Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
Apple's iOS software quality is being called into question again this week, following the discovery of a five-second video that will force an iPhone to lock up and freeze. Reddit users discovered the bug yesterday, and all an iPhone user needs to do is click an MP4 file and watch it to experience the problem. Curiosity killed the cat.
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Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads are served. While Snapchat started offering location data to geofilter advertisers a year ago, brands in theory will now be able to create more targeted and specific parameters for geofilters using Foursquare's data. Fine-tuning with Foursquare.
Magic Leap has operated in extreme secrecy since it was founded in 2011. Only a few people got to see its technology, even fewer knew how it worked, and all of them were buried under so many nondisclosure agreements that they could barely admit the company existed. But now the company is coming out of the shadows. In a rare interview Abovitz says Magic Leap has spent a billion dollars perfecting a prototype and has begun constructing manufacturing lines in Florida, ahead of a release of a consumer version of its technology. The future is near.
You’ve seen the hype, surely. LeEco put on a heck of a spectacle in San Francisco the other week, with a US debut that featured everything from bicycles to electric cars. The company threw a LOT against the wall when it highlighted its plan to conquer the US, but its first steps will, predictably, be in more tried and true fare – i.e. phones and TVs. And this morning marks the first time US customers will be able to get their hands on the products through official means. The hype is real.
Technology is moving forward at a breakneck pace in today’s world. New tools and innovations are emerging daily. It can be incredibly overwhelming to marketers who are trying to provide the most up-to-date experiences for their audience, but it doesn’t have to be. After looking at the rising trends across the digital landscape, it’s clear there are three major concepts that should be your focus: experiential, storytelling, and wearable tech. Go time, folks.
An American tourist is lured to a British game development studio to test a new augmented-reality horror game that engages directly with each player’s brain via a biorobotic implant. The AI program mines the character’s darkest fears and manifests them into the real-world as photorealistic graphics. Inevitably, terror and mental breakdown follow. The idea of a video game that can analyze a player’s personality and change accordingly may seem like the stuff of outlandish sci-fi, but it isn’t. This could well be where game design is heading. Reality games.
Tech companies use the insights of behavior design to keep us returning to their products. But some of the psychologists who developed the science of persuasion are worried about how it is being used. The more influence that tech products exert over our behavior, the less control we have over ourselves. Trick or tech.
PayPal is expanding its ties to the Facebook Messenger platform with new services aimed at closing the gap between mobile and social commerce. Customers will be able to link their PayPal and Messenger accounts at PayPal checkout, and they'll also receive payment notifications directly within the Messenger app. So money.
In Tim Cook’s recent exclusive interview with ABC, he gave insight into what he thinks the “digital you” will do. He specifically mentions real-time meetings in real spaces — “this gives the capability for both of us to be very present and be talking to each other, and have other things — visually — for both of us to see,” said Cook — acknowledging the all-too-obvious first use of a digital you. It’s an interesting (and obvious) stipulation, but I think Tim’s holding back. What else could the digital you do? The new me.