, CAN-SPAM, COPPA, CCPA), you can feel confident about implementing generative AI into your technology stack in ways that don’t unknowingly compromise customer PII or PHI. GDS brings together the sharpest minds in the industry to solve tomorrow’s marketing technology challenges. AMP XD has over 25 years of experience and a culture of accountability. We’re excited to be part of the conversation and find a solution to transform your business through generative AI capabilities. 1Engadget, “How AI will change the way we search, for better or worse.” https://www.engadget.com/how-ai-will-change-the-way-we-search-for-better-or-worse-200021092.html 2Forbes, “Generative AI ChatGPT Can Disturbingly Gobble Up Your Private And Confidential Data, Forewarns AI Ethics And AI Law.” https://www.forbes.com/sites/lanceeliot/2023/01/27/generative-ai-chatgpt-can-disturbingly-gobble-up-your-private-and-confidential-data-forewarns-ai-ethics-and-ai-law/?sh=71790ff97fdb 3OpenAI, ChatGPT FAQ. https://help.openai.com/en/articles/6783457-chatgpt-general-faq 4Engadget, “Microsoft limits Bing conversations to prevent disturbing chatbot responses.” https://www.engadget.com/microsoft-limits-bing-conversations-to-prevent-disturbing-chatbot-responses-154142211.html 5ZDNet, “ChatGPT is coming to Snapchat. Just don't tell it your secrets.” https://www.zdnet.com/article/chatgpt-is-coming-to-snapchat-just-dont-tell-it-your-secrets/ 6Forbes, “Generative AI ChatGPT Can Disturbingly Gobble Up Your Private And Confidential Data, Forewarns AI Ethics And AI Law.” https://www.forbes.com/sites/lanceeliot/2023/01/27/generative-ai-chatgpt-can-disturbingly-gobble-up-your-private-and-confidential-data-forewarns-ai-ethics-and-ai-law/?sh=71790ff97fdb

  • 6 min read
  • March 7, 2023

Google Trends Search Insights January 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Start of a New Year 2023 began with many of the same topics being searched as we had in 2022. If you don’t know already, the NFL is very popular. It was the most queried subject of the month, and more so this January because of a medical emergency of one of the players. We had a few weather events and tech company layoffs last month. We still can tell what the most popular TV shows and movies are by the volume of search queries. Lastly and sadly, police violence is still a reality and driving search queries. Here’s our analysis of the top trending keywords from January 2023. Two Holidays There were 4 keyword phrases that made the 10 million plus club last month. Two of them were related to holidays: Dr. Martin Luther King Jr Day - 1/15/2023 - 10,000,000+ queries Lunar New Year - 1/21/2023 - 10,000,000+ queries Both of these holidays were celebrated with Google Doodles. Here’s the updated logo for MLK day 2023: The other two queries were related to the NFL and will be examined later in this post. Tyre Nichols On January 26th, the Grand Jury of the State of Tennessee indicted the five Memphis Police officers who are accused of charges related to the beating and death of Tyre Nichols. Tyre Nichols - 1/26/2023 - 2,000,000+ queries Memphis police - 1/26/2023 - 500,000+ queries Tyre Nichols body cam - 1/26/2023 - 200,000+ queries Tyre Nichols - 1/27/2023 - 5,000,000+ queries The video footage from the traffic stop drew a lot of interest from people searching on Google. Queries for this topic spanned across two days last month. Films and Shows The data tells us the most interesting movies and TV shows of January 2023 are as follows: M3GAN - 1/5/2023 - 200,000+ queries The Pale Blue Eye - 1/6/2023 - 200,000+ queries The Last of Us HBO - 1/15/2023 - 1,000,000+ queries That '90s Show - 1/19/2023 - 500,000+ queries The film M3GAN had its wide theatrical release and The Pale Blue Eye was made available for streaming on Netflix on the 6th. The HBOMax show The Last of US had its debut on the 15th and That ‘90s Show premiered on the 19th. Movie Awards After a hiatus, the Golden Globes were back this year and people were interested enough to query Google to learn more. Golden Globes 2023 - 1/10/2023 - 2,000,000+ queries Everything Everywhere All at Once - 1/10/2023 - 500,000+ queries A few of the actors (Michelle Yeoh, Ke Huy Quan) in the film Everything Everywhere All at Once won awards at the ceremony. Movie award season continued with the announcement of the Oscar nominations on the 23rd. Oscar Nominations 2023 - 1/23/2023 - 2,000,000+ queries Check back for our March 2023 report where we will analyze the queries related to that award show. Hopefully, it won’t involve any slapping. Tech Layoffs As we saw towards the end of last year, big tech companies had layoffs in January 2023, which led to search queries of company names. Salesforce - 1/4/2023 - 200,000+ queries Spotify - 1/9/2023 - 500,000+ queries We hope there won’t be more topics related to layoffs in the coming year. Weather Near the beginning of the month, wild weather drove people to query these keywords to learn more. Bomb cyclone - 1/3/2023 - 200,000+ queries California storm - 1/4/2023 - 200,000+ queries In other natural occurrence news, the appearance of a comet also piqued the interest of Google Searchers. Green Comet - 1/31/2023 - 500,000+ queries We hope you were able to see it. Comet C/2022 E3 (ZTF) isn’t due back for thousands of years. The Most Popular Sport in the USA Far and away, the US search audience queries about the National Football League more than any other professional sports organization. Last month, 30 of the 93 phrases we collected were related to the NFL. In this section, we present only the keywords that were queried over 1 million times in a day - starting with the ones that were queried over 10 million times. Damar Hamlin - 1/2/2023 - 10,000,000+ queries Bengals vs Chiefs - 1/28/2023 - 10,000,000+ queries Damar Hamlin’s on-field medical emergency was a topic that went beyond sports and drove a large number of queries. The keyword phrase related to the AFC championship game was the other topic that drove the highest reported query volume from Google Trends. We guess people were not as interested in the NFC championship game. Here’s the rest of the NFL-related keywords: NFL - 1/7/2023 - 5,000,000+ queries Chiefs - 1/7/2023 - 1,000,000+ queries Jacksonville Jaguars - 1/7/2023 - 1,000,000+ queries Seahawks - 1/8/2023 - 1,000,000+ queries 49ers - 1/13/2023 - 2,000,000+ queries Chargers - 1/14/2023 - 5,000,000+ queries Giants - 1/15/2023 - 2,000,000+ queries Kansas City Chiefs - 1/20/2023 - 2,000,000+ queries Giants vs Eagles - 1/20/2023 - 1,000,000+ queries Cowboys - 1/21/2023 - 5,000,000+ queries Cowboys vs 49ers - 1/21/2023 - 2,000,000+ queries 49ers vs Eagles - 1/27/2023 - 1,000,000+ queries Chiefs vs Bengals - 1/28/2023 - 2,000,000+ queries 49ers vs Eagles - 1/28/2023 - 2,000,000+ queries Next month, we will have the recap on the Superbowl queries. We wonder if people will be interested in when the game starts. It’s Not The World Cup The other football known as soccer here in the States is still popular. Check out these 5 queries related to matches held in January 2023. Chelsea vs Man City - 1/5/2023 - 500,000+ queries Man United vs Man City - 1/13/2023 - 500,000+ queries Real Madrid vs Barcelona - 1/14/2023 - 1,000,000+ queries PSG vs Al Nassr - 1/18/2023 - 2,000,000+ queries Man City vs Tottenham - 1/19/2023 - 500,000+ queries It’s not at the level of the World Cup but still enough volume to make the daily top 3. NBA We saw a good number of queries related to the NBA. Donovan Mitchell - 1/2/2023 - 500,000+ queries Lakers - 1/12/2023 - 500,000+ queries Celtics - 1/12/2023 - 100,000+ queries Celtics - 1/24/2023 - 100,000+ queries Knicks - 1/24/2023 - 100,000+ queries Lakers - 1/25/2023 - 200,000+ queries Warriors - 1/25/2023 - 200,000+ queries Donovan Mitchell scored 71 points on the 2nd. The other queries were related to teams playing on that day. Did your favorite team make the list? Wrestling Some may argue the validity of the sport, but Professional Wrestling made the daily top 3 twice last month. Jay Briscoe - 1/17/2023 - 500,000+ queries Royal Rumble 2023 - 1/27/2023 - 500,000+ queries Jay Briscoe was a Ring of Honor wrestler who passed away on the 17th. The other keyword phrase was related to their annual Royal Rumble event. Although the number of phrases related to Wrestling are small, they do pick up when there are big events or news stories related to this form of entertainment. Looking Towards February The last phrase on our list was a forward-looking keyword. Black History Month - 1/30/2023 - 200,000+ queries As we look back at the first month of the year, it’s good to know that there is more to come in the near future. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

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