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AMPlifier - Social Media Industry Update - Week of January 25, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TIKTOK ADDS NEW Q&A OPTION WHICH ENABLES FANS TO POST QUESTIONS FOR CREATORS TikTok is looking to prompt more engagement between creators and their fans with the launch of a new Q and A option which enables users to pose questions to creators that can then be answered in future video clips. Read More PINTEREST TESTS NEW STORIES PANEL AT THE TOP OF USER FEEDS Story Pins are not exactly the same as the ephemeral Stories on other apps, with the most notable difference being that Story Pins live within a Pin, and don't disappear after 24 hours. But the format is pretty much what you're used to, providing a vertically-aligned presentation option for Pin content, which can be used to add more context to your regular Pins. Read More LESSONS FROM UGC IN 2020 - AND HOW IT CAN HELP YOU IN 2021 As consumers battled to get used to the “new normal” in 2020, brands were also faced with finding new ways to stay connected with their audience. Not only that, but the last twelve months have completely destroyed the concept behind big advertising campaigns. Social distancing meant camera crews weren’t able to gather, while many brands faced content production limitations. But there was one type of content that was particularly pandemic-friendly: user-generated content (UGC). Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

Google Search Trends Insights December 2020

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Last Month of 2020 It’s been quite a year, eh? After November with all of the election query volume, we weren’t sure we’d have the energy to craft another examination of Google Trends data. Thankfully, if we learned anything from this year, we know that we are more resilient than we ever imagined and we have the strength to write as many articles as needed to close out the year. Even though December didn’t have an election, there were plenty of things that people found interesting and turned to Google to find more information. Here are the highlights from the data we collected from Google Trends. December Doodles The keyword phrases with the most queries were all attached to Google Doodles in December 2020. They were the only phrases reported as having 10 million plus queries. Sudan the last male northern white rhino - 12/19/2020 - 10,000,000+ queries Winter Solstice Great Conjunction - 12/20/2020 - 10,000,000+ queries New Year's Eve - 12/30/2020 - 10,000,000+ queries Each of these phrases were connected to a Doodle that sat at the top of Google.com. Every click on the Doodle drove users to the Google result page with the phrase populated in the search box. The case and the punctuation are copied exactly as they are reported in Google Trends so if the phrase has multiple words in lowercase, that’s what we report here. The first keyword is related to the ongoing rhino conservation efforts and the dangers of extinction. With Jupiter and Saturn appearing close to each other in the sky, there was a Doodle created to celebrate a vision that has not been seen in almost 800 years. Lastly, Google had a Doodle up for NYE. The AMP team finds it interesting that the days of the query volume are shifted one day ahead of the actual event (Example: New Year’s Eve is December 31st, not December 30th). This shift in the data may be due to how Google Trends is measuring the beginning and ending of days. An earlier start time could account for this shift. Holidays December is known for its holidays. Here are the phrases that we categorized as Holiday terms. Best Buy - 12/14/2020 - 2,000,000+ queries Santa Tracker - 12/23/2020 - 5,000,000+ queries Merry Christmas wishes - 12/23/2020 - 500,000+ queries Merry Christmas - 12/24/2020 - 1,000,000+ queries Restaurants open on Christmas - 12/24/2020 - 500,000+ queries Happy New Year 2021 - 12/30/2020 - 1,000,000+ queries Ball Drop 2021 - 12/31/2020 - 1,000,000+ queries Best Buy made the list because they had sold out of gaming consoles and were restocking on the 15th. The Santa Tracker is a perennial favorite, but is the popularity waning? Search query volume for this phrase peaked in December 2018. Santa may need a little more PR next year. Along with the other Christmas phrases, we saw the utilitarian phrase of  “Restaurants open on Christmas” made the top 3. We hope that restaurants received more orders this year as the pandemic has taken a large toll on the industry. Finally, there were more New Year’s Eve queries including one related to the famous ball drop. What Are We Going To Watch? We saw a good number of queries related to streaming video content. Here’s the list of shows and movies that were noteworthy in December. Selena Netflix - 12/3/2020 - 500,000+ queries Mandalorian - 12/18/2020 - 2,000,000+ queries Mandalorian - 12/18/2020 - 1,000,000+ queries The Midnight Sky - 12/23/2020 - 500,000+ queries Soul - 12/24/2020 - 1,000,000+ queries Wonder Woman 1984 - 12/25/2020 - 5,000,000+ queries The Mandalorian’s Season 2 finale was so popular that it made the top 3 twice (somehow) on the 18th. Glitches like this one are not new to the AMP team, but we report them just the same.  The big winner appears to be Wonder Woman 1984, which received the most query volume of any video content related phrase. Broadcast TV drove queries too, but at smaller volumes.  Timothee Chalamet - 12/12/2020 - 1,000,000+ queries Who Won 'The Voice' 2020 - 12/15/2020 - 500,000+ queries LeAnn Rimes -12/16/2020 - 500,000+ queries There were a couple of celebrity names queried because of their appearance on shows.  Timothée Chalamet hosted Saturday Night Live and LeAnn Rimes won this season’s The Masked Singer competition. People also wanted to know who won The Voice this year, but clearly the winner’s name wasn’t that important. Gaming and Tech News There were some notable keywords that are related to video games, for good and bad reasons, that made the daily top 3 in December. Fortnite Season 5 - 12/1/2020 - 1,000,000+ queries Cyberpunk 2077 - 12/7/2020 - 1,000,000+ queries Cyberpunk 2077 - 12/7/2020 - 500,000+ queries Cyberpunk 2077 - 12/9/2020 - 1,000,000+ queries On December 1, Fortnite Chapter 2, Season 5 launched and is set to end on March 15, 2021. Cyberpunk 2077 had a large promotion and made the top 3 twice (again, somehow) on the 7th.   The game launched on the 10th of December, but news of glitches and poor performance on game consoles drove queries even higher. Beyond video games, there were other tech related keywords that made our list. Spotify - 12/1/2020 - 2,000,000+ queries Airbnb stock - 12/9/2020 - 500,000+ queries Bitcoin - 12/16/2020 - 500,000+ queries Spotify’s yearly release of “Your Top Songs” has been gaining popularity over the years. Take a look at what this feature does for search interest in the brand every December. AirBnB went public and Bitcoin hit a record high last month (and it keeps increasing)! Fall and Winter Sports Our last section of the year is focused on sports. Just over a third of the queries that made the daily top 3 were related to sports, which is typical of pre-Covid months. The list of the 2 Million plus queried phrases includes mostly NFL-related keywords. Russell Westbrook - 12/2/2020 - 2,000,000+ queries Steelers - 12/6/2020 - 2,000,000+ queries Cowboys vs Ravens - 12/8/2020 - 2,000,000+ queries Browns - 12/14/2020 - 2,000,000+ queries Raiders - 12/17/2020 - 2,000,000+ queries Alabama football - 12/18/2020 - 2,000,000+ queries NFL scores - 12/19/2020 - 2,000,000 + queries Steelers - 12/21/2020 - 2,000,000+ queries Dolphins vs Raiders - 12/26/2020 - 2,000,000+ queries Maybe when we can attend live games, we’ll see this sports-focused distribution more often in our monthly reports. Check out Google’s Year in Search 2020 if you haven’t already. It is powered by Google Trends so if you have been reading this series regularly, much of it won’t be news to you. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.

AMPlifier - Social Media Industry Update - Week of Dec. 21, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER CONFIRMS THE SHUTDOWN OF ITS SEPARATE PERISCOPE APP IN MARCH 2021 It comes as a little surprise, especially given speculation about the app's future after a discovery in Twitter's back-end code last week. But on 12/15, Periscope has confirmed they will discontinue the app. Read More TIKTOK UPDATES COMMUNITY GUIDELINES AND SAFETY TOOLS TO BETTER PROTECT VULNERABLE USERS TikTok has announced a range of new updates to its Community Guidelines as it seeks to evolve its rules and tools in line with increasing usage. Read More INSTAGRAM ADDS NEW CREATIVE TOOLS IN REELS AND STORIES Instagram has added some new additions to your creative options in both Reels and Stories, while also tweaking a few existing functions and expanding the roll-out of its Branded Content tags. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of Dec. 14, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM ADDS SHOPPING TAGS TO REELS, THE NEXT STEP IN ITS ECOMMERCE PUSH Instagram's found another way to add pressure to TikTok, this time by adding new shopping tags to Reels, it's TikTok clone functionality. Read More   FACEBOOK'S TESTING AN INSTAGRAM CONTENT CALENDAR IN ITS CREATOR STUDIO TOOL This is interesting - Facebook appears to be testing a new feature within its Creator Studio dashboard which would provide a calendar overview of your Instagram post-activity both past and scheduled. Read More   INSTAGRAM TESTS ADDING TIMERS TO STORIES TO BOOST ENGAGEMENT  Instagram is now testing new timer listings beneath Stories bubbles, which show how long each Story has left before it's erased. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

Google Search Trends Insights November 2020

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Presidential Election - A Day-By-Day Examination Typically, we start these posts with an overview of the month. But last month was different and there’s a good number of topics to examine, so we’re going to jump right in with the first one. As you may have guessed, keywords related to the election drove a larger number of searches last month. Since there was so much volume and each day’s top 3 told a story, we decided to showcase a daily report of the keywords leading up to and after the election. Day 1 - Sunday, November 1 Election results - 11/1/2020 - 5,000,000+ queries Who is winning the election - 11/1/2020 - 2,000,000+ queries Whos [sic] winning the election - 11/1/2020 - 2,000,000+ queries Two days before the election, people were already trying to see election results along with understanding who was predicted to win (and querying the same question with and without a contraction) Day 2 - Monday, November 2 Election results 2020 - 11/2/2020 - 10,000,000+ queries 2020 election results - 11/2/2020 - 10,000,000+ queries Who won the election - 11/2/2020 - 10,000,000+ queries Every one of the top 3 keywords was over the 10 million query mark as the people looked for results before the election day. Day 3 - Tuesday, November 3 Election results 2020 - 11/3/2020 - 10,000,000+ queries Election results - 11/3/2020  - 10,000,000+ queries Election - 11/3/2020 - 10,000,000+ queries Again, all the top 3 queries had over 10 million queries for the day. Looking at the top 10 keywords, 8 of them were reported to have over the Google Trends high water mark: ...even if 3 of them were “Election”. Day 4 - Wednesday, November 4 2020 election results - 11/4/2020 - 10,000,000+ queries 2020 election - 11/4/2020 - 2,000,000+ queries How many registered voters in Wisconsin - 11/4/2020 - 500,000+ queries With no declared winner on Wednesday, people continued to search for election results and to check on registered voter numbers in a key battleground state.  Day 5 - Thursday, November 5 Dale Moss - 11/5/2020 - 1,000,000+ queries Stacey Abrams - 11/5/2020 - 500,000+ queries Putin - 11/5/2020 - 500,000+ queries By Thursday, people were ready to move on to more pressing issues, like learning more about the guy on The Bachelorette. However, there still remained a few politics-related queries, including Stacey Abrams and Putin. We thought it would be good to report the day in which search behavior revealed when the audience was either ready to move on or had decided there wasn’t any new information worth searching for related to the election. Day 7 - Saturday, November 7 Kamala Harris - 11/7/2020 - 10,000,000+ queries Trump - 11/7/2020 - 5,000,000+ queries Jill Biden - 11/7/2020 - 2,000,000+ queries Jumping ahead to Day 7 when Pennsylvania was called for Biden and politics-related queries made up all positions of the top 3 again, we see that the name of the first woman Vice President got the top spot.   Looking back at the last two years of Google Trends recording and reporting, we’ve never seen a topic drive as much search volume as this election. Taking a look at the all-time charts on the phrase “election” from the tool, you can see that the 2020 was the most searched since January 2004: To put the search volume into even more context, we looked at the past 12 months and compared “election” with “coronavirus”, which we knew drove tens of millions of queries back in March. It’s not even close. It’s clear that this year’s election not only drove record turnouts but also record interest in Google search. Holidays and Shopping November has a number of different holidays - both official and unofficial. The unofficial ones (Black Friday, Cyber Monday) have been created for holiday shopping. Here are the top phrases related to holidays and shopping.  Thanksgiving - 11/25/2020 - 2,000,000+ queries Diwali - 11/13/2020 - 500,000+ queries Veterans Day free meals - 11/10/2020 - 500,000+ queries Rockefeller Center tree 2020 - 11/17/2020 - 200,000+ queries For the November holidays, Thanksgiving received the most queries, and the top query for Veterans Day was related to a free emails program. Diwali occurred in November this year and received more search volume than in 2019. Lastly, the Rockefeller Center tree made news on the 17th and it looked like the sad Charlie Brown tree. The keywords specifically related to shopping that caught our eye are as follows: Walmart - 11/11/2020 - 5,000,000+ queries Walmart - 11/25/2020 - 5,000,000+ queries Black Friday deals - 11/26/2020 - 5,000,000+ queries Cyber Monday deals - 11/29/2020 - 2,000,000+ queries We saw in 2019 that Walmart has a strong connection to the beginning of the holiday shopping season. The brand connection to Black Friday is one to be studied. Although last year, there were more brands included in the top 3 searches, only Walmart made the cut in 2020. The query on the 11th was driven by their announcement of having popup centers available for online holiday sales. On a side note, we were expecting to see “small business saturday” to have more search interest this year given the economic climate we’re in due to the pandemic. The phrase was the fifth most queried term on November 28 with 200,000+ queries. Examining the popularity of this phrase over the five years, the interest level is up from last year but the overall trend is down from its peak in 2016. In parallel to the SEO team’s research, our social listening practice reported that the number of articles posted about Small Business Saturday increased 33% YoY. We were excited to see that their data connected to the increase that we saw in Google Trends. This type of cross-channel insight is an example of what AMP provides to our clients who are seeking data to make business decisions.   Pay Per View Boxing and The NFL Keywords related to sports always make up a good portion of the top 3 queries of any month.  The one sports topic we wanted to explore was the pay per view boxing event that featured Mike Tyson. Tyson vs Jones - 11/27/2020 -5,000,000+ queries Mike Tyson vs Roy Jones - 11/27/2020 - 2,000,000+ queries Jake Paul - 11/27/2020 - 2,000,000+ queries Mike Tyson vs Roy Jones - 11/28/2020 - 5,000,000+ queries Jake Paul vs Nate Robinson - 11/28/2020 - 2,000,000+ queries This fight generated a large amount of search interest, which we have found predicts the success of the event. The reported revenue for this pay per view event was $80 million from 1.6 million purchases. One item we teased in last month’s post was our investigation into the popularity of the NFL. It is the most popular of the major sports leagues in the USA. This year’s search volume was lowered a bit because of cancellation of the preseason, but we were theorizing that the search volume would be shifted to the later months of the year and we would see bigger peaks then.  Here’s what we found: Looking at the chart, it appears that the NFL’s search interest is down this year. It was a good lesson for this team to learn that Google Trends partial data predictions need to be verified. It’s clear that the pandemic has affected interest in the NFL as it has with other sports leagues. Vaccine News  Lastly, on a positive note, there were announcements of COVID-19 vaccines from a couple of major pharmaceutical companies: Pfizer - 11/9/2020 - 2,000,000+ queries Moderna stock - 11/16/2020 - 500,000+ queries The inclusion of “stock” to the Moderna phrase seems to be focusing on a less important effect of their vaccine announcement but we’re not going to dig into that part and keep the vibe positive. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.  

AMPlifier - Social Media Industry Update - Week of Dec. 7, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. EVERYTHING YOU NEED TO KNOW ABOUT INSTAGRAM GUIDES Instagram has launched a new format for sharing curated, scrollable content: Instagram Guides. Read More 25 PREDICTIONS FOR SOCIAL MEDIA MARKETING IN 2021 Any way you look at it, 2020 has been tough. Many businesses had to rapidly pivot in order to stay afloat amid global shutdowns to limit the spread of COVID-19, while many others weren't so lucky, and were forced to close forever as a result. Read More FACEBOOK SHARES VIDEO BEST PRACTICES TO BOOST CONTENT PERFORMANCE If you're looking to improve your video content approach, Facebook has this week provided three new tips that are worth considering in your process. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMP Agency Named Media Agency For Sunbrella

In partnership with our sister company Adlucent, a performance digital agency, AMP Agency is excited to share we have been named media agency for Sunbrella®, a performance fabric company whose products are used by consumers, designers and architects. Adlucent will support the media program by providing performance marketing services powered by their purpose-built platform, Deep Search™. Check out what AMP, Sunbrella and Adlucent had to say about the new partnership below: “We’re extremely pleased to be working with Sunbrella, which is already valued by home designers and top specialty retailers as a maker of high-quality, outdoor and indoor-use fabrics,” said Michael Mish, AMP’s SVP, General Manager. “Sunbrella has a great opportunity to become a consumer lifestyle brand, particularly as consumers relook and rethink their indoor and outdoor living spaces. Our mission is to not only reach retailers and design professionals but end-consumers as well, so they proactively seek out Sunbrella fabrics for all of their decorating projects. We’ll be using a variety of paid channels, including display and paid search, across a number of B2B and B2C segments, to help Sunbrella grow.” “As a company that prides itself on innovation and performance, we look forward to building on our strong foundation by leveraging AMP and Adlucent’s data-driven capabilities to connect with consumers in new and more effective ways,” said Steve Pawl, Sunbrella’s chief marketing officer. “We look forward to the creativity and idea generation that are sparked by new partnerships.” “We are honored to support Sunbrella’s media strategy, in partnership with AMP, to accelerate sales with existing and future customers using our custom science-based performance marketing approach.'' said Adlucent Chief Executive Officer Ashwani Dhar. Check out the full release and other coverage about the new partnership here: https://www.mediapost.com/publications/article/358135/sunbrella-opens-new-relationship-with-amp-agency.html  https://www.lbbonline.com/news/amp-agency-named-media-agency-of-record-for-sunbrella  https://finance.yahoo.com/news/amp-agency-named-media-agency-194100218.html 

AMPlifier - Social Media Industry Update - Week of Nov. 23, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER SLOWS DOWN ROLL OUT OF FLEETS DUE TO 'PERFORMANCE AND STABILITY' CONCERNS' If you haven't got the new Twitter Stori... sorry, 'Fleets' option as yet, you may have to wait a little longer - according to Twitter, it's delaying the expanded roll-out of Fleets just a little bit due to performance and stability concerns. Read More INSTAGRAM LAUNCHES UPDATED UI FOR STANDALONE THREADS APP Instagram has announced a new update for its standalone Threads app, which despite seemingly not gaining massive traction is still holding on, a year after its initial release. Read More INSTAGRAM ADDS KEYWORD SEARCH IN ADDITION TO PROFILES AND TAGS Instagram has announced an update to its search functionality which will give users the capacity to search for specific keywords, as opposed to being limited to profiles, hashtags, and locations. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

Google Search Trends Insights October 2020

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. October 2020 - We’re Almost Done With This Year Here we are, exploring the search trends of the tenth month of this bizarre, tumultuous year. Maybe someday in the future we can look back at these articles and get a good perspective of where we were as a country at this point in time. October started off with a bang when the President contracted COVID-19 and continued with more queries related to politics as the election got closer. There were plenty of sports queries to examine, as well, including ones related to two championships that occurred in October. There were a few holidays (official and unofficial) that drove keyword interest along with some spikes about Daylight Saving Time ending. Lastly, we saw two product names make the top 3 most queried keywords on the day they were released.  The 10 Million Plus Club For October 2020 This month, there was only one Google Doodle driving over 10 million queries in a day (Mary Ann Shadd). The other phrases were driven by news or other events of the day. Trump COVID - 10/1/2020 - 10,000,000+ queries Eddie Van Halen - 10/6/2020 - 10,000,000+ queries Kamala Harris - 10/6/2020 - 10,000,000+ queries Mary Ann Shadd - 10/8/2020 - 10,000,000+ queries Dak Prescott - 10/11/2020 - 10,000,000+ queries Sean Connery - 10/31/2020 - 10,000,000+ queries As mentioned, the announcement of the President testing positive for COVID-19 drove the max number of queries as reported by Google Trends. The deaths of Eddie Van Halen and Sean Connery also drove users to search their names. Kamala Harris was the top keyword related to the Vice Presidential debate that happened on October 7th. Dallas Cowboys quarterback Dak Prescott suffered a gruesome compound right ankle fracture and dislocation during a game on the 11th.   A Google Doodle was created for Mary Ann Shadd in honor of what would have been her 197th birthday. She was the first Black female newspaper editor and publisher in North America and fought for abolition and women’s suffrage. The Number Of Politics Related Keywords Continues To Grow With the election coming up on November 3rd, the politics-related phrases increased again as compared to September and August. Here are the most important ones from last month: Trump - 10/1/2020 - 5,000,000+ queries Hope Hicks - 10/1/2020 - 2,000,000+ queries Kayleigh McEnany - 10/5/2020 - 1,000,000+ queries Pence Fly - 10/7/2020 - 2,000,000+ queries 25th Amendment - 10/8/2020 - 1,000,000+ queries Trump town hall - 10/14/2020 - 1,000,000+ queries Hunter Biden - 10/14/2020 - 1,000,000+ queries AOC - 10/20/2020 - 1,000,000+ queries Debate tonight - 10/21/2020 - 2,000,000+ queries Amy Coney Barrett - 10/26/2020 - 2,000,000+ queries Excluding the two politics-related terms that made the 10 million+ club, this list contains the keywords that were queried the most in October. COVID-19 made its way through the White House early in the month, with the President and Hope Hicks being the first ones to get it. Then, Kayleigh McEnany tested positive for the virus. The fly that landed on Mike Pence’s head drove people to search as did the House seeking to invoke the 25th Amendment, which allows a president's Cabinet or Congress to intervene when a president is unable to conduct the duties of the office. The Trump town hall was queried more than the Biden one. On that same day, a New York Post article about Hunter Biden’s business dealings piqued the interest of Google searchers. AOC joined Twitch on the 20th and the last presidential debate was a hot topic.  Finally, Amy Coney Barrett was sworn in as a Supreme Court Justice, which was almost a month to the day she was announced as a nominee (Amy Coney Barrett - 9/25/2020 - 2,000,000+ queries) For marketers, it is important to understand how much attention politics draws right before the election. For marketers trying to get their messages across, it may provide an opportunity with an increase in traffic to news sites.  Holidays, Time, and Blue Moons (not the beer) October had a good number of holidays that made our keyword list. Columbus Day is still a thing, so people are searching about it. Also, Amazon Prime Day got moved from July to last month because of the pandemic. Columbus Day 2020 - 10/11/2020 - 2,000,000+ queries Amazon Prime Day - 10/12/2020 - 2,000,000+ queries Let’s see if the shift in dates had an effect on the search popularity of “amazon prime day” The interest on that phrase is down from July 2019 but the peak occurred in 2018. Halloween drove searches but so did the other phenomenon (both natural and man made) that happened at the end of the month. Halloween - 10/29/2020 - 1,000,000+ queries Daylight savings time 2020 - 10/30/2020 - 1,000,000+ queries Blue moon on Halloween - 10/30/2020 - 200,000+ queries Blue moon - 10/30/2020 - 500,000+ queries Daylight savings - 10/31/2020 - 1,000,000+ queries Certainly a blue moon that happens on Halloween is interesting and enough people have searched about full moons earlier in the year for those queries to make our list (Example: Strawberry Moon - 6/4/2020 - 500,000+queries) but the subject of Daylight Saving time driving not one but two phrases into the top 3 across two days is odd. It appears that no one cared when we turned the clocks forward back in the spring, but in October, it was a big deal! New Products There were two popular product releases in October 2020: iPhone 12 - 10/13/2020 - 5,000,000+ queries Hummer EV - 10/20/2020 - 1,000,000+ queries Now, an electric Hummer was probably a bit of a surprise but certainly any time a new iPhone is released, there is going to be people searching for it. Let’s look at how the 12 compared to other releases. The peak for “iphone” happened in 2012 with the release of the iPhone 5. We then took a look at how the most recent models compared to each. The iPhone 7 is the clear winner when we compared the model search terms with a timeframe of the last 5 years. Is the popularity of the iPhone decreasing? The level of search interest seems to be dwindling. We Are The Champions Of the 93 keyword phrases we collected in October 2020, 39 of them were sports related. The NFL made up most of the phrases but we thought we’d point out a few terms of other sports. UFC/Boxing: Lomachenko vs Lopez - 10/16/2020 - 500,000+ queries Khabib vs Gaethje - 10/23/2020 - 2,000,000+ queries Clemson football Clemson football - 10/17/2020 - 200,000+ queries Clemson football - 10/29/2020 - 500,000+ queries Clemson football - 10/31/2020 - 1,000,000+ queries UEFA Champions League Soccer Champions League - 10/21/2020 - 500,000+ queries Juventus vs Barcelona - 10/28/2020 - 500,000+ queries It’s important to note that the search interest for sports – even ones that we may not think have mass appeal. We’re waiting until the American Cornhole League keywords start showing up in the daily top 3. The NBA and MLB had their championship series occur in October. The NBA is certainly more popular from a search perspective. Lakers - 10/6/2020 - 5,000,000+ queries Lakers - 10/11/2020 - 5,000,000+ queries World Series - 10/20/2020 - 1,000,000+ queries Dodgers - 10/27/2020 - 2,000,000+ queries Next month, we’ll report if the NFL’s popularity is continuing to increase. The early data for November suggest it is, but we’ll provide our analysis in December. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services,  Until next month.  

AMPlifier - Social Media Industry Update - Week of Nov. 16, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER LAUNCHES NEW 'CAROUSELS' AD FORMAT OPTION Twitter announced a new addition to its ad format options: Carousels. With the launch of Twitter's new Carousels format, marketers can now add up to six images or videos in an ad. Read More FACEBOOK TESTS NEW OPTIONS TO ADD MOTION EFFECTS TO STILL IMAGES IN FEED Facebook is testing some new visual effects options for still images posted to News Feed, which add simulated, video-like movement to your pictures. Read More NEW REPORT PREDICTS THAT TIKTOK WILL SURPASS ONE BILLION USERS IN 2021 "TikTok has seen sharp growth in active users by amassing a sizable global footprint in 2020 — nearly tripling in size since 2018. In 2021, we expect TikTok to not only achieve a coveted spot in the 1 Billion monthly active users club, but to sail straight past to 1.2 billion." Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

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