December 1, 2016

Facebook Users Can Now Play Pac-Man on Messenger

Instant-Games-Launch-Titles-578x434.pngFacebook wants to completely remove the barrier between you and games on its platform, and it is using HTML5 to accomplish that across mobile and the web. Instant Games are a new feature from Facebook that enable you to immediately start playing a game on Facebook’s service without having to install a game or an app. The games may show up in your News Feed when you’re on a desktop computer or even when you’re browsing on Android or iOS — but no matter what, you can click on the game to boot it up for on-demand action.

Stay and play.

November 30, 2016

While We Weren’t Looking, Snapchat Revolutionized Social Networks

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Snap Inc. is having a productive autumn. A couple of weeks ago, Snap filed confidential documents for a coming stock offering that could value the firm at $30 billion, which would make it one of the largest initial public offerings in recent years. Around the same time, it began selling Spectacles, sunglasses that can record video clips, which have become one of the most sought-after gadgets of the season. And yet, even when it’s grabbing headlines, it often seems as if Snap gets little respect.

Maturity in a snap.

November 22, 2016

What Happened to Social Media Being a Conversation Platform Instead Of an Echo Chamber?

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We are what we read online and this can be dangerous. Curated and personalized news feeds are driving us into holes we might not be able to dig ourselves out of – meaning, we’re becoming more and more self-absorbed with those that share our own views. It’s like an episode of Black Mirror, but instead it’s reality.

Hard conversations matter.

November 22, 2016

Facebook May Have Finally Successfully Cloned Snapchat

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Facebook’s Instagram is stepping up its features to better compete with the dancing ghost. Yesterday, Instagram announced live video in Instagram Stories and ephemeral photos and videos for group and one-on-one messages. Now, there's little to differentiate the two platforms for marketers, according to Justin Celko, our own Associate Director of Social Media at BLITZ. To him, the difference lies in Instagram's history.

One more reason to skip Snapchat.

November 21, 2016

Facebook Vows to Be More Transparent About Metrics After Admitting More Miscalculations

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Facebook is opening itself up to more third party measurement in a bid to stop the spread of negative sentiment among advertisers that’s building in the wake of its admission of more miscalculated metrics. Concerns that the social network can’t continue to ‘mark its own homework’ have come to a head after trust in it appeared to have been knocked following this week’s revelations.

A problem not Facebook's alone to solve.

November 16, 2016

Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters

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Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads are served. While Snapchat started offering location data to geofilter advertisers a year ago, brands in theory will now be able to create more targeted and specific parameters for geofilters using Foursquare's data. 

Fine-tuning with Foursquare.

November 16, 2016

Tastemade's Getting 20 Million Monthly Views (But No Revenue) From Its Instagram Stories

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In October, Tastemade’s main Instagram channel generated 20 million views on its Instagram Stories content. The account, which publishes three to four stories per week, is consistently getting more than a million views per story. That’s the good news. The bad news: Tastemade isn’t making any money off any of these views. Instagram doesn’t offer the opportunity for publishers to run ads in Instagram Stories, and Tastemade hasn’t tried any brand integrations yet.

No dollars for you.

November 15, 2016

Twitter Users Can Finally Fight Trolls With Tools to Mute Keywords, Phrases and Conversations

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For years, Twitter has faced criticism for failing to manage online abuse in a way that honors free speech while still protecting its users from hate speech and bullying. Now, it's finally taking a step further in the fight against digital trolls. Today, the company says it's rolling out a way for users to not just block a user, but also to "mute" keywords, phrases and entire conversations at the notification level.

Take that, trolls.

November 11, 2016

Facebook Is The Most Powerful Force Online — And These New Numbers Prove It

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The social network is absolutely crushing the competition online, new information from the Pew Research Center shows — in case you needed more evidence. Seventy-nine percent of American adults who use the internet are on Facebook, and 76 percent of them say they use it every day. The next-largest social network is Facebook-owned Instagram, with 32 percent of online adults.

Welcome to Facebook's internet.

November 10, 2016

Instagram Will Now Let Creators Add URL Links, Tag Friends, and Create Boomerangs in Stories

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Today, Instagram is adding three new features to Stories in what they are calling the biggest update to Stories since its launch, including letting creators add URL links. One of the biggest gripes with Snapchat has been creators can’t add links to their Snaps and Stories, meaning their viewers are stuck inside the Snapchat ecosystem. This makes it extremely hard for creators (and brands) to monetize.

Your move, Snapchat.

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