Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
Google Maps’ ride services design is a more mature version of its old one. Instead of returning a simple list of ride options in your area, the new design includes a map, which displays cars near you, just as if you were using the ride service’s native app. Using Uber through Google Maps comes with an added bonus that Uber doesn’t provide - while on the way to your destination, Maps will pull up pertinent information such as menus, hours, and anything else you may need to know. Your car is here.
Atlassian co-founder Mike Cannon-Brookes describes Trello as a simple online application. But simple doesn’t have to mean cheap: His company just agreed to acquire the web-based project management app for $425 million—a ridiculous-sounding amount of money that may well be worth paying. Despite being only the fourth-most popular project management tool according to Project Management Zone, Trello was the fastest growing in 2016 increasing from 4.5 million users in 2014 to over 19 million in 2016. Trello, it’s me.
The power of digital platforms to profitably disrupt industries continues to impress. Platform leaders like Amazon, Facebook, Airbnb, Uber and Google redefine user experience and expectations. What really makes them work? True platform innovators aren’t just market matchmakers using data-driven algorithms to drive better buyer-seller matches; they invest in value creation. Empowering me empowers you.
In the beginning, marketing automation platforms basically involved if/then rules: if a customer takes this action, show this response. But overlapping e-mail campaigns with if/then rules become very complicated very quickly, especially when you’re talking about millions of customers, each one in a different frame of mind, and each expecting his/her own personalized experience. As a result, marketing platforms are evolving to the newer approach of customer journeys that are often guided by machine learning. It's all about the customer journey.
Walmart has lined up two key new partners in combatting the latest challenge with Amazon: grocery delivery. Ride sharing giants Uber and Lyft will be partnering with Walmart for home deliveries to small areas of Denver and Phoenix to start, with discussions to expand. Will Walmart’s “always low prices” be enough to compete with a powerhouse like Amazon? Let’s get ready to rumble…
Though it’s the biggest messaging application in the world with more than 1 billion active users, WhatsApp has for years lived primarily on mobile phones. Today, WhatsApp launched its first desktop apps for Windows 8 and Mac OS 10.9 and up. More options for embarrassing notifications while presenting.
In 2007 Nokia, Samsung, Motorola, Sony Ericsson, and LG collectively controlled 90% of the industry’s global profits. By 2015, the iPhone itself generated 92% of global profits. How can we explain the iPhone’s rapid domination of its industry? Exploiting the power of platforms to overrun incumbents
Civil Comments, a startup that looks to remind people of the impact of their behavior online and encourage constructive criticism and harmony instead of negativity and bullying, is piloting its latest software which requires users to rate select comments from other users on quality of argument and civility before publishing their own post. The final step in the process is asking users to then rate their own comment for civility and quality of argument, giving them an option to edit prior to posting. Think before you post.
An infographic from Nielsen that shows how they map the current media and platform landscape. It sizes the audiences and platforms the measurement company uses to gauge consumer engagement. Nielsen’s Total Audience Media Universe
Looking back at predictions from the beginning of this year and comparing them to where we are now, Ben Thompson thinks that Slack has the biggest opportunity, bigger than even Microsoft. Because the thing people love to do, more than anything else in the world, is communicate, which means Slack and its competitors are best-placed to be the foundational platform for that. What comes next?