Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
The past 30 years have set the stage for technological and cultural change at an unprecedented scale. The digital world, however, holds little resemblance to our physical world — after all, the former is still governed by screens and 2D imagery. But that’s bound to change. The recent rise of Virtual Reality has brought new ways of experiencing information into the light, inspiring a new wave of interaction design and experiential software that enjoys a true sense of presence in digital worlds. It's real and it's here.
What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search industry? When we look at the most sophisticated ways to buy, we’ll find some clues about what the future holds. One word: programmatic.
Apple's iOS software quality is being called into question again this week, following the discovery of a five-second video that will force an iPhone to lock up and freeze. Reddit users discovered the bug yesterday, and all an iPhone user needs to do is click an MP4 file and watch it to experience the problem. Curiosity killed the cat.
On Friday November 18, we had an issue with our email service provider, where you were sent the incorrect content. We’ve worked with that service provider to correct the problem and all systems are back in working order now. Below is the content that you were hoping for. We are sorry for the confusion, and for the delay in delivering this curated intelligence to your inbox, where it belongs.
Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads are served. While Snapchat started offering location data to geofilter advertisers a year ago, brands in theory will now be able to create more targeted and specific parameters for geofilters using Foursquare's data. Fine-tuning with Foursquare.
Magic Leap has operated in extreme secrecy since it was founded in 2011. Only a few people got to see its technology, even fewer knew how it worked, and all of them were buried under so many nondisclosure agreements that they could barely admit the company existed. But now the company is coming out of the shadows. In a rare interview Abovitz says Magic Leap has spent a billion dollars perfecting a prototype and has begun constructing manufacturing lines in Florida, ahead of a release of a consumer version of its technology. The future is near.
You’ve seen the hype, surely. LeEco put on a heck of a spectacle in San Francisco the other week, with a US debut that featured everything from bicycles to electric cars. The company threw a LOT against the wall when it highlighted its plan to conquer the US, but its first steps will, predictably, be in more tried and true fare – i.e. phones and TVs. And this morning marks the first time US customers will be able to get their hands on the products through official means. The hype is real.
Technology is moving forward at a breakneck pace in today’s world. New tools and innovations are emerging daily. It can be incredibly overwhelming to marketers who are trying to provide the most up-to-date experiences for their audience, but it doesn’t have to be. After looking at the rising trends across the digital landscape, it’s clear there are three major concepts that should be your focus: experiential, storytelling, and wearable tech. Go time, folks.
An American tourist is lured to a British game development studio to test a new augmented-reality horror game that engages directly with each player’s brain via a biorobotic implant. The AI program mines the character’s darkest fears and manifests them into the real-world as photorealistic graphics. Inevitably, terror and mental breakdown follow. The idea of a video game that can analyze a player’s personality and change accordingly may seem like the stuff of outlandish sci-fi, but it isn’t. This could well be where game design is heading. Reality games.