October 25, 2016

Girl Scout Cookie-Flavored Cereal is Heading to a Grocery Store Near You

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If you’ve ever needed an excuse to eat cookies for breakfast, your wait is over: Girl Scouts is releasing Thin Mint and Caramel Crunch flavored cereal in January.

It's about time.

February 11, 2016

“Little egg-shaped treasures”: Why teens online are obsessed with a lip balm brand

An internet subculture dedicated to the worship of EOS lip balms has found a perfect balance between a blank canvas for teenage imagination and sophisticated adult beauty product. See why everyone from your 8-year old niece to Kim K can’t get enough of EOS.

Can’t stop, won’t stop using my EOS lip balm.

February 8, 2016

Coldplay Wins and Loses with Super Bowl Internet Eruptions

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Love them or hate them, Coldplay is exactly the kind of music you play when you're planning on turning an entire stadium into a rainbow "Believe in Love" sign. Despite the presence of several embarrassing pharma ads, the Super Bowl was out to get young folks to watch the show. What they brought was a massively feel-good medley.

 

We watched the Internet light up twice in relation to the performance, in particular. 

First, people hate Coldplay. And Chris Martin, apparently. The Daily Mail's piece does a rambling job of catching you up on all the snide angles on the Beyonce-plus-Bruno-plus-Coldplay thing. Memes abound.

 

Next, the shoes. As a massively-influential sub-culture, sneakers are fascinating. Nevermind Coldplay's obsession with decopage-scrapbooking-on-your-clothes-with-puffy-paint. Of note, in particular, were Chris' custom Jordan Spizike's. Of course, every sneaker site and thread went nuts. Aaaaaaand, none of us can have these shoes because Nike's ID website is only allowing the customization of the Spizike's in Pre-School Girls' sizes. Hmph.

 

Read the Daily Mail's Coverage of Super Bowl Coldplay Hatred

Catch Up With Coverage from Sneaker Site WhatAreThose.com (image credit)

Buy Some Custom Spizike's for Your Pre-School Daughter

Stay up to date with the Sneaker Market via StockX

February 5, 2016

How to Draft the Ultimate Puppy Bowl Fantasy Team

Team Ruff and Team Fluff are at it again this year in Puppy Bowl XII on Animal Planet. As if the event could get any better, this year you can see all the action nose-to-nose through Animal Planet’s online virtual reality experience.

Draft with your head. Not your heart.

February 2, 2016

The 100 Jokes That Shaped Modern Comedy

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Whether you're a conservative aunt and local PTA activist, or whether you're a teen in a darkly-lit mancave concerned with only the dankest of memez, if you're online, you like funny stuff. One might even say that humor is the primordial ooze of the internet and the star of our globally-connected consciousness. So, for your edification and education, here is a compendium of moments in humor that made funny what it is today, from Buster Keaton to Amy Schumer.

Read the Full Article over at The Vulture. Image credit: The Vulture

Read the full article over at The Vulture.

March 4, 2011

What Marketers can Learn from Livin' the Sheen

AUTHORS' NOTE: AMP Agency does not condone making fun of someone potentially struggling with drug-related issues and/or mental health challenges, the media's irresponsible coverage and promotion of someone who is struggling with drug-related issues and/or mental health challenges, or the movie Major League II.

Please, stop me if you've heard this one: 'I am on a drug, and it's called Charlie Sheen!'?

This is one of many seemingly-mad rants of Carlos Estevez (d.b.a. 'Charlie Sheen'?), who within the past week has launched a one-man cross-media assault (radio, TV, social, print) on pop culture. He hit one million followers on Twitter within about a day. Since January, Google searches for 'Charlie Sheen'? have increased tenfold. It's safe to say these aren't just Two and a Half Men fans, either.

While these Busey-ian quotes may seem completely devoid of any logic, reasoning or mental stability, there are some marketing-relevant applications to them, if you listen closely. After the past week, we've uncovered the following five key lessons for marketers:

1.) Pick One Brand Message, and Stick With It ' Sheen has recently unveiled his one-word personal tag-line, 'winning,'? and he hasn't strayed much off message. When asked if he was bipolar, Sheen promptly quipped back with, 'Wow. What does that even mean? '?¦I'm bi-winning. I win here and I win there, now what?'? Think of brands that you've seen that switch their brand message multiple times per year, or have multiple creative campaigns in market at the same time. It's hard to grow a brand that way.

2.) Think Holistically ' Keeping with the 'win'? theme, Charlie has promised, 'I'm going to win at every moment.'? For shopper marketing folks, this is the golden rule. There are numerous opportunities to influence consumer buying decisions along the 'path to purchase,'? and a holistic mindset helps you win at every consideration point along the way.

3.) A Unique Voice Rises Above All ' Every agency stresses the importance of 'breaking through the clutter'?, but very few brands are able to actually do that. Is it risky? Absolutely. But can it be effective? Yes. Look no further than any one of Sheen's several hundred grandiose quotes from the past few days. They are far more memorable than most PR-vetted answers and statements from an embattled celebrity.

You could even argue that Sheen's quotes are so plentiful and so cutting that they have created an entirely new level of Sheen-clutter, where it's actually laborious to sort through the crazy.

A few that specifically come to mind are:

a. I've got tiger blood and Adonis DNA

b. Imagine what I would have done with my fire-breathing fists.

c. 'I'm tired of pretending like I'm not bitching, a total freaking rock star from Mars'?

d. Touch my children and I will eat your hands off your arms

Clearly, we would never recommend that a brand speak about eating human hands off of arms. Though you do have to admit that in the world of celebrity pop culture, you've probably overheard people say 'I am on a drug, and it's called Charlie Sheen!'? more than any other celebrity quote in the past week.

4.) Plan Better ' On Thursday, he unveiled his latest Sheen-ism 'Ready for my next fastball, world? PLAN BETTER Applies to everything where an excuse now sits. Try it. U won't be wrong. Ever. #PlanBetter'? Seems pretty straightforward. Why didn't any of us think of that first?

5.) Be Prepared ' "I'm sorry man, but I've got magic. I've got poetry in my fingertips. Most of the time - and this includes naps - I'm an F-18, bro. And I will destroy you in the air. I will deploy my ordinance to the ground." EVEN DURING NAPS, this guy is on fire. Good social media lesson here, that while customer service hours are traditionally some iteration of 9-5, social channels are always on and brands need to be prepared to resolve problems at any time. Don't get caught napping. Unless, like Chuck, you're an F-18 while doing it.

March 4, 2011

What Marketers can Learn from Livin' the Sheen

AUTHORS' NOTE: AMP Agency does not condone making fun of someone potentially struggling with drug-related issues and/or mental health challenges, the media's irresponsible coverage and promotion of someone who is struggling with drug-related issues and/or mental health challenges, or the movie Major League II.

Please, stop me if you've heard this one: 'I am on a drug, and it's called Charlie Sheen!'?

This is one of many seemingly-mad rants of Carlos Estevez (d.b.a. 'Charlie Sheen'?), who within the past week has launched a one-man cross-media assault (radio, TV, social, print) on pop culture. He hit one million followers on Twitter within about a day. Since January, Google searches for 'Charlie Sheen'? have increased tenfold. It's safe to say these aren't just Two and a Half Men fans, either.

While these Busey-ian quotes may seem completely devoid of any logic, reasoning or mental stability, there are some marketing-relevant applications to them, if you listen closely. After the past week, we've uncovered the following five key lessons for marketers:

1.) Pick One Brand Message, and Stick With It ' Sheen has recently unveiled his one-word personal tag-line, 'winning,'? and he hasn't strayed much off message. When asked if he was bipolar, Sheen promptly quipped back with, 'Wow. What does that even mean? '?¦I'm bi-winning. I win here and I win there, now what?'? Think of brands that you've seen that switch their brand message multiple times per year, or have multiple creative campaigns in market at the same time. It's hard to grow a brand that way.

2.) Think Holistically ' Keeping with the 'win'? theme, Charlie has promised, 'I'm going to win at every moment.'? For shopper marketing folks, this is the golden rule. There are numerous opportunities to influence consumer buying decisions along the 'path to purchase,'? and a holistic mindset helps you win at every consideration point along the way.

3.) A Unique Voice Rises Above All ' Every agency stresses the importance of 'breaking through the clutter'?, but very few brands are able to actually do that. Is it risky? Absolutely. But can it be effective? Yes. Look no further than any one of Sheen's several hundred grandiose quotes from the past few days. They are far more memorable than most PR-vetted answers and statements from an embattled celebrity.

You could even argue that Sheen's quotes are so plentiful and so cutting that they have created an entirely new level of Sheen-clutter, where it's actually laborious to sort through the crazy.

A few that specifically come to mind are:

a. I've got tiger blood and Adonis DNA

b. Imagine what I would have done with my fire-breathing fists.

c. 'I'm tired of pretending like I'm not bitching, a total freaking rock star from Mars'?

d. Touch my children and I will eat your hands off your arms

Clearly, we would never recommend that a brand speak about eating human hands off of arms. Though you do have to admit that in the world of celebrity pop culture, you've probably overheard people say 'I am on a drug, and it's called Charlie Sheen!'? more than any other celebrity quote in the past week.

4.) Plan Better ' On Thursday, he unveiled his latest Sheen-ism 'Ready for my next fastball, world? PLAN BETTER Applies to everything where an excuse now sits. Try it. U won't be wrong. Ever. #PlanBetter'? Seems pretty straightforward. Why didn't any of us think of that first?

5.) Be Prepared ' "I'm sorry man, but I've got magic. I've got poetry in my fingertips. Most of the time - and this includes naps - I'm an F-18, bro. And I will destroy you in the air. I will deploy my ordinance to the ground." EVEN DURING NAPS, this guy is on fire. Good social media lesson here, that while customer service hours are traditionally some iteration of 9-5, social channels are always on and brands need to be prepared to resolve problems at any time. Don't get caught napping. Unless, like Chuck, you're an F-18 while doing it.

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