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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. What Drove People To Search In February 2021 With record cold in parts of the country and a pandemic still raging on, it was clear from Google Trends that we were staying home and watching TV. Looking back at the month, we saw many of the phrases that made the daily top 3 were geared towards learning more about programming on our home screens. Bookended by the Super Bowl and the Golden Globes, there was a large percentage of phrases in our collection that were categorized as Entertainment keywords. Sure, there were some phrases related to holidays, politics, and stocks, but it was mostly about what we wanted to watch or had just watched. Here are the top Google Trends keywords of February 2021, as analyzed by AMP Agency. The Ten Million Plus Club The number of phrases that drove over 10 million queries was more modest in February as compared to January 2021. Super Bowl 2021 - 2/6/2021 - 10,000,000+ queries NFL - 2/7/2021 - 10,000,000+ queries Valentine’s Day - 2/13/2021 - 10,000,000+ queries Tiger Woods - 2/23/2021 - 10,000,000+ queries As is typical for any year, the Super Bowl drives a large amount of search activity. The first two phrases in the list occurred during the weekend of the big game. We’ll examine the rest of the phrases that made the top 3 that were related to that sporting event in the next section. Google posted a Doodle for Valentine’s Day and every click on it was recorded as a query of “Valentine’s Day”. As we have seen before, the dates sometimes shift for holidays/Doodle due to how Google Trends reports the data. Lastly, Tiger Woods was in a car accident and people sought more information about it. Let’s hope for a quick recovery. Super Bowl Weekend and The Popularity of The NFL When we first started collecting Google Trends data on a daily basis back in 2019, we noticed early on that the Super Bowl was a topic that garnered a large number of queries. Most of the interest was about the game itself, but there’s also search volume for related events like the halftime show. Outside of the phrase that made the 10 million plus club, these are the top queries from Super Bowl weekend in the order they were reported. Super Bowl time - 2/5/2021 - 500,000+ queries Puppy Bowl 2021 - 2/5/2021 - 200,000+ queries Shailene Woodley - 2/6/2021 - 2,000,000+ queries Aaron Rodgers - 2/6/2021 - 1,000,000+ queries The Weeknd - 2/7/2021 - 5,000,000+ queries CBS - 2/7/2021 - 1,000,000+ queries Although the game has been played at the same time for as long as we can remember, people do search to make sure it hasn’t changed. Certainly the Puppy Bowl is very important to learn more about as the query volume shows. We’re taking a little bit of liberty with the inclusion of Shailene Woodley and Aaron Rodgers in this list since they weren’t a part of the “Big Game”, but after Aaron thanked his fiancée in his NFL MVP award acceptance speech, Google search was set afire. We’re not sure if the announcement of his engagement was planned to be a part of his speech, but Aaron’s good about being a part of the conversation during Super Bowl weekend even if he isn’t playing in the game. Finally, on the day of the game, people sought more information about The Weeknd because of his performance during the halftime show and, for some reason, the network that carried the game. Now that the NFL season is over, we thought we’d look at the search popularity of the league as compared to previous years. The pandemic reduced the sports audience’s search interest in all major sports leagues, but the NFL seemingly fared the best based on what we see in these charts: In the 5 year timeframe view, the 2020-2021 season looks more like the 2018-2019 in terms of search volume. In the 16+ year view, you can see that the peaks are different. With no pre-season, the buzz was dampened at the beginning of the season, but the playoffs drove a slightly larger peak of search volume as compared to the one seen in early 2019. The Other February Holidays Besides Valentine’s Day, there were other holidays in February that people were compelled to use Google to conduct searches. Groundhog Day - 2/1/2021 - 2,000,000+ queries Groundhog Day 2021 - 2/2/2021 - 2,000,000+ queries Lunar New Year - 2/11/2021 - 1,000,000+ queries Ash Wednesday 2021- 2/16/2021 - 1,000,000+ queries Clearly, a large number of searchers believe that a groundhog named Punxsutawney Phil can really predict the weather as seen by the 2 day query volumes. Lunar New Year showcased as a Google Doodle this year (Happy Year of the Ox) and Ash Wednesday 2021 made the top three on Fat Tuesday. Impeachment Trial and Politics-Related Keywords January 2021 had more keywords related to politics with the Capitol riot and the Inauguration being the biggest drivers. We still had an impeachment trial and a weather emergency to stoke search interest in February: Liz Cheney - 2/3/2021 - 200,000+ queries Impeachment trial - 2/8/2021 - 1,000,000+ queries Ron Wright - 2/8/2021 - 200,000+ queries Stacey Plaskett - 2/9/2021 - 500,000+ queries Stacey Plaskett - 2/10/2021 - 500,000+ queries Ted Cruz - 2/18/2021 - 2,000,000+ queries Liz Cheney and Stacey Plaskett were queried because of their involvement in the Impeachment trial. Ron Wright, the US representative from Texas, died of COVID-19 and Ted Cruz, a senator from that state, made the news because of his trip to Mexico while the majority of his constituents were dealing with a power outage and freezing temperatures. More Stock Market Phrases With the meme stock movement that hit a peak last month, AMP has started a new keyword category called “Stocks”. Here are the 3 most popular terms from last month: Tilray stock - 2/9/2021 - 200,000+ queries Bumble stock - 2/11/2021 - 500,000+ queries GME - 2/24/2021 - 2,000,000+ queries Tilray is a Canadian pharmaceutical and cannabis company that got a boost in its stock price with the deal to import and distribute medical cannabis in the UK. The company behind the dating app Bumble went public and GameStock was back in the top 3 most queried terms on the 24th with more support from Reddit users. Stay Home and Watch Something During the pandemic, the number of phrases making the daily top 3 that are related to television shows and movies increased. February 2021 had a long list of phrases: Firefly Lane - 2/3/2021 - 500,000+ queries Malcom and Marie - 2/5/2021 - 5,000,000+ queries Britney Spears documentary - 2/8/2021 - 500,000+ queries To All The Boys I Loved Before 3 - 2/11/2021 - 500,000+ queries Judas and the Black Messiah - 2/12/2021 - 500,000+ queries Cruella - 2/16/2021 - 200,000+ queries Nomadland - 2/19/2021 - 200,000+ queries Spider-Man: No Way Home - 2/23/2021 - 200,000+ queries Golden Globes 2021 - 2/26/2021 - 500,000+ queries Tom and Jerry - 2/26/2021 - 500,000+ queries Golden Globes 2021 - 2/28/2021 - 2,000,000+ queries The AMP team wholeheartedly believes the popularity and financial success of a TV or Film production can be predicted by its search interest. Did any of the shows or movies that you streamed last month make this list? Are you excited about any of the upcoming films that had a trailer drop (Cruella) or a title revealed (Spider-Man: No Way Home)? If so, you’re part of a large group. Phrases related to a particular Disney+ show made the daily top 3 numerous times in February. Due to the show’s mysterious nature, it was a good fit for Google as viewers went to the search engine to learn more (Warning: spoiler-ish phrases ahead). WandaVision episode 5 - 2/4/2021 - 200,000+ queries Agatha Harkness - 2/18/2021 - 1,000,000+ queries Scarlet Witch - 2/25/2021 - 500,000+ queries Hopefully soon, we won’t be cooped up in the house too much longer. Warmer weather and a larger vaccinated population should help. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
Console wars were back in late 2020 with the release of the next gen systems. Although one console was the clear winner, both Xbox Series X and PS5 saw record numbers for units sold. We looked to Google search trends to see which console would come out on top. As we continuously look at search trends throughout the year, we noticed that one console stood out over the other. We wanted to see if we could use this data to predict which console would sell more units. Major Date Announcements On September 9th, Microsoft announced that the Xbox Series X would release November 10th. Microsoft also announced the price of both editions, $499 for the Xbox Series X and $299 for the all-digital Xbox Series S. Pre-orders were announced to go live September 22nd. Sony did not release their pre-order or release date info for another week. During the PlayStation Showcase on September 16th, Sony announced the PS5 would release November 12th and would cost $499 ($399 for the all-digital). Sony then ended the event with a surprise announcement that pre orders would go live the following day, September 17th. Pre Orders Google searches for both Xbox Series X and PS5 skyrocketed after the announcements. The search queries with the highest increase in volume were queries related pre orders, price, release date, and retailer availability. Comparing exact match queries, PS5 had almost 4 times as many searches as Xbox Series X for pre orders, price, and release date. According to search trends, the most popular retailer to pre-order an Xbox from was Amazon, and for PS5 was Walmart. Xbox searches September 2020: Xbox series x pre order – 1,800,000+ queries Xbox series x price – 550,000+ queries Xbox series x release date – 370,000+ queries Xbox series x pre order amazon – 110,000+ queries PS5 searches September 2020: PS5 pre order – 7,500,000+ queries PS5 price – 1,800,000+ queries PS5 release date – 1,500,000+ queries PS5 pre order Walmart – 300,000+ queries Post Launch According to Google trends, search interest for the PS5 pre orders was double that of Xbox Series X pre orders. The sales numbers confirmed these trends. Through the first 4 weeks of sales, the PS5 sold 1.5 times more units than the Xbox, both globally and in the US. Consoles sold globally through first 4 weeks: PS5 Global sales – 3,368,098 units Xbox Series X global sales – 1,817,303 units Consoles sold domestically through first 4 weeks: PS5 US sales: 1,389,963 units Xbox Series X US sales: 988,641 units After launch, we saw “restock” queries skyrocket as retailers everywhere were completely sold out. We saw similar trends here as we did with pre order queries, with PS5 restock queries outnumbering Xbox Series X queries almost 4 to 1. “Restock” searches November 2020: PS5 restock – 2,200,000+ queries Xbox series x restock – 500,000+ queries “Restock” searches December 2020: PS5 restock – 5,000,000+ queries Xbox series x restock – 800,000+ queries Overwhelming Demand Crashes Retailer Websites Both consoles saw an unprecedented demand online due to COVID-19 restrictions at physical retail locations. This caused retail websites to struggle to keep up with the demand. In some cases, the demand was too much, and the websites went down temporarily. When these sites were down, consumers turned to Google search for answers. During the month of September, the Best Buy website went down multiple times. The queries “is best buy website down” and “best buy site down” had the most volume during that time. “is best buy website down – 5,400+ queries “best buy site down – 2,400+ queries During November, the Walmart website went down on multiple occasions. The queries “Walmart website down” and “Walmart site crash” had the most volume during that time. “Walmart website down” – 6,600+ queries “Walmart site crash” - 5,400+ queries As we continued to track search interest daily, we found there was more buzz for the PS5 over the Xbox Series X. When we compared the most popular keywords for each, PS5 queries had over twice as much volume as Xbox queries. We were able to accurately predict that PS5 would outsell the Xbox Series X, as the search trend data directly correlated to sales. All brands should be paying attention to search trends in order to have a better understanding of the marketplace, their own brand health, and the search interest in their competition. If you liked this article, we invite you to learn more about our SEO services.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The First Month of 2021 Well, we’re off to quite a start in 2021. There was a notion that with the flip of the calendar year the entire world would improve automatically. Now, we should all realize that years are a human construct and large changes to society don’t happen overnight. With that stated, we saw many historical developments in the month of January and the phrases we collected from Google Trends reflected those changes. One of the biggest shifts was related to how we categorized the search terms. We had to create a category called “Stocks” because of actions that people wanted to know more about that occurred in the later half of the month. Here’s is the month that was by top Google Trends keywords, as analyzed by AMP Agency. January’s Top Queried Phrases There were a good number of phrases that were queried more that 10 million times over the course of a day in January. Not all of them were driven by Google Doodles, most were driven by the need to know more about an event. Georgia Senate race - 1/4/2021 - 10,000,000+ queries Georgia election - 1/5/2021 - 10,000,000+ queries James Naismith - 1/14/2021 - 10,000,000+ queries Patrick Mahomes - 1/16/2021 - 10,000,000+ queries Martin Luther King Day - 1/17/2021 - 10,000,000+ queries Conor McGregor - 1/23/2021 - 10,000,000+ queries GameStop stock - 1/27/2021 - 10,000,000+ queries The first two keywords in our list are related to the United States Senate special election that was held in Georgia on January 5th. These phrases were the most queried of all the politics-related keywords of the month, although there were a large group of them driven by political events that are examined in the next two sections. The two Google Doodle driven keywords were James Naismith, the inventor of the game of basketball, and Martin Luther King Day, which celebrated the national holiday and day of service that honors the life of Dr. Martin Luther King Jr. There were two sports-related keywords with over 10 million queries: Patrick Mahomes suffered a concussion in a NFL playoff game and Conor McGregor got knocked out during his bout at UFC 257. The world of sports was a main driver of search interest in January and we’ll explore the keywords that drove over 5 million queries in a section below. Lastly, actions in the US stock market drove more search volume in January 2021 than any other month since the beginning of 2019. The top query was GameStop stock on the 27th, but there were several others that piqued the interest of users trying to learn more and understand why certain stock prices were soaring. The End Of One Presidency... The Georgia special election keywords were the most popular and they were a precursor to the keywords queried related to political events that happened in the last days of Trump’s Presidency. The following list presents the phrases of what people were searching before, during, and after the storming of the United States Capitol. Trump - 1/5/2021 - 5,000,000+ queries 25th Amendment - 1/6/2021 - 5,000,000+ queries Capitol - 1/6/2021 - 5,000,000+ queries News - 1/6/2021 - 5,000,000+ queries Brian Sicknick - 1/7/2021 - 500,000+ queries Parler - 1/8/2021 - 2,000,000+ queries Insurrection Act - 1/10/2021 - 1,000,000+ queries Trump impeachment - 1/11/2021 - 500,000+ queries 25th Amendment - 1/11/2021 - 500,000+ queries Impeachment - 1/12/2021 - 2,000,000+ queries The one interesting note from a search keyword/Google Trends reporting standpoint is the phrase of “News” from the 6th of January. It’s as if we didn’t have any words to help guide our search. ...And The Beginning Of Another. With the new administration getting sworn in, there was increased search volume around the new President and Vice President and the Inauguration. Garth Brooks - 1/18/2021 - 500,000+ queries Inauguration - 1/19/2021 - 5,000,000 + queries Amanda Gorman - 1/19/2021 - 2,000,000+ queries Joe Biden - 1/19/2021 - 2,000,000+ queries Kamala Harris - 1/20/2021 - 2,000,000+ queries Poet Laureate - 1/20/2021 - 1,000,000+ queries Lady Gaga - 1/20/2021 - 1,000,000+ queries Jill Biden - 1/21/2021 - 1,000,000+ queries With all respect to Garth Brooks and Lady Gaga, the real big star coming out of the Inauguration was Amanda Gorman according to Google Trends. Fanatical About Finances As we stated in the beginning of this post, we had to create a new category for our keyword collections because of the number of keywords related to stocks. The highest queried phrase was “GameStop stock” on the 27th with over 10 million queries but here are the other stock-related keywords that made the daily top 3: GameStop - 1/21/2021 - 1,000,000+ queries GameStop stock - 1/25/2021 - 1,000,000+ queries GME - 1/25/2021 - 1,000,000+ queries GameStop stock price - 1/28/2021 - 1,000,000+ queries American Airlines stock - 1/28/2021 - 200,000+ queries Robinhood - 1/27/2021 - 5,000,000+ queries AMC Stock - 1/31/2021 - 5,000,000+ queries Along with the GameStop inquiries, the other companies mentioned are American Airlines and AMC. Certainly Reddit and Robinhood have changed the game of individual stock trading. Another financial topic that has been rising in search interest over the past few months is Cryptocurrency. Here are the top terms from January 2021: Bitcoin price - 1/2/2021 - 500,000+ queries Bitcoin - 1/11/2021 - 500,000+ queries Dogecoin - 1/27/2021 - 5,000,000+ queries Bitcoin’s price hit new highs twice in January along with Dogecoin, which is another cryptocurrency that was introduced in 2013, saw its price skyrocket as Reddit members and Elon Musk brought attention to it amid the GameStop short squeeze. Lastly, many people were also interested in making a lot of money for low effort the old fashioned way - the Lottery: Mega Millions - 1/12/2021 - 2,000,000+ queries Powerball - 1/13/2021 - 1,000,000+ queries Mega Millions drawing - 1/15/2021 - 1,000,000+ queries Mega Millions - 1/22/2021 - 5,000,000+ queries With prizes ranging from 100s of millions to 1 billion dollars, users were very interested in the results of these lotteries. GridIron Football Dominates When we looked past the 10 million plus queries that were sports-related, we found that the 5 million plus queries were all North American football-related (not to be confused with football that we call soccer. People search for that type of football a lot in the USA), Ohio State Football - 1/1/2021 - 5,000,000+ queries Steelers - 1/9/2021 - 5,000,000+ queries Drew Brees - 1/17/2021 - 5,000,000+ queries Green Bay Packers - 1/24/2021 - 5,000,000+ queries Chiefs - 1/24/2021 - 5,000,000+ queries Ohio State won the College National Championship game this year as the Steelers took an early exit in the playoffs. Drew Brees called it a career and the Green Bay Packers lost to Tom Brady’s Buccaneers. Lastly, the Kansas City Chief made their way to the SuperBowl for the second year in a row. Next month, we’ll showcase how the major sports leagues fared in the times of COVID-19. We’ll have a 12 month sample set by the time we’re writing up the February 2021 post. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
2021 Edelman Trust Barometer Reveals Brand Leaders Expected to Take Lead on Social Issues Each year, global communications firm Edelman releases its Trust Barometer — a survey-driven report of how trusted governments, NGOs, businesses, and media are around the world. The 2021 Edelman Trust Barometer draws on survey responses from 33,000 individuals in 28 countries. It reveals insights about both the general population (ages 18+) and informed public (college-educated, ages 25-64, in the top 25% of household income in their country’s age group). This year’s Edelman Trust Barometer notably uncovers a growing distrust of government in the U.S. and China, and increased expectations for business leaders. Here are 10 key takeaways for brands, marketers, and advertisers: Business is more trusted than government, NGOs, and media in 18 of 27 countries surveyed. Community organizations, local leaders, and scientists are more trusted than government leaders, religious leaders, journalists, and CEOs. CEO credibility has dramatically declined in India, Brazil, Indonesia, Argentina, Russia, France, and Japan during the past year. Trust in search engines, traditional media, owned media, and social media has declined. People are placing more importance on information literacy. 68% of those surveyed believe CEOs should step in when the government does not fix societal problems. 66% think CEOs should take the lead on change rather than waiting for the government to impose change on them. 65% believe CEOs should hold themselves accountable to the public and not just to the board of directors or stockholders. 86% expect CEOs to speak out publicly about one or more of these societal changes: pandemic impact, job automation, societal issues, and local community issues. 68% agree that consumers should have the power to force corporations to change. So what does this mean for your brand? With consumer trust in business and expectations for brand leaders steadily rising, it is essential that you understand how to build trust with your audience. Read on to learn how you can inspire confidence and loyalty among your current and potential customers. Get involved with grassroots organizations that your community cares about. Partner with local non-profits, small businesses, and community leaders to engage with social causes that matter to your audience. Make sure you’re reaching out to organizations and influencers who can authentically connect with your brand. For example, during International Women’s Month, AMP helped create PUMA’s “Do You” campaign, which sparks conversation around female empowerment. The campaign features professional basketball player Skylar Diggins-Smith and New York City Ballet principal dancer Lauren Lovette, athletes who volunteer with programs that uplift young women. When you have a great brand-cause and brand-influencer fit like this, authenticity is sure to follow. Invest in influencer partnerships. According to Business Insider, brands are projected to spend $15 billion on influencer marketing by 2022. And that’s no surprise given that 1 in 5 Gen Zers and millennials in the U.S. and UK makes purchases inspired by influencer or celebrity social media posts, as evidenced by a 2019 survey from GlobalWebIndex. Influencer partnerships are so much more than the stereotypical pastel aesthetics and travel photos we often associate them with. They are powerful resources that can humanize a brand and give your company access to a devoted, loyal fanbase. And fortunately, influencers are not one size fits all. Smaller companies might consider micro influencers (1K to 100K followers) or nano-influencers (under 1K followers), who have the power to attract niche audiences on a lower budget. You don’t need a Hadid sister to make a splash in this industry! Be transparent and hold your brand accountable. It is no longer enough for brands to exclusively talk about their products and services. Consumers want to know that the companies they buy from have values that resonate with their own. In fact, up to 83% of millennials say it’s important to them to buy from companies that align with their beliefs and values, per the 5W PR’s 2020 Consumer Culture Report. When you’re planning your marketing strategy for the 2021-2022 year, consider how and where your brand might appropriately express its values. Which social media platforms are your customers most present on? Which current events are they following? Keep in mind that what matters to the average Gen Z customer may be different from what the average baby boomer cares about. Research and relevancy are essential. Diversify your workforce. Representation among brand leadership teams has been a hot topic this past year. A new Instagram account called True Colors highlights the lack of diversity among top brand leadership by re-imagining logos based on the whiteness of their leadership teams. Beyond enriching your brand with new ideas, skills, and perspectives, diversifying your workforce can also improve your standing with consumers. In fact, 38% of consumers are more likely to trust brands that do well with showing diversity in their ads, according to a 2019 Adobe research report. Creating nuanced, inclusive representation in your marketing requires diverse leadership and supporting teams. Consider who your audience is and who is creating their ads. It may take time to increase diversity among your brand’s teams, but it’s an effort well worth making. Click here to discover more insights from the 2021 Edelman Trust Barometer. And remember, with great brand, comes great responsibility.
What Do Capricorns Hate? The Burning (with hatred) Questions We Google About the Twelve Signs of the Zodiac For Valentines Day 2021 we decided to explore the top "hate" queries associated with every astrological sign according to their Google search volume. Since we're SEOs and not astrologers, in addition to our search intelligence insights we'll also include the top image associated with every query. Also make sure to check out our companion piece to this article, The Most Loved Zodiac Sign, Search Listening, and Why I’m Glad I’m not a Gemini, for more Zodiac search volume fun! What Do Capricorns Hate "What do Capricorns hate" was tied with "Scorpio hates" for the position of most searched “sign” + “hate” query. According to the highest ranking image for this query, Capricorns dislike it when negative and critical people are discouraging and disparaging to others. They understandably dislike self-important people along with moochers, liars, flakes, and gossips. Capricorns can easily tell the difference between clever and obnoxious behavior and dislike the latter. There were eight instances where Google showed search volume for a sign plus the word “hates”. We thought it would be interesting to share the most common “hates” queries by MSV along with some other bonus insights. Keyword Volume scorpio hates 140 virgo hates 110 taurus hates 90 sagittarius hates 90 libra hates 40 aries hates 10 capricorn hates 10 aquarius hates 10 Scorpio Hates Self sufficient Scorpios hate relying on others, not being in control and being left unaware. They despise disloyalty, dishonesty, and greed. They aren't fond of the dispassionate and people who can't take a joke, but also don't you dare tell a Scorpio to "get over it". Scorpios don't like emotionally closed off behavior and having to explain or justify their own emotions. You can be assured that if you've just met a Scorpio, their guarded nature means they probably don't trust you yet. If you are an unmotivated freeloading failure, don't expect any sympathy from a Scorpio. Virgo Hates Keep your hands to yourself around a Virgo! They don't love touchy people who fiddle with objects around them. Virgos also don’t care for incompetent, careless, and stupid people. Boasting and whining around a Virgo is not a key to their heart. If you have a stubborn personality you might have a hard time getting along with a Virgo. Taurus Hates If you would describe yourself as a nitpicker then there is a good chance a Taurus will perceive you as pestering. Hypocritical behavior and flip flopping is especially annoying to a Taurus who values sticking to your guns. Loud and impatient behavior is a sure way to get under a Taurus's skin. Sagittarius Hates Nothing irks a Sagittarius more than assuming they are lying to you. Like Scorpio, Sag hates it when people can't take a joke. They are disinclined towards unenthusiastic people and cynical people. They don't want anyone trying to control them and hate it when folks don't play fair. Being a sore loser and not accepting when you are wrong is a sure way to get a Sagittarius on your bad side. Libra Hates Selfish, inconsiderate, and unfair behavior is extremely annoying to a Libra. Don't plan on rushing them into making a decision and always offer to return a favor you owe them. If you take advantage of a Libra's friendly nature they might not forgive you and they revile it when you bring chaos and uncertainty to their life. Aries Hates Sluggish time-wasting behavior is bothersome to Aries. Don't get in the way of a motivated Aries and don't be indirect with them either. You won't succeed in tempering their relentless optimism with cautiousness or pessimism but you'll bug them if you try. Capricorn Hates Like we said, Capricorns hate dream-crushers and the overly negative. They also reserve extra dislike for fake people and obnoxious people. Aquarius Hates Nothing turns off an Aquarius more than pushy, showy, or overbearing behavior. Give an Aquarius plenty of space and always demonstrate open mindedness when you're around them. An Aquarius considers themselves a dedicated friend so it can be extra hurtful to them if you question their friendship and authenticity. Bonus Insights "Why do people hate Capricorns" gets 110 searches a month, it's safe to say lots of other signs find this sign ornery. "Virgo man hates being ignored" also gets 110 searches a month so don't do that if you're trying to win one over. "I hate Virgo men" was the top "I hate" query with 90 searches a month. Tied for second place for this undistinguished prize with an MSV of 50 is Taurus women, Libra men, Tauruses in general, and "being a Pisces", which hits us right in the feels. The Bronze medal for "I hate" is a tie at 40 MSV between "Aries men" and "Pisces" in general. If you loved this article check out our companion piece, The Most Loved Zodiac Sign, Search Listening, and Why I’m Glad I’m not a Gemini.
The Most Loved Zodiac Sign, Search Listening, and Why I’m Glad I’m not a Gemini Self-understanding has become more important than ever. In a tumultuous world we search for meaning anywhere we can scrounge it up, trying to make sense of why we are the way we are. That’s why it’s no surprise that nearly ⅓ of Americans said they believed in astrology in a 2017 Pew Research survey, and why it’s recently enjoyed a surge of popularity especially among younger generations. We can only imagine the number would be higher if it included the amount of semi-believers and recent quarantine hobbyists. Almost all of us know our zodiac sign and the traits we supposedly have, and a solid chunk of us take it seriously. And for the true believers, the new believers, and those in denial, the best place to search for meaning is the same: Google. To honor Valentine’s day, we ran an analysis on hundreds of thousands of zodiac-related keywords using our search listening tools to find the most loved Zodiac sign. No matter what you say, we know you want to know. Using data from 2020, we found the most and least searched for pairs of zodiac signs in Google, totalling almost 19 million searches overall. We also looked into the search behind each sign to see what other data we could reveal. Using zodiac population estimates we looked out for differences in the data and the uneven distribution of birthdays throughout the year (turns out there aren’t that many Aquariuses!) Disclaimer: Results for Cancer should be taken with a grain of salt. We did our best to dig into the intention behind the search results we analyzed to remove any data related to the disease cancer, but we erred on the side of overstripping the data. Don’t be sad if you see Cancers aren’t getting the love they deserve. Results With our treasure trove of data we answered your most burning zodiac love questions: Who is the most popular zodiac sign? Who is the most popular zodiac couple? Who is the most loved sign on Valentine’s day? Who do people want to attract the most? And how do they want to do it? (Spoiler alert: it isn’t very romantic) Here’s what we found. Most Popular Zodiac Sign Leo (July 23 - Aug 22) Leos, known for being outgoing and confident, seem to be the most popular by far to be paired with another zodiac sign in search. This is made even more impressive by the fact that Leo is the 2nd rarest sign in the United States (behind Aquarius). Sagittarius (Nov 23 - Dec 22) Extroverted, funny Sagittarius received the next highest amount of searches, despite being the 3rd least likely sign to be born under. Scorpio (Oct 24 - Nov 22) In third place is passionate and intuitive Scorpio, the most common zodiac sign amongst Americans. Most Popular Zodiac Couple Top 10 Searched For Zodiac Pairs Rank Pair Average Monthly Search Volume 1 Leo + Sagittarius 251,470 2 Gemini + Leo 236,990 3 Leo + Scorpio 225,160 4 Leo + Virgo 201,460 5 Scorpio + Sagittarius 187,500 6 Leo + Pisces 185,530 7 Gemini + Sagittarius 178,530 8 Libra + Sagittarius 173,150 9 Scorpio + Pisces 170,270 10 Taurus + Scorpio 170,130 Bottom 10 Searched For Zodiac Pairs Rank Pair Average Monthly Search Volume 57 Taurus + Cancer 114,710 58 Gemini + Capricorn 113,560 59 Capricorn + Aquarius 113,390 60 Cancer + Libra 112,710 61 Taurus + Capricorn 112,640 62 Taurus + Aquarius 110,140 63 Libra + Capricorn 109,120 64 Capricorn + Pisces 104,720 65 Cancer + Aquarius 101,910 66 Cancer + Pisces 93,010 The highest searched pair was Leo + Sagittarius, which has an impressive 88% on an official looking zodiac compatibility calculator I found online. They’re both flirty and fun signs that apparently hit it off well according to experts and evidence. The next most searched pair was Leo + Gemini (89% compatibility!), both upbeat and adventurous, followed by Leo + Scorpio (49%... yikes), who are a bit more balanced in their demeanor, Scorpios tending to avoid attention unlike life of the party Leos. There is expert speculation that it might be a tough match, but it seems the public is determined to make it work anyway. Leo + Virgo (57%, better) also seem to have a lot of differences to overcome, practical Virgo may not tolerate the free-wheeling behavior that seems to be Leo’s strong suit. The heart apparently cares not, when Leos are involved. Scorpio + Sagittarius were 5th most searched and the highest searched pair without a Leo. With a 49% compatibility rate, I’m beginning to wonder how accurate my mid-2000s love calculator source is. The least searched for pair was Cancer + Pisces but heed our warning that Cancer data might be misleading because Google has a hard time differentiating it from other cancer searches. Plus, the love calculator says they had 92% compatibility, so you know they belong together. Capricorn appears most in the bottom 10 list, despite both down to earth couples Capricorn + Taurus and Capricorn + Pisces having over 98% compatibility. Serious, disciplined Capricorns might be too busy to Google themselves. Most Loved Zodiac Signs “Love” The most likely pair to have “love” in a search was Cancer + Scorpio, both emotional and gentle signs who are understanding and committed (so sappy, I guess they deserve it). After that is Scorpio + Pisces, also sensitive and faithful types. Shocking exes across the nation, it appears being both devoted and considerate is the best recipe for love. Aries + Taurus are the next most likely to be searched with “love” although they are a far cry from the softies above. Action-oriented Aries can be at odds with stubborn Taurus, who like to take their sweet time mulling things over. Overall, Scorpio got the most love, although Leo was close behind (classic). (To see the biggest haters of the zodiac community, check out Sean’s article on What Do Caps Hate.) “Valentine” In February 2020, Gemini was overwhelmingly the most searched sign with “valentine” perhaps because they are thought to have two distinct sides, there is something for everyone? As astrology continues its relentless march towards becoming our dominant national religion, it follows that searches for zodiac signs + “valentine” increased over 300% from 2019 to 2020. Throughout the entire year, Virgo was most likely to be searched with “valentine” anywhere in the keyword, likely because they are very chill compared to two-face Gemini and showboat Leo (totally kidding). In a fall from grace, Leo -- perhaps pigeonholed into the status of fun summer fling -- was the least searched in February 2020 with “valentine” in the phrase. “Crush” Affectionate Pisces were the most searched with “crush.” Known to be wise and empathetic, it makes sense Pisces are more crush-worthy than harsher types. Scorpio and Leo follow in “crush” searches (it feels like they are rubbing it in our faces at this point). Most Attractive Zodiac Sign (Sorry the search world is so fraught for you, sweet loving Cancer.) Over 340,000 searches were made in 2020 about how to attract certain zodiac signs. Known by now to be highly desired, “how to attract a Leo man” and “how to attract a Scorpio man” were the most searched for phrases. Favorite Scorpio came out on top overall, followed by Aries, Taurus, and Libra. Many of the searches included a gender, and we found huge discrepancies in the amount of searches for how to attract men vs women. Leo was 7th in overall attraction searches including those with no gendered terms, yet Leo men were the 2nd most sought after, while Leo women were 11th ahead only of Cancer. There were 41% more searches for how to attract men than how to attract women, and Scorpio was #1 for both. Taurus, Aries, and Libra surpass expectations based on their share of the population, while Gemini seems to be left out in the cold. Zodiac With The Most Pick-Up Lines Unfortunately or fortunately, depending on your taste, it seems that some Gemini lovers have actually skipped over long-term attraction strategies in search of instant gratification. All is fair in love and war, which is why I am trying not to judge the fact that people are searching for pick-up lines related to zodiac signs. Of course, I couldn’t help but search the result of my sign. (Taurus, if you insist.) And unless you are one of the nearly 7,000 Americans who searched for a zodiac pick-up line in 2020, you may be surprised to learn I didn’t find a single bull/horns pun. Instead, content appears to be geared toward subtly (or not) wooing signs based on their supposed personality traits. They range from somewhat cute to very alarming, YMMV. Although not every sign even receives searches each month related to pick-up lines, Gemini has twice as many searches as any other sign. Inquirers are encouraged to draw unsuspecting Geminis into a fun conversation, breaking the ice with classics such as “What would you like for breakfast tomorrow morning?” I’m just saying, I’m glad I’m not a Gemini. Most signs had a fairly even distribution throughout the year of pick-up related searches, but a few seasonal outliers were much more popular during certain times of the year. Pick-up artists looked to ensnare cozy Pisces, born in February/March, much more often in September and December than the rest of the year. Taurus born in April/May was most popular in November, and Libra born in September/October was most popular in January. May/June baby Gemini was especially targeted in the spring, while falling out of favor in the fall. Scorpio was most popular in the winter, but not in the summer, and is born in October/November. Love is indeed a fickle thing. - - - Some signs seem to have a flair for drama, ups and downs, and limited spikes of interest, while others remain universally loved at consistent rates. Being a Leo or Gemini sounds like hard work in my humble opinion, hopefully as exhibitionists they enjoy themselves. We’ll leave you with this: You don’t have to believe in astrology to find it fun, and you don’t have to be a Leo to have a shot at love. Just know that no matter what your sign, someone is searching for you.
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. YOUTUBE ADDS NEW HASHTAG SHOWCASE PAGES TO ASSIST IN CONTENT DISCOVERY YouTube has launched a new hashtag search option, which provides a full-page display of YouTube videos that include your chosen tag, along with usage insights, all on one screen. Read More BOOSTING YOUR BRAND THROUGH SOCIAL MEDIA ENGAGEMENT [INFOGRAPHIC] This infographic from the team at Crestline incorporates a range of insights and notes that might help guide your thinking around how you post, which platforms you focus on, and what you can expect to see as a result. Read More LINKEDIN ADDS SWIPE-UP LINKS TO LINKEDIN STORIES LinkedIn has now officially launched the capacity to add links into your LinkedIn Stories - though it's not available to all users at this stage. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Last Month of 2020 It’s been quite a year, eh? After November with all of the election query volume, we weren’t sure we’d have the energy to craft another examination of Google Trends data. Thankfully, if we learned anything from this year, we know that we are more resilient than we ever imagined and we have the strength to write as many articles as needed to close out the year. Even though December didn’t have an election, there were plenty of things that people found interesting and turned to Google to find more information. Here are the highlights from the data we collected from Google Trends. December Doodles The keyword phrases with the most queries were all attached to Google Doodles in December 2020. They were the only phrases reported as having 10 million plus queries. Sudan the last male northern white rhino - 12/19/2020 - 10,000,000+ queries Winter Solstice Great Conjunction - 12/20/2020 - 10,000,000+ queries New Year's Eve - 12/30/2020 - 10,000,000+ queries Each of these phrases were connected to a Doodle that sat at the top of Google.com. Every click on the Doodle drove users to the Google result page with the phrase populated in the search box. The case and the punctuation are copied exactly as they are reported in Google Trends so if the phrase has multiple words in lowercase, that’s what we report here. The first keyword is related to the ongoing rhino conservation efforts and the dangers of extinction. With Jupiter and Saturn appearing close to each other in the sky, there was a Doodle created to celebrate a vision that has not been seen in almost 800 years. Lastly, Google had a Doodle up for NYE. The AMP team finds it interesting that the days of the query volume are shifted one day ahead of the actual event (Example: New Year’s Eve is December 31st, not December 30th). This shift in the data may be due to how Google Trends is measuring the beginning and ending of days. An earlier start time could account for this shift. Holidays December is known for its holidays. Here are the phrases that we categorized as Holiday terms. Best Buy - 12/14/2020 - 2,000,000+ queries Santa Tracker - 12/23/2020 - 5,000,000+ queries Merry Christmas wishes - 12/23/2020 - 500,000+ queries Merry Christmas - 12/24/2020 - 1,000,000+ queries Restaurants open on Christmas - 12/24/2020 - 500,000+ queries Happy New Year 2021 - 12/30/2020 - 1,000,000+ queries Ball Drop 2021 - 12/31/2020 - 1,000,000+ queries Best Buy made the list because they had sold out of gaming consoles and were restocking on the 15th. The Santa Tracker is a perennial favorite, but is the popularity waning? Search query volume for this phrase peaked in December 2018. Santa may need a little more PR next year. Along with the other Christmas phrases, we saw the utilitarian phrase of “Restaurants open on Christmas” made the top 3. We hope that restaurants received more orders this year as the pandemic has taken a large toll on the industry. Finally, there were more New Year’s Eve queries including one related to the famous ball drop. What Are We Going To Watch? We saw a good number of queries related to streaming video content. Here’s the list of shows and movies that were noteworthy in December. Selena Netflix - 12/3/2020 - 500,000+ queries Mandalorian - 12/18/2020 - 2,000,000+ queries Mandalorian - 12/18/2020 - 1,000,000+ queries The Midnight Sky - 12/23/2020 - 500,000+ queries Soul - 12/24/2020 - 1,000,000+ queries Wonder Woman 1984 - 12/25/2020 - 5,000,000+ queries The Mandalorian’s Season 2 finale was so popular that it made the top 3 twice (somehow) on the 18th. Glitches like this one are not new to the AMP team, but we report them just the same. The big winner appears to be Wonder Woman 1984, which received the most query volume of any video content related phrase. Broadcast TV drove queries too, but at smaller volumes. Timothee Chalamet - 12/12/2020 - 1,000,000+ queries Who Won 'The Voice' 2020 - 12/15/2020 - 500,000+ queries LeAnn Rimes -12/16/2020 - 500,000+ queries There were a couple of celebrity names queried because of their appearance on shows. Timothée Chalamet hosted Saturday Night Live and LeAnn Rimes won this season’s The Masked Singer competition. People also wanted to know who won The Voice this year, but clearly the winner’s name wasn’t that important. Gaming and Tech News There were some notable keywords that are related to video games, for good and bad reasons, that made the daily top 3 in December. Fortnite Season 5 - 12/1/2020 - 1,000,000+ queries Cyberpunk 2077 - 12/7/2020 - 1,000,000+ queries Cyberpunk 2077 - 12/7/2020 - 500,000+ queries Cyberpunk 2077 - 12/9/2020 - 1,000,000+ queries On December 1, Fortnite Chapter 2, Season 5 launched and is set to end on March 15, 2021. Cyberpunk 2077 had a large promotion and made the top 3 twice (again, somehow) on the 7th. The game launched on the 10th of December, but news of glitches and poor performance on game consoles drove queries even higher. Beyond video games, there were other tech related keywords that made our list. Spotify - 12/1/2020 - 2,000,000+ queries Airbnb stock - 12/9/2020 - 500,000+ queries Bitcoin - 12/16/2020 - 500,000+ queries Spotify’s yearly release of “Your Top Songs” has been gaining popularity over the years. Take a look at what this feature does for search interest in the brand every December. AirBnB went public and Bitcoin hit a record high last month (and it keeps increasing)! Fall and Winter Sports Our last section of the year is focused on sports. Just over a third of the queries that made the daily top 3 were related to sports, which is typical of pre-Covid months. The list of the 2 Million plus queried phrases includes mostly NFL-related keywords. Russell Westbrook - 12/2/2020 - 2,000,000+ queries Steelers - 12/6/2020 - 2,000,000+ queries Cowboys vs Ravens - 12/8/2020 - 2,000,000+ queries Browns - 12/14/2020 - 2,000,000+ queries Raiders - 12/17/2020 - 2,000,000+ queries Alabama football - 12/18/2020 - 2,000,000+ queries NFL scores - 12/19/2020 - 2,000,000 + queries Steelers - 12/21/2020 - 2,000,000+ queries Dolphins vs Raiders - 12/26/2020 - 2,000,000+ queries Maybe when we can attend live games, we’ll see this sports-focused distribution more often in our monthly reports. Check out Google’s Year in Search 2020 if you haven’t already. It is powered by Google Trends so if you have been reading this series regularly, much of it won’t be news to you. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. October 2020 - We’re Almost Done With This Year Here we are, exploring the search trends of the tenth month of this bizarre, tumultuous year. Maybe someday in the future we can look back at these articles and get a good perspective of where we were as a country at this point in time. October started off with a bang when the President contracted COVID-19 and continued with more queries related to politics as the election got closer. There were plenty of sports queries to examine, as well, including ones related to two championships that occurred in October. There were a few holidays (official and unofficial) that drove keyword interest along with some spikes about Daylight Saving Time ending. Lastly, we saw two product names make the top 3 most queried keywords on the day they were released. The 10 Million Plus Club For October 2020 This month, there was only one Google Doodle driving over 10 million queries in a day (Mary Ann Shadd). The other phrases were driven by news or other events of the day. Trump COVID - 10/1/2020 - 10,000,000+ queries Eddie Van Halen - 10/6/2020 - 10,000,000+ queries Kamala Harris - 10/6/2020 - 10,000,000+ queries Mary Ann Shadd - 10/8/2020 - 10,000,000+ queries Dak Prescott - 10/11/2020 - 10,000,000+ queries Sean Connery - 10/31/2020 - 10,000,000+ queries As mentioned, the announcement of the President testing positive for COVID-19 drove the max number of queries as reported by Google Trends. The deaths of Eddie Van Halen and Sean Connery also drove users to search their names. Kamala Harris was the top keyword related to the Vice Presidential debate that happened on October 7th. Dallas Cowboys quarterback Dak Prescott suffered a gruesome compound right ankle fracture and dislocation during a game on the 11th. A Google Doodle was created for Mary Ann Shadd in honor of what would have been her 197th birthday. She was the first Black female newspaper editor and publisher in North America and fought for abolition and women’s suffrage. The Number Of Politics Related Keywords Continues To Grow With the election coming up on November 3rd, the politics-related phrases increased again as compared to September and August. Here are the most important ones from last month: Trump - 10/1/2020 - 5,000,000+ queries Hope Hicks - 10/1/2020 - 2,000,000+ queries Kayleigh McEnany - 10/5/2020 - 1,000,000+ queries Pence Fly - 10/7/2020 - 2,000,000+ queries 25th Amendment - 10/8/2020 - 1,000,000+ queries Trump town hall - 10/14/2020 - 1,000,000+ queries Hunter Biden - 10/14/2020 - 1,000,000+ queries AOC - 10/20/2020 - 1,000,000+ queries Debate tonight - 10/21/2020 - 2,000,000+ queries Amy Coney Barrett - 10/26/2020 - 2,000,000+ queries Excluding the two politics-related terms that made the 10 million+ club, this list contains the keywords that were queried the most in October. COVID-19 made its way through the White House early in the month, with the President and Hope Hicks being the first ones to get it. Then, Kayleigh McEnany tested positive for the virus. The fly that landed on Mike Pence’s head drove people to search as did the House seeking to invoke the 25th Amendment, which allows a president's Cabinet or Congress to intervene when a president is unable to conduct the duties of the office. The Trump town hall was queried more than the Biden one. On that same day, a New York Post article about Hunter Biden’s business dealings piqued the interest of Google searchers. AOC joined Twitch on the 20th and the last presidential debate was a hot topic. Finally, Amy Coney Barrett was sworn in as a Supreme Court Justice, which was almost a month to the day she was announced as a nominee (Amy Coney Barrett - 9/25/2020 - 2,000,000+ queries) For marketers, it is important to understand how much attention politics draws right before the election. For marketers trying to get their messages across, it may provide an opportunity with an increase in traffic to news sites. Holidays, Time, and Blue Moons (not the beer) October had a good number of holidays that made our keyword list. Columbus Day is still a thing, so people are searching about it. Also, Amazon Prime Day got moved from July to last month because of the pandemic. Columbus Day 2020 - 10/11/2020 - 2,000,000+ queries Amazon Prime Day - 10/12/2020 - 2,000,000+ queries Let’s see if the shift in dates had an effect on the search popularity of “amazon prime day” The interest on that phrase is down from July 2019 but the peak occurred in 2018. Halloween drove searches but so did the other phenomenon (both natural and man made) that happened at the end of the month. Halloween - 10/29/2020 - 1,000,000+ queries Daylight savings time 2020 - 10/30/2020 - 1,000,000+ queries Blue moon on Halloween - 10/30/2020 - 200,000+ queries Blue moon - 10/30/2020 - 500,000+ queries Daylight savings - 10/31/2020 - 1,000,000+ queries Certainly a blue moon that happens on Halloween is interesting and enough people have searched about full moons earlier in the year for those queries to make our list (Example: Strawberry Moon - 6/4/2020 - 500,000+queries) but the subject of Daylight Saving time driving not one but two phrases into the top 3 across two days is odd. It appears that no one cared when we turned the clocks forward back in the spring, but in October, it was a big deal! New Products There were two popular product releases in October 2020: iPhone 12 - 10/13/2020 - 5,000,000+ queries Hummer EV - 10/20/2020 - 1,000,000+ queries Now, an electric Hummer was probably a bit of a surprise but certainly any time a new iPhone is released, there is going to be people searching for it. Let’s look at how the 12 compared to other releases. The peak for “iphone” happened in 2012 with the release of the iPhone 5. We then took a look at how the most recent models compared to each. The iPhone 7 is the clear winner when we compared the model search terms with a timeframe of the last 5 years. Is the popularity of the iPhone decreasing? The level of search interest seems to be dwindling. We Are The Champions Of the 93 keyword phrases we collected in October 2020, 39 of them were sports related. The NFL made up most of the phrases but we thought we’d point out a few terms of other sports. UFC/Boxing: Lomachenko vs Lopez - 10/16/2020 - 500,000+ queries Khabib vs Gaethje - 10/23/2020 - 2,000,000+ queries Clemson football Clemson football - 10/17/2020 - 200,000+ queries Clemson football - 10/29/2020 - 500,000+ queries Clemson football - 10/31/2020 - 1,000,000+ queries UEFA Champions League Soccer Champions League - 10/21/2020 - 500,000+ queries Juventus vs Barcelona - 10/28/2020 - 500,000+ queries It’s important to note that the search interest for sports – even ones that we may not think have mass appeal. We’re waiting until the American Cornhole League keywords start showing up in the daily top 3. The NBA and MLB had their championship series occur in October. The NBA is certainly more popular from a search perspective. Lakers - 10/6/2020 - 5,000,000+ queries Lakers - 10/11/2020 - 5,000,000+ queries World Series - 10/20/2020 - 1,000,000+ queries Dodgers - 10/27/2020 - 2,000,000+ queries Next month, we’ll report if the NFL’s popularity is continuing to increase. The early data for November suggest it is, but we’ll provide our analysis in December. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services, Until next month.
A part of AMP’s Search Intelligence service is monitoring and analyzing changes in monthly keyword data such as estimated impressions and average monthly search volume to uncover insights about an audience or category. If you’re familiar with our Google Search Trends Insights series, you’ll know we’re already fans of using Google Trends to work out what’s weighing most heavily on the American mind. Today, we want to apply our Search Intelligence service to tomorrow’s election to see if we can predict which candidate is going to win in three critical midwestern swing states. To make these predictions, we used Google Keyword Planner’s Estimated Impressions metric to gauge the relative popularity of Trump and Biden branded merchandise. We used this US News article to decide which swing states to analyze and we have some interesting insights to share for three of them- Pennsylvania, Michigan, and Wisconsin. Our Thinking In 2016, the small Chinese city of Yiwu accurately predicted the outcome of the American election by noting that the city’s many small goods factories were selling much more Trump merchandise versus Clinton merchandise. We are applying the same rationale, that demand for merchandise tracks popular support, to several swing counties located in swing states. By using Google Keyword Planner’s Estimated Impressions metric, we can speculate how popular each candidate’s merch has been in each county and thus how that county is likely to vote. While it’s true that not every voter orders a sign or hat online, we still believe the data is useful because voters who vocally support a candidate may be likely to influence their friends, family, and neighbors. Can Search Behavior Be Predictive? Search insights, like the ones we gathered from Google Trends and Keyword Planner, can be a good indicator of future events because it can be used to identify historic trends which are likely to continue. Businesses can use this data to determine which types of products they should be producing and how they should be marketing those products. By analyzing search insights about a topic over time, you can discover the increased public demand for a certain product type or variety. This particular function of Search Intelligence is called search listening. For example, we can conduct a search listening exercise on a topic like “multivitamin” and uncover the insight that “multivitamin” keywords modified by the words “iron free” are seeing an increase in popularity, or that “sugar free multivitamin” is seeing a decline. Search Intelligence vs. Polling Search Intelligence can deliver insights you aren’t likely to get from other methods such as focus groups or polling. This is because Search Intelligence data is self-selected. You’re analyzing a population’s Google searches instead of depending on a third party pollster to successfully make contact with a person and then successfully persuade them to answer a question honestly. Search Intelligence data comes from people who sought out the search engine and entered their burning questions into it. Search engines are judgment free environments which are accessible to a huge swath of the population, so the data we can glean from them should be valued as an important input when examining or predicting behavior. Methodology To determine the relative popularity of Trump and Biden in the swing counties, a list of 40 “merchandise” associated keywords was inputted to Keyword Planner and then their estimated monthly impressions for November 2020 were aggregated and divided between “Trump supporting keywords” and “Biden supporting keywords”. In total, there are 40 keywords divided into eight categories: Button Flag Hat Merchandise Shirt Sign Sticker Store All variations of a candidate’s name and campaign are accounted for, so not only are we tracking estimated impressions for “Trump sign” and “Biden sign” but also variations such as “Joe Biden sign” and “Trump Pence sign”. Predicted State Victors According to Merch Sold in Swing Counties If estimated merchandise impressions were the sole metric which decided the outcome of the election in these swing counties, we would feel confident calling the following three states for either President Donald Trump or Former Vice President and presidential candidate Joe Biden. Pennsylvania – Winner: Trump Our Search Intelligence analysis indicates that President Donald Trump is likely to win Pennsylvania. He appears to have maintained his 2016 support in the seven counties he won in the previous elections and appears to be ahead of Former Vice President and presidential candidate Biden in two more counties, including the critical swing county of Lackawanna. In Lackawanna county three of the top five merchandise searches belong to Trump. Trump also appears to be winning the Philadelphia suburb of Montgomery County. The query “Trump store” has nearly 1.6X the amount of estimated impressions as the highest Biden query, “Biden Harris sign”. It is worth noting here that at the time this data was aggregated the Real Clear Politics average of polls was giving Biden a +3.6 advantage in the state and that the political futures market PredictIt had Biden as a clear favorite, with one share of “Yes Biden will win PA” selling for $0.63 whereas shares of “Yes Trump will win PA” were only selling for $0.39. Michigan – Winner: Biden President Donald Trump appears to be losing ground in Michigan. According to this Search Intelligence analysis Trump is behind Biden in three of the four counties he won last time and all other counties which went Clinton in 2016. Looking at the two swing counties Trump is losing in 2020, the advantage in merch impressions clearly belongs to Joe Biden. Wisconsin – Winner: Trump Trump merchandise is generating more impressions than Biden merchandise in four of the five Wisconsin swing counties. Trump is underperforming Biden in Kenosha county, a county he won in 2016 but to make up for this he is overperforming in Eau Claire and La Crosse counties. With Trump winning merchandise impressions in 70% of total counties and 80% of swing counties, the data shows that he is doing better in the state than either the RCP average of poll or PredictIt indicate. At AMP Agency, we provide our clients with search insights as a data point to inform business decisions. Our passion for this leads us to explore search insights around major events such as elections as well because it’s another data point we can use to inform ourselves and understand the world around us. If you’re already practicing Social Listening or are gathering insights from polls or focus groups, Search Intelligence is another great tool to add to the mix. After all, no one lies to Google. To learn more about Search Intelligence and our SEO services, contact us.