Our Marketing Blog

Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

AMP Agency Mentioned In AdExchanger Article

A buzzing topic in the world of data security and protection is the upcoming Google Chrome changes. That’s right, we will soon be living in a cookieless world. Technology solutions in the current landscape are optimizing their efforts much before the implementation as they’d like to get well-acquinated with what the future of advertising may look like.   “We want to be early adopters and hand-raisers as a part of these cookieless and new ID solutions,” said Meghan Galligan, Stop & Shop’s director of digital marketing. (Source: AdExchanger) AMP Agency partnered with Stop & Shop and Dstillery to learn more about how to navigate through an ever-changing cookieless landscape.   Read the news here.

5 Ways To Implement Nostalgic Marketing

If you’ve ever watched an ad or TV show and felt fond memories of simpler times rushing back to you, then you’re familiar with nostalgia. Connecting with a brand’s positive concepts or ideas from the past is referred to as nostalgic marketing. The goal is to create campaigns that trigger fond memories of comfort and security causing consumers to have positive associates with the brand. The emotions that viewers experience with specific brands serve as an escape from reality. While the concept is not new, it’s become more popular in recent times and is used by companies of all sizes across all industries, from Coca-Cola to the Walt Disney Company and that’s because it works.  There are plenty of brands that have created notable “throwback” campaigns over the past few years targeted at millennials, GenX, and GenZ. From reboots of beloved television shows, limited runs of signature throwback packaging, or collaborations of new and #TBT music remixes, these all successfully promote sentimentality. If Stranger Things doesn’t scream “the ‘80s”, then I don’t know what does. The Netflix original series lays the nostalgia factor on thick, complete with Eleven’s vibrant and geometrically fabricated outfits to Steve Harrington and Billy Hargrove’s hairstyles. The creators of the show have perfected the balance of fond memories and futuristic innovation to keep viewers hooked with the heartwarming storyline and CGI that brings the Demogorgons to life from the popular game Dungeons and Dragons (D&D). Fast-forwarding to the ’90s, the hit HBO Max show, Euphoria, has brought back glitter and Barbie’s baby blue eyeshadow.  In season two, the cast adorned their lids with bold flicks of blue leading fans to take to Instagram and TikTok to show their best takes on the show’s top makeup moments, according to Instyle. With Y2K taking over, vibrant colors are back and brighter than ever.  Nostalgic marketing is an effective way to inspire brand affinity and encourage consumers to romanticize memories of the past. Here are 5 ways to implement nostalgic marketing: 1. Tune into Social Media: With the resurgence of the Y2K aesthetic powered by social media creators and influencers, gaucho pants and platform sandals have found their way back to our timelines and into our hearts. Social media is a melting pot of nostalgia where you can reminisce and feel connected to a larger community of people with shared interests. Social platforms are full of conversations and content about what consumers miss from the past, the memories that bring them back to their childhood, and what brands left a mark along the way. Scrolling on TikTok or Instagram allows consumers to find out what’s trending from the past. It is important to keep your ear to the ground regarding trends to know what to do when injecting nostalgia into a future campaign. Think about a brand and how it could’ve improved from back then to now. 2. Focus on the audience:  The best nostalgia marketing effort resonates with multiple audiences. Brands need to understand their audience and keep in mind that the generation that first experienced the product or service will immediately be drawn to the campaign because of the nostalgia factor. In the beauty realm, Colourpop has been nailing this with their recent throwback collabs with Lizzie McGuire, and Malibu Barbie. As history repeats itself, nostalgia is now and TikTok is where Gen Z sets trends for what’s in and what will fly off the shelves.  3. Supply and demand: Consumer preferences and shopping trends are always changing, which is why brands frequently discontinue and launch products. With social listening, brands can take into account the backlash they are receiving for taking away beloved products. If the conversation is large enough, the brand might consider bringing the product back to the customers' delight.  4. Pull on those heartstrings: What story can be told? Is there a fan of the brand who has been following the company’s moves for a while? Make the brand feel human and embrace the 5 senses that dig deep into the brain’s memories. Recently, the Harry Potter crew had a reunion (Harry Potter 20th Anniversary: Return to Hogwarts) on HBO Max. The special took place at Warner Bros. Studio which is home to the beloved sets of the Harry Potter movies. As many people streamed the reunion, a flood of emotions filled the cast and viewers when reliving the films. 5. Don’t rush it: You are working with human emotions so your approach must be strategic and full of effort. A quick turnaround campaign will feel rushed and a money-grabbing stunt. Make your audience want more while also feeling satisfied with what you have given them.   Keep listening to your customers to figure out what makes your audience nostalgic. Allow your brand to bring comfort to many during these unpredictable times by connecting and embracing the familiar.  Best-in-class brands listen to the voice of the customer to make strategic decisions to ensure their campaigns create warm feelings for their customers while also shedding a positive light on the brand. Time to shake up your Magic Eight Ball and bring memories to fruition!

Guide to Understanding Web 3.0: NFTs in the Metaverse

Understanding Web 3.0: Your Guide to NFTs and Guide to the Metaverse What is an NFT? A non-fungible token (NFT) is a unique digital asset. NFTs are not interchangeable, and each one is unique. NFTs can be used to represent items such as digital art, collectibles, and in-game items. What is the metaverse? The metaverse is a term used to describe the virtual world in which people can interact with each other and with digital objects in a realistic way. the metaverse is a natural extension of web 3.0, which is the next stage of the internet. Web 3.0 is often described as a more user-friendly and interactive internet, where users can easily connect and share information. What is Web 3.0? In the vein of Web 2.0, Web 3.0 refers to the next generation of the internet. It is expected to be more interactive, intelligent, and user-friendly than Web 2.0. Some of the technologies that are often associated with Web 3.0 include artificial intelligence, virtual reality, and blockchain. How are NFTs used in the Metaverse? Since Web 3.0 is still in its infancy the relationship between the metaverse and NFTs is still be explored and in many ways, created. NFTs could be used to create and represent virtual assets in the metaverse, or they could be used to create unique, one-of-a-kind experiences that can be shared and experienced by people in the metaverse. A major difference between early metaverses and the web 3.0 metaverse will be the widespread presence of virtual currencies, digital tokens, and NFTs. How to create an NFT? There are a few different ways to create an NFT, but the easiest way is to use a service like Decentraland. These platforms allow you to create and manage your own digital assets, and they also provide a marketplace where you can buy and sell NFTs. The general steps that go into the creation of an NFT will differ as platforms evolve but usually: The artist creates a digital or physical piece of art The artist submits the artwork to a minting service or platform. The minting service or platform verifies the authenticity of the artwork. The minting service or platform mints the artwork into an NFT. The NFT is stored on a blockchain and can be bought, sold, or traded like any other cryptocurrency. How to buy NFTs? NFTs can be bought in a variety of ways, including online marketplaces, online auctions, and directly from the creators themselves. Some of the most popular NFT marketplaces include OpenSea, Rarible, and SuperRare. To buy an NFT, you will need to create an account on one of these marketplaces and deposit cryptocurrency into your account or contact a creator directly to exchange crypto wallet addresses. How to sell an NFT? The process to sell and NFT is similar to the buying process. Generally the most common way to sell an NFT is through an online marketplace. There are a number of online platforms that allow you to list and sell your NFTs, and the most popular ones include OpenSea, Rarible, and SuperRare. When listing your NFT for sale, you will need to set a price and provide a description. It is also a good idea to include a link to the digital file so potential buyers can preview it.   Best NFT marketplace? While there are many to choose from, as of 2022 OpenSea is the largest and most popular NFT marketplace with over 2 million users. It has a wide range of NFTs available for sale, including art, collectibles, and gaming items. OpenSea also has a built-in wallet so you can store your NFTs in one place. How to buy land in the metaverse? The best way to buy land in the metaverse will vary depending on the specific virtual world you are interested in. However, generally when buying metaverse land you should do your research and make sure you understand the virtual world you are interested in and the process for buying property within that world. Also remember never to spend more than you can afford on metaverse land. Should you invest in the metaverse? Some people believe that the metaverse will be a powerful and influential force in the future, while others believe that it is nothing more than a fad. Ultimately, it is up to the individual to decide whether or not to invest in the metaverse. However, it is worth remembering that there is singular metaverse, so while the concept may gain more widespread adoption your favorite metaverse could fail and stop existing. How to make money with NFT? There are a few ways to make money with NFTs. The most common is to create and sell them. You can also earn royalties from selling NFTs, or from having your NFTs used in games or other applications. Finally, you can earn interest on your NFTs by holding them in a wallet that supports NFTs.

Google Trends Search Insights March 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for March 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Will Smith Broke Google Trends Well, let’s not bury the lead. The biggest story from our collected data stems from The Slap Heard ‘Round The World. There was a huge spike in search volume related to the slapper, Will Smith on the night of the Oscars.. Because of the large number of searches, it made the reporting of Google Trends’ daily trends a little funky.  We’ll examine those queries in their own section below, but the rest of the month did have some other interesting search topics. There were other topics related to the world of entertainment outside of the Oscars. We’ll examine what movies and TV shows people were hoping to see. March Madness took up a lot of real estate in Google Trends’ report so we’ll take you through those queries, and we think we know why weather-related keywords are getting more queries lately. Without further ado, here are our insights into Google Trends for March 2022.   The Other Top Quered Phrases For March 2022 Beyond Will Smith, there were two other  topics that drove over 10 million queries in a day. Those topics were attached to Google Doodles, which become queries when someone simply clicks on the altered Google logo. Winter Paralympics - 3/3/2022 - 10,000,000+ queries Rosa Bonheur - 3/15/2022 - 10,000,000+ queries The Winter Paralympics were held between March 4th and 13th and interest in the games was supported by Google Doodle.  The French painter Rosa Bonheur was celebrated on what would have been her 200th birthday.    Holiday Searching - March 2022 Style This year, March was full of holidays.  Let’s take a look at the list. Ash Wednesday - 3/1/2022 - 1,000,000+ queries Mardi Gras 2022 - 3/1/2022 - 1,000,000+ queries International Womens Day - 3/7/2022 - 2,000,000+ queries Pi - 3/14/2022 - 1,000,000+ queries St. Patrick's Day 2022 - 3/16/2022 - 1,000,000+ queries April Fools pranks - 3/31/2022 - 1,000,000+ queries The start of Lent kicked off March and people interested in both Mardi Gras and Ash Wednesday took to Google to learn more about those holidays. One of the members of our AMP SEO team went to New Orleans to see the celebrations first hand and lived to tell the tale!   The highest queried holiday in this list was International Women’s Day, which occurs every March 8th.  This holiday has picked up in search interest over the last 5 years.  It looks like there was a lull in 2020 (gee, I wonder what else was happening around March 8th that year?) but has rebounded nicely to where the interest was in 2018.  An unofficial holiday that is celebrated on March 14th is Pi Day.  Since Pi the mathematical constant of the ratio of a circle's circumference to its diameter is 3.14 (rounded up), it corresponds with the month number and day of March 14th.  Let’s see the five year trends of Pi Day. The search interest peak for this holiday happened in 2018. During the pandemic, the interest took a big blow but it appears to be back on the rise. Holidays present a big opportunity for marketers.  How can you use these upward trending holidays in your plans for 2023?   Since these two queries were aligned with the passage of time, we’re discussing here in the Holiday section. Google searchers also wanted to know more about Daylight Savings time for two different reasons.  Daylight savings 2022 - 3/11/2022 - 2,000,000+ queries Daylight savings time - 3/15/2022 - 2,000,000+ queries The first reason was to figure out when to change the clocks.  The second reason was to find out more about Congress trying to keep Daylight Savings in place for good.  We’d like the time to stay in one place but it probably should be Standard time (sorry).   Entertainment That Wasn’t The Oscars Ceremony Here is the list of all the TV shows, films, and trailers that were released in March 2022 that made the Google Trends daily top 3: The Dropout - 3/3/2022 - 500,000+ queries Pieces of Her - 3/4/2022 - 200,000+ queries ACM Awards 2022 - 3/6/2022 - 500,000+ queries Turning Red - 3/11/2022 - 1,000,000+ queries Deep Water - 3/18/2022 - 500,000+ queries Where the Crawdads Sing - 3/22/2022 - 200,000+ queries Bridgerton - 3/25/2022 - 1,000,000+ queries Moon Knight - 3/29/2022 - 1,000,000+ queries Morbius - 3/31/2022 - 1,000,000+ queries The Dropout, Pieces of Her, Bridgerton, and Moon Knight are all shows that you can stream and the spike in search interest corresponds with their release date.  Turning Red, Deep Water, and Morbius are all films that were released last month.  Where the Crawdads Sing is a film that is adapted from a novel and its trailer dropped on the 22nd. It will be shown exclusively in theaters in July.  Lastly, the American Country Music awards were held on the 7th and, for the first time, were not on network television. The show was streamed on Amazon to mixed reviews. Queries related to this award show were probably related to understanding where one could watch them.   The Effect Of Extremely High Query Volume There are some events that occur that drive people to search.  The last one we saw was the November 2020 Presidential Election. Looking back at those insights, the queries were stretched out over many days.  The immediate reaction of Will Smith slap on The Oscars caused a big spike in queries during a short amount of time.  Here’s our recording of the queries: Will Smith - 3/27/2022 - 10,000,000+ queries Will Smith Oscars - 3/27/2022 - 10,000,000+ queries Will Smith - 3/27/2022 - 10,000,000+ queries Here’s a screenshot from Google Trends’ Daily Search Trends page:    It’s not often you see the same query in the first and third position. The volume of searches were too much for the reporting module to take.   We noted in the February report that the Oscars had a down year in 2021 in terms of search interest and we would be monitoring the trend in March. Any guesses if the trend is up or down this year?  Here’s the chart: This chart is of the Academy Awards topic over the last five years.  It’s hard to decipher if the search interest would have been as high as it's shown here without the slap but it’s clear that it is much higher than it’s been since 2018.   News Queries As the Russian Invasion of Ukraine continues, so do queries related to it persist in Google Trends. Ukraine nuclear power plant - 3/2/2022 - 200,000+ queries Ukraine nuclear power plant - 3/3/2022 - 500,000+ queries Oil Prices - 3/7/2022 - 100,000+ queries Unlike February 2022, there were only these three queries that made Google’s daily top 3.   March Madness Throughout The Month The most persistent topic during March 2022 was the NCAA basketball tournament.  Take a look at how people searched for their teams, the matchups, and the tourney itself over the month. Duke basketball - 3/5/2022 - 1,000,000+ queries Michigan basketball - 3/9/2022 - 500,000+ queries NCAA bracket - 3/13/2022 - 2,000,000+ queries NCAA Tournament - 3/16/2022 - 1,000,000+ queries March Madness - 3/17/2022 - 2,000,000+ queries NCAA Tournament - 3/17/2022 - 1,000,000+ queries Baylor basketball - 3/19/2022 - 1,000,000+ queries Gonzaga - 3/19/2022 - 1,000,000+ queries Michigan basketball - 3/19/2022 - 500,000+ queries Duke basketball - 3/20/2022 - 500,000+ queries Duke Basketball - 3/24/2022 - 1,000,000+ queries Texas Tech basketball - 3/24/2022 - 500,000+ queries NCAA basketball - 3/25/2022 - 2,000,000+ queries Duke Basketball - 3/26/2022 - 2,000,000+ queries Kansas basketball - 3/26/2022 - 500,000+ queries Duke vs Arkansas - 3/26/2022 - 200,000+ queries UConn women's basketball - 3/28/2022 - 200,000+ queries Clearly, there are a few Duke fans out there.   Players Making Moves In The NFL The most popular sport in the USA from a search perspective is the NFL.  The league doesn’t stay out of the Daily Trends of Google Trends for long - even in the off-season. Russell Wilson - 3/8/2022 - 5,000,000+ queries Carson Wentz - 3/9/2022 - 500,000+ queries Tom Brady - 3/13/2022 - 5,000,000+ queries Von Miller - 3/16/2022 - 500,000+ queries Davante Adams - 3/17/2022 - 1,000,000+ queries Deshaun Watson - 3/18/2022 - 2,000,000+ queries Matt Ryan - 3/21/2022 - 1,000,000+ queries Tyreek Hill - 3/23/2022 - 2,000,000+ queries All of these players made changes of employment.  Most of them are going to play for another team next year, except for Tom Brady who just can’t stay retired.   Weather Queries Aren’t Getting More Popular But …they are becoming easier to plug into Google’s search bar.  As a part of a user’s Google Discover feed, there is a clickable button that leads to Google search results that are tied to weather queries!  Because of this new feature, millions of queries related to extreme weather are now appearing in Google Trends. Winter Storm Warning - 3/11/2022 - 1,000,000+ queries Severe Thunderstorm warning - 3/29/2022 - 1,000,000+ queries Mystery solved!  We didn’t think that people were suddenly really, really interested in the weather but one never knows.   Tech Woes, Tech Shows Finally, the two top Tech queries from March 2022 happened on the same day. Spotify - 3/8/2022 - 2,000,000+ queries Apple - 3/8/2022 - 500,000+ queries Spotify had a major outage on the 8th as Apple had an event announcing their newest devices and operating system release dates.  Not having Spotify makes pulling Google Trends data mor difficult for some reason.   Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

Katelyn Crowley, VP Talent Acquisition Chats With Authority Magazine

“In a world where there are so many people shouting, I want to hear from the silent observer.”                                                                                                                       - Katelyn Crowley, Vice President Talent Management & Organizational Performance, AMP Agency and Advantage Solutions Katelyn Crowley leads AMP’s human resources department, as well as many other agencies in the Advantage network. The post-pandemic job market is a fierce one, and she has taken this time to increase her knowledge and create and implement talent acquisition strategies that can thrive in the current competitive landscape. Katelyn shared her insights with Authority Magazine in their latest article. Read the full article here.

Google Trends Search Insights February 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Well, That Was Quick We always feel like February comes and goes so quickly. Since it has less days than the other months, it makes sense. During its 28 days, we collected search queries from Google Trends. There were some big topics to query last month including the Winter Olympics, the Super Bowl, and the War in Ukraine. Overall, there were 9 keyword phrases that were queried over 10 million times in February 2022, which is only 2 less than the previous month.  Maybe we just did more in less days last month. Along with the aforementioned topics, we’ll examine the top queried phrases related to the world of entertainment, politics, and the weather. Winter can bring some tough conditions and we need to know how to deal with them.  Google seems to be the tool to help us learn more and figure out the best course of action.  Here’s our take on the search trends of February 2022.    Doodles To Noodle You know the score:  Google changes their logo to a clickable visual.  Those clicks become queries to their engine and they get counted in Trends.  These three phrases were triggered by Doodle clicks: Lunar New Year - 2/2/2022 - 10,000,000+ queries Toni Stone - 2/8/2022 - 10,000,000+ queries Dr Michiaki Takahashi - 2/16/2022 - 10,000,000+ queries The Lunar New Year made our list again. We saw it first as a Doodle on January 31st but the Doodle fun lingered into February.  Toni Stone was celebrated on the 8th as she was the first of three women to play professional baseball. Her Doodle was published in honor of the 1 year anniversary of her induction into the Minnesota Sports Hall of Fame.  Dr Michiaki Takahashi invented the first chickenpox vaccine and his Doodle coincided with what would have been his 94th birthday.   Holidays February has some minor holidays.  Let’s take a look at the ones that made the daily top 3: Groundhog Day 2022 - 2/1/2022 - 5,000,000+ queries Valentine's Day - 2/14/2022 - 2,000,000+ queries We went a little further to understand the popularity of these two holidays over time.  Let’s just say the data tells two different tales: Groundhog Day is gaining popularity and riding a 2 year wave, with a peak in interest this past February. On the other hand, Valentine’s Day is decreasing in search popularity and has been on a 4 year skid. For Google searchers, a season-predicting rodent is better than a box of chocolates.   The TV & Movies Were Worth Searching For February had an interesting mix of video entertainment that made the Google Trends daily top 3: Tommy Lee - 2/2/2022 - 1,000,000+ queries Jackass Forever - 2/4/2022 - 500,000+ queries Inventing Anna - 2/11/2022 - 1,000,000+ queries Uncharted - 2/17/2022 - 500,000+ queries John Mulaney - 2/26/2022 - 500,000+ queries Euphoria Season 3 - 2/27/2022 - 1,000,000+ queries For movies, Jackass Forever and Uncharted were released last month and drove interest on their opening nights.  For TV events, The Pam & Tommy miniseries debuted on Hulu last month and drove queries for Tommy Lee.  Inventing Anna was released on Netflix and piqued the interest of Google users. Towards the end of the month, John Mulaney, who is no stranger to the Google Trends daily top 3, made the list due to his hosting of Saturday Night Live. His entry on February 26th was his third appearance since May 2021.  Lastly, the season 3 finale of the HBO original series Euphoria captivated searchers to learn more about the episode.   It’s awards season so people want to know more about the performers getting nominated for and winning awards. Oscar Nominations 2022 - 2/8/2022 - 2,000,000+ queries SAG Awards 2022 - 2/27/2022 - 500,000+ queries The Oscars had a down year in 2021 in terms of search interest.  We’ll monitor and report next month if the awards show had a turnaround in interest this year.   In The News When news breaks, people search.  The biggest news story in February was Russia’s invasion of Ukraine, but there were other stories that triggered queries in Google. Jeff Zucker - 2/2/2022 - 2,000,000+ queries Similac recall - 2/17/2022 - 1,000,000+ queries CDC mask guidelines - 2/25/2022 - 500,000+ queries Jeff Zucker resigned from CNN because of his relationship with a colleague and Similac and other baby formula brands were recalled following complaints about bacterial infections in infants who consumed the products. Finally, after several months of COVID-related queries that were not so great, the CDC relaxing mask guidelines drove queries on the 25th.   Ukraine Invasion It’s been in the news and on our minds for a couple of months now.  We present this timeline as a record of how the war has unfolded via search queries. Ukraine - 2/11/2022 - 1,000,000+ queries Ukraine - 2/21/2022 - 2,000,000+ queries Russia - 2/21/2022 - 1,000,000+ queries Ukraine - 2/22/2022 - 10,000,000+ queries Ukraine - 2/22/2022 - 2,000,000+ queries Russia Ukraine - 2/22/2022 - 2,000,000+ queries Ukraine - 2/23/2022 - 10,000,000+ queries Russia - 2/23/2022 - 5,000,000+ queries NATO - 2/23/2022 - 2,000,000+ queries Fox News - 2/24/2022 - 1,000,000+ queries Russia invades Ukraine - 2/24/2022 - 1,000,000+ queries SWIFT - 2/26/2022 - 500,000+ queries From this list, we saw some duplication in the list as the search volume was very high for this topic on the 22nd and 23rd. In the past, we have seen Google Trends have an issue with duplication of phrases, especially on keywords that have a huge spike in interest. We’ll keep collecting the top 3 phrases of the day, hoping that the conflict comes to an end.   Politics Topics Last month, there was a nominee for a new Supreme Justice.   Ketanji Brown Jackson - 2/24/2022 - 2,000,000+ queries Ketanji Brown Jackson husband - 2/25/2022 - 500,000+ queries The AMP team found it interesting that not only did the candidate’s name make the daily top 3 but also queries about her husband. We guess it’s interesting that Judge Ketanji Brown Jackson is related to former Speaker of the House Paul Ryan through marriage.   President Biden’s first State of the Union address drove queries on the 28th. State of the Union - 2/28/2022 - 1,000,000+ queries State of the Union 2022 - 2/28/2022 - 500,000+ queries We wonder if users needed to refine their search to include the year since it seems as Google should have been able to give up-to-date results on the first query.   Tech Sector Keywords From the world of technology, there were subjects that people queried to understand better and gain information. Samsung - 2/9/2022 - 500,000+ queries Truth Social - 2/20/2022 - 500,000+ queries Starlink - 2/26/2022 - 500,000+ queries On the 9th, the Samsung Galaxy Unpacked 2022 event took place and the new S22 series was unveiled.  Donald Trump’s long awaited social media platform launched on the 21th and Elon Musk launched Starlink on the 26th.   Winter Weather  Snow, ice, and wind are a big part of winter weather in the USA.  Here are two weather related phrases that made the daily top 3: Winter Storm Warning - 2/16/2022 - 1,000,000+ queries Snow squall - 2/18/2022 - 500,000+ queries We don’t think we have figured out the Winter Storm Warning query yet since it has appeared numerous times over the past few months. We thought there was a Google-enabled automatic query for the phrase, but it may be an aggregation of related phrases for the purposes of Google Trends Daily Trend reporting. You can see that the volume on the topic has exploded only recently: It’s odd because there have been winter storm warnings issued by the National Weather Service before 2022.  We are not sure why they are becoming a topic that Google is picking up on now. Who learned the definition of a snow squall this year?  It looks many people did.   This Year’s Winter Olympics The 2022 Winter Olympics were held in Beijing and although the TV ratings were down, there was enough search interest for the games and the athletes to report in our post. Winter Olympics - 2/3/2022 - 10,000,000+ queries Shaun White - 2/3/2022 - 5,000,000+ queries Olympic medal count - 2/4/2022 - 500,000+ queries Eileen Gu - 2/6/2022 - 500,000+ queries Nathan Chen - 2/7/2022 - 500,000+ queries Eileen Gu - 2/8/2022 - 1,000,000+ queries Shaun White - 2/10/2022 - 2,000,000+ queries Nathan Chen - 2/10/2022 - 1,000,000+ queries Women's figure skating - 2/17/2022 - 1,000,000+ queries The volume on the first query of this list was assisted by a Google Doodle. Other than that, interest in the games did spur keyword queries throughout their duration with specific athlete’s names being the most searched for topics.     What Time Does That Big Game Start? Every year, the NFL’s championship game drives search queries. It is still the most popular sporting event in the USA and the search volume proves it. It may be popular, but people still need to verify when it’s happening. Superbowl Kickoff time - 2/11/2022 - 500,000+ queries What time is the Super Bowl - 2/12/2022 - 5,000,000+ queries Check out related queries from the past 3 years: Super Bowl time - 2/5/2021 - 500,000+ queries Super Bowl 2020 time - 2/1/2020 - 2,000,000+ queries Super Bowl Time - 2/2/2019 - 1,000,000+ queries The AMP SEO team thinks that knowledge of the kickoff time is important for party meal prep.  You have to know when to start the chili or put the wings in the oven so they are ready for the game.  Here are the other keywords related to the Super Bowl that made our list:  Super Bowl 2022 - 2/12/2022 - 10,000,000+ queries Mary J. Blige - 2/12/2022 - 10,000,000+ queries Joe Burrow - 2/13/2022 - 10,000,000+ queries Super Bowl score - 2/13/2022 - 5,000,000+ queries NBC - 2/13/2022 - 1,000,000+ queries Notable queries include Mary J. Blige, who was among several different performers of the halftime show, and Joe Burrow, the losing quarterback of the game.  Both of them must have more star power than the others.   Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

Google Trends Search Insights January 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Welcome to 2022  We flipped another page on the calendar and here we are. Although the number has changed, we still hear from people who say 2020 has been the longest year ever. Writing these posts gives us a different perspective.  The whims of the audience using Google Search are ever-changing and to document it monthly helps to put the passage of time into clearer focus. As we look back at January 2022, it appears no one is searching for “Who won The Voice 2021?” That phrase is sooooo December 2021. From our collected data, we saw a large number of keywords that were queried over 10 million times as reported by Google Trends.  We also saw the concern regarding Russia’s amassing forces at the border of Ukraine drive searches in Google. Interest in the NFL, which is definitely the most searched American sports league, came to life across 24 phrases we collected (out of 93).  Lastly, with winter in full effect, we saw a big increase in a certain weather related keyword.  Let’s get into it.   The Top Queries from Google Trends’ Daily Search Trends Not sure why, but January 2022 had a larger than typical number of phrases that Google Trends recorded as being queried over 10 million times. There are so many that we need to break them into different categories to examine them properly here in this post rather than just list them all out in one section.  Let’s look at the top phrases related to sports: Antonio Brown - 1/2/2022 - 10,000,000+ queries Alabama vs Georgia - 1/10/2022 - 10,000,000+ queries Green Bay Packers - 1/22/2022 - 10,000,000+ queries Rams - 1/22/2022 - 10,000,000+ queries Super Bowl 2022 - 1/30/2022 - 10,000,000+ queries Joe Burrow - 1/30/2022 - 10,000,000+ queries When you quit your team in spectacular fashion, people will query your name.  That is the case with Antonio Brown as he left the field mid-game on the 2nd.  The College Football Playoff National Championship was held on the 10th and drove search interest in the outcome of that game. The remaining phrases are all NFL-related and are a mix of the victorious and the defeated (sorry, Packers fans).   One note on the Super Bowl phrase, our team at AMP agency has uncovered a keen insight for marketers who seek to tie their efforts to the Big Game.  Super Bowl search interest traditionally starts in earnest right after the outcomes of the conference championship games.  If you’re looking to capture the attention of the audience who is planning Super Bowl parties or other activities related to the game, dial up your campaigns 2 weeks before it.  That’s when the mindset changes!      Two holidays drove people to search last month. Here’s the data we captured for them: Dr. Martin Luther King Jr. Day - 1/16/2022 - 10,000,000+ queries Lunar New Year - 1/31/2022 - 10,000,000+ queries The query numbers for both holidays were assisted by Google Doodles.  Modified corporate logos on Google’s site tends to drive many queries of the topic the Doodle is associated with, including this Polish avant-garde sculptor:  Katarzyna Kobro - 1/25/2022 - 10,000,000+ queries Google posted this Doodle in honor of what would have been the artist’s 124th birthday. Lastly, there were a couple of keyword phrases related to celebrity deaths and births: Bob Saget - 1/9/2022 - 10,000,000+ queries Betty White birthday - 1/17/2022 - 10,000,000+ queries When there is a celebrity death, the search volume on their name spikes and we see it in the Daily Search Trends.  Bob Saget’s death was surprising and drove over 10 million queries.    On what would have been Betty White’s 100th birthday, Google updated their results to show an animated overlay in tribute to the late actress.   This Google result Easter Egg could be seen throughout the day on the 17th.   Tensions On The Ukraine Border The news of Russia building up its armed forces near Ukraine led people to search in order to learn more about the escalation: Ukraine - 1/19/2022 - 200,000+ queries Ukraine - 1/23/2022 - 1,000,000+ queries Ukraine - 1/24/2022 - 1,000,000+ queries You can see that the need for updates and news on this situation was a multi-day affair.   From the World of Entertainment It’s always interesting to see what’s distracting us from more pressing issues. If you want to know what’s hot in entertainment, check out Daily Search Trends from Google Trends: Daniel Radcliffe - 1/1/2022 - 1,000,000+ queries Eternals - 1/11/2022 - 500,000+ queries Adam Sandler - 1/11/2022 - 500,000+ queries Scream 5 - 1/14/2022 - 200,000+ queries Moon Knight - 1/17/2022 - 1,000,000+ queries When We Were Young Festival - 1/18/2022 - 1,000,000+ queries Jeopardy! - 1/26/2022 - 5,000,000+ queries Neil Young - 1/27/2022 - 500,000+ queries So, here’s our breakdown of the list. Daniel Radcliffe was in the Harry Potter reunion special called Return to Hogwarts.  Why people searched his name rather than the special is unknown.  Google Trends is odd like that.     The film, Eternals, started to stream on Disney+ on the 11th and the fifth installment of the Scream movie franchise hit theaters on the 14th. A trailer for the Disney+ series Moon Knight premiered on the 17th and the lineup for the When We Were Young Festival was announced on the 18th.   A rumor about Adam Sandler’s death that was started and spread on TikTok drove people to query his name. At this writing, those rumors are unfounded. Amy Schneider’s winning streak came to an end on 26th, pushing the game show name into the Google Trends daily top 3.  Lastly, Neil Young wanted off of Spotify in protest of Joe Rogan’s podcast.  He got his wish on the 26th.   Winter Comes With Warnings There were a few storms that triggered winter storm warning alerts in the month of January 2022 and we saw when they happened by looking at Google Trends: Winter storm warning - 1/5/2022 - 1,000,000+ queries Winter storm warning - 1/28/2022 - 2,000,000+ queries Winter storm warning - 1/31/2022 - 2,000,000+ queries The AMP SEO team is looking into the uniformity of the query over these three days.  We believe that the phrase is attached to a Google search feature or Google Trends is compiling multiple “winter storm warning” phrases under one heading.  Once we learn more, we’ll report it. We wonder if this query will become more commonplace in the daily top 3.   Other News Items When news breaks, people search.  While we were dealing with winter storms in the USA, Tonga was dealing with a volcano causing many types of disruption. Tonga - 1/15/2022 - 5,000,000+ queries Back at home, people seeking to get rich quickly were searching to learn more about the Powerball jackpot that grew to over half a billion dollars. Powerball - 1/1/2022 - 2,000,000+ queries Powerball - 1/4/2022 - 2,000,000+ queries Congrats to the winner! Last month, we stated that we didn’t want to report on any more COVID terms but here we are: IHU variant - 1/4/2022 - 500,000+ queries Thankfully, there were not any other COVID queries in January 2022.    Wha? Taco Bell Has Wings? Taco Bell offered wings for a limited time and the excitement for this new menu item was seen in Google Trends. Taco Bell wings - 1/6/2022 - 500,000+ queries The AMP SEO team loves to see food items make the daily top 3.  We’ll keep watching to see if and/or when wings come back.   The Top Business Queries There were a good number of keyword phrases related to different business items so we grouped them together for this section: Microsoft - 1/18/2022 - 1,000,000+ queries Peloton - 1/20/2022 - 200,000+ queries Google Docs - 1/24/2022 - 1,000,000+ queries Dow Jones - 1/24/2022 - 1,000,000+ queries Microsoft reportedly is acquiring Activision Blizzard and drew interest from the gaming crowd.  Peloton announced they were going to halt production of its bikes and treadmills as demand waned.  On the 24th, the Dow Jones industrial average dropped 450 points and Google Docs rolled out a new watermark feature. Both topics were big enough news to drive people to search and learn more. January Is For The NFL If you don’t know already, topics related to sports drive many people to search in Google.  The NFL playoffs happened throughout the month so there were many keyword phrases related to the team, games, and players in our database. Since a few of them made the 10 million plu query club, we thought we’d just showcase the 5 million plus queries to round out the story.   Raiders - 1/9/2022 - 5,000,000+ queries Cowboys - 1/15/2022 - 5,000,000+ queries NFL - 1/15/2022 - 5,000,000+ queries Rams - 1/16/2022 - 5,000,000+ queries Chiefs - 1/16/2022 - 5,000,000+ queries Buffalo Bills - 1/23/2022 - 5,000,000+ queries Tom Brady - 1/29/2022 - 5,000,000+ queries All of these teams played in the playoffs, with Tom Brady’s retirement making headlines (even though it wasn’t official) on the 29th.  Next month, we will examine the Super Bowl queries leading up to and on the day of the championship game. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

Media Director Shoshana Przybylinski Discusses Podcast Ad Buys

Podcasts are a rapidly growing platform but still feel like a new frontier for advertisers. AMP Media Director Shoshana Przybylinski discussed her podcast ad-buying experience in Marketing Brew’s recent piece, ‘The host-read ad is still king, but podcast advertisers are experimenting with programmatic ads.’    “Shoshana Przybylinski, media director at AMP Agency, says she still buys a lot of podcast ads directly—with no tech involved—depending on the client. ‘It really depends…If [the client is] local, we’ll typically buy through a network or programmatically, just because we can’t waste any media dollars on something that’s going to run nationally,” Przybylinski said. “So that’s definitely when we would lean more towards the network buying. But sometimes you do want that host connection, and that’s when you would go to the show directly’.”   Get up-to-date on the great podcast push by reading the full story here.

Think of Your Website or App As a Product

Three Reasons Why You Should Think of Your Website or Application as a Product Rather Than a Project And how reframing your workflow can improve user experience   It’s difficult to imagine tech without constant innovation. That’s why phones have the option to update your apps automatically, and your laptop is constantly bugging you to install the latest updates. Behind every successful app or webpage is a team of people nurturing it to iron out bugs and push out new developments. Because products are living things that constantly evolve in order to stay relevant, unlike projects with a fixed timeline and end date. Here’s why you should think of your website or app as a product rather than a project and how reframing your thinking can improve overall user experience and workflow:    1. The Launch: A finish line vs. a starting gun.  When working on a project, the launch is usually the finish line. You have a planning stage, design, the build, then boom, the launch comes, and the project is done. Without regular updates or next steps, that project will get stale fast.  With a product, you’re always going to be refining and building. Instead of the finish line, the launch is the starting gun. Your product should be regularly updated biweekly or monthly for minor enhancements to significant updates and launches. As soon as your website goes live, you should already have an internal roadmap guiding your team so they know what’s next for your product.     2. Let’s talk timelines.  Projects are relatively straightforward. You have a brief and a singular goal you’re working towards. Maybe you have a project manager helping you map out a fixed timeline with a beginning, middle, and end. Everything has a deadline. Eventually, the project launches, then poof, it’s over. On the other hand, products have an ongoing timeline because if you stop nurturing them, eventually you’ll accumulate technical debt, making changes more difficult, impacting functionality and the overall user experience. Instead of one fixed timeline, products require a roadmap and a backlog. A backlog to establish goals, wants, and needs, and a roadmap to determine urgency and when and how it will get done.    3. Benefits of the backlog.  The backlog determines what gets added to the roadmap. Consider it as a wishlist full of goals and ideas for your product. It’s a living document that’s ever-expanding as your product grows and develops. It can help determine the priority of different features on your list, helping your product manager and team plan for the future. The backlog is key to product management, continuous improvement, and avoiding technical debt.  If you’re trying to figure out the next moves for your website or app, think of it as a product and create a backlog and roadmap to clearly define the next steps. Maintaining a successful website or app requires continuously investing time and resources to meet your goals and avoid technical debt. Most importantly, the launch of your product is never the end of the road. It’s just the beginning. 

Google Trends Search Insights December 2021

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. 2021 Comes To a Merciful End Another year comes to a close and so does our reporting of Google Trends analysis for 2021. It is sometimes fun to compare our takes with what Google’s marketing presents from its own data.  Their campaign showcased an increase in the search volume for the phrase “how to heal”. Yes, we do see that uptick in Google Trends for that search term in this all time view. Looking at this chart, we can see that there are peaks in the month of July over the last few years, which lines up with a related phrase “how to heal tattoo”.   Are we, as a people, trying to heal holistically from the pressures of the modern world or just from body art that we get in the summer?  We can only guess.   Last month, we saw top searched keywords in the typical categories: Sports, Entertainment, and Holidays. There were a few phrases attached to current events that are worth noting and a few keywords related to tech companies. With that, here’s our take on December 2021 Google Trends.   The Top Queried Phrases In December 2021 There were two Google Doodles that drove people to query a phrase in the search engine just by clicking on the modified logo: Winter Season - 12/20/2021 - 10,000,000+ queries New Year's Eve - 12/30/2021 - 10,000,000+ queries Appropriate for this month, the start of winter and NYE doodles got people to interact with Google results   The third phrase, also queried ten million plus times, was less celebratory in nature with the passing of American actress Betty White on the 31st. Betty White birthday - 12/31/2021 - 10,000,000+ queries It’s curious that the phrase reported by Google Trends was related to her birthday in January as she was about to turn 100 on January 17th.  Typically when a famous person dies, their name is what is reported by Google Trends. We feel that this keyword shows that people were wondering how soon she was going to reach the century mark.    ‘Tis The Holiday Season When we think of December, we think of holidays.  Here are the holiday-related queries from last month: Pearl Harbor Day - 12/6/2021 - 500,000+ queries NORAD Santa tracker - 12/23/2021 - 2,000,000+ queries Merry Christmas - 12/24/2021 - 1,000,000+ queries New Year's Day - 12/31/2021 - 5,000,000+ queries We can attribute some of the query volume of the New Year’s Day term to a Doodle that was published on Jan.1. Knowing that Google is on Pacific Standard Time, some of that New Year query volume was captured on the 31st. What Do You Want To Watch? We love our TV shows. Here are the most popular ones that aired or premiered in December 2021: Facts of Life Live - 12/7/2021 - 200,000+ queries And Just Like That - 12/8/2021 - 500,000+ queries Miss Universe - 12/11/2021 - 500,000+ queries Who won The Voice 2021 - 12/13/2021 - 500,000+ queries The Witcher - 12/17/2021 - 500,000+ queries The AMP SEO team thinks that if a movie title appears in the top 3 phrases in Google Trends daily searches, people will go see it in droves. If it appears across multiple days, then it really has high interest. Spider-Man: No Way Home - 12/14/2021 - 1,000,000+ queries Spider-Man: No Way Home - 12/16/2021 - 500,000+ queries Matrix - 12/22/2021 - 1,000,000+ queries Sing 2 - 12/22/2021 - 200,000+ queries Don't Look Up - 12/24/2021 - 1,000,000+ queries Now The Matrix Resurrections, Sing 2, and Don’t Look Up are probably going to be viewed by many people, but Spider-Man: No Way Home is on its own level. As of this writing, the film has earned $668.8 million to date and is the sixth-highest-grossing U.S. distributed theater movie of all time. Over the course of 2021, the film appeared in Google Trends Top 3 queries on seven separate dates.  From Google Trends, we could see that the buzz/hype for this movie was enormous.   Weather Event and Other Natural Occurrences There were a few weather events that drove people to search.  Some, unfortunately, were deadly: Hawaii blizzard - 12/3/2021 - 200,000+ queries Mayfield, Ky - 12/10/2021 - 5,000,000+ queries Meteor shower tonight - 12/13/2021 - 200,000+ queries Colorado - 12/30/2021 - 2,000,000+ queries The devastating tornado that affected Mayfield, KY among other towns and cities was the event that drove the most volume.   Yep, More COVID-19 Queries Just when we thought we were out of the woods, the Omicron variant brought COVID cases back up. Right after Christmas, people were searching about COVID: CDC COVID guidelines - 12/27/2021 - 1,000,000+ queries Walgreens COVID testing - 12/27/2021 - 500,000+ queries We really hope we don’t have to report any COVID keywords in 2022.    What’s Going On In Tech? We categorized these phrases as tech-related but their intent varies. Spotify Wrapped 2021 - 12/1/2021 - 2,000,000+ queries Bitcoin - 12/3/2021 - 200,000+ queries AWS outage - 12/7/2021 - 500,000+ queries   Let’s get the phrases with negative intent out of the way first. On the 3rd, Bitcoin lost value and Amazon Web Services had an outage on the 7th. On the positive side, we love the Spotify Wrapped feature and look forward to it each December. From its inclusion in the daily Top 3, it appears that many people enjoy it too.  Looking at search volume over the last 5 years, it looks like 2020 was the bigger year for Wrapped.  We’ll see what 2022 will bring for the music streaming company.   The Wide World of Sports Over the last three years of recording this data, we know that sports-related keywords get the most volume. We decided to break down the most popular phrases into their own sub-categories: The 5 million plus club had a couple of notable deaths and a college football team: Demaryius Thomas - 12/9/2021 - 5,000,000+ queries John Madden - 12/28/2021 - 5,000,000+ queries Alabama football - 12/31/2021 - 5,000,000+ queries Jake Paul boxes and people are interested in his bouts: Jake Paul - 12/17/2021 - 1,000,000+ queries Jake Paul vs Tyron Woodley - 12/17/2021 - 500,000+ queries Jake Paul - 12/18/2021 - 2,000,000+ queries European Football has fans in the USA: Manchester United - 12/2/2021 - 200,000+ queries The most popular NFL teams are the ones that are searched the most: Cowboys - 12/2/2021 - 2,000,000+ queries Patriots - 12/6/2021 - 2,000,000+ queries Steelers - 12/9/2021 - 2,000,000+ queries Packers - 12/12/2021 - 2,000,000+ queries Dallas Cowboys - 12/12/2021 - 2,000,000+ queries Rams - 12/13/2021 - 2,000,000+ queries Patriots - 12/18/2021 - 2,000,000+ queries Tampa Bay Buccaneers - 12/19/2021 - 2,000,000+ queries Packers - 12/25/2021 - 2,000,000+ queries Dallas Cowboys - 12/26/2021 - 2,000,000+ queries Miami Dolphins - 12/27/2021 - 2,000,000+ queries We can say the same thing about college football teams too: Oregon football - 12/3/2021 - 500,000+ queries Alabama vs Georgia - 12/4/2021 - 2,000,000+ queries Michigan football - 12/4/2021 - 2,000,000+ queries Georgia Football - 12/4/2021 - 2,000,000+ queries Michigan football - 12/5/2021 - 2,000,000+ queries Army Navy game - 12/10/2021 - 1,000,000+ queries Oklahoma football - 12/29/2021 - 500,000+ queries Over the last three years of recording this data, we know that sports-related keywords get the most volume. We decided to break down the most popular phrases into their own sub-categories:   The 5 million plus club had a couple of notable deaths and a college football team: Demaryius Thomas - 12/9/2021 - 5,000,000+ queries John Madden - 12/28/2021 - 5,000,000+ queries Alabama football - 12/31/2021 - 5,000,000+ queries Jake Paul boxes and people are interested in his bouts: Jake Paul - 12/17/2021 - 1,000,000+ queries Jake Paul vs Tyron Woodley - 12/17/2021 - 500,000+ queries Jake Paul - 12/18/2021 - 2,000,000+ queries European Football has fans in the USA: Manchester United - 12/2/2021 - 200,000+ queries The most popular NFL teams are the ones that are searched the most: Cowboys - 12/2/2021 - 2,000,000+ queries Patriots - 12/6/2021 - 2,000,000+ queries Steelers - 12/9/2021 - 2,000,000+ queries Packers - 12/12/2021 - 2,000,000+ queries Dallas Cowboys - 12/12/2021 - 2,000,000+ queries Rams - 12/13/2021 - 2,000,000+ queries Patriots - 12/18/2021 - 2,000,000+ queries Tampa Bay Buccaneers - 12/19/2021 - 2,000,000+ queries Packers - 12/25/2021 - 2,000,000+ queries Dallas Cowboys - 12/26/2021 - 2,000,000+ queries Miami Dolphins - 12/27/2021 - 2,000,000+ queries We can say the same thing about college football teams too: Oregon football - 12/3/2021 - 500,000+ queries Alabama vs Georgia - 12/4/2021 - 2,000,000+ queries Michigan football - 12/4/2021 - 2,000,000+ queries Georgia Football - 12/4/2021 - 2,000,000+ queries Michigan football - 12/5/2021 - 2,000,000+ queries Army Navy game - 12/10/2021 - 1,000,000+ queries Oklahoma football - 12/29/2021 - 500,000+ queries An NBA player broke the three-pointer record:  Steph Curry - 12/14/2021 - 500,000+ queries Lastly, UFC has a large following too: UFC - 12/11/2021 - 2,000,000+ queries There were more sports related phrases, 46 in all.  When you collect 93 phrases and their estimated search volume on a daily basis, you get a good understanding of how popular sports are in the USA.   Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

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