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Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

Overmonetized Influencers and Pesky Millennials: What Brands Are Worried About Right Now

Digiday asked brands to “map out” what is really on their minds when it comes to challenges in the brand marketing space. Each individual mind map was then used to create one giant composite chart to try and envision what really is occupying the headspace of top brands right now. Get in their head.

Inside the Awkward World of Millennial Dating

It’s not that any generation has figured out a foolproof way of forming human connections, but for Millennials, online dating seems to have further complicated the already mysterious process of falling in love. Our entire approach to adulthood has shifted, in fact, from where we choose to live, to how long we stay in school. The Millennial's economic situation is now firmly linked to how we approach relationships. Stuck in that in-between place.

  • 1 min read
  • November 16, 2016

5 Ways Brands Can Build Loyalty With Young Consumers

Building brand loyalty among consumers is complicated at best. But companies who hope to cultivate a strong following among the youngest generations, including Millennials and Generation Z, have some serious wooing to do. These consumers have grown up in a very different environment than previous generations, and have a distinct way of viewing the world. This worldview in turn shapes their consumer habits and lifestyle choices. Be real, but not too real.

  • 1 min read
  • November 11, 2016

Why Do Millennials Hate Groceries?

Last week, the Wall Street Journal reported that twenty- and thirtysomethings are bidding adieu to yet another cultural mainstay of the Baby Boomer generation—shopping trips to supermarkets. With an abundance of options on the streets and at their fingertips, young shoppers are eating out at restaurants and bars, ordering in on their phones, or snagging groceries at convenience stores, such as CVS, and superstores, such as Walmart. Don't blame the young folks.

  • 1 min read
  • November 3, 2016

Getty Images Launches Subsidiary Dedicated To Truth In Advertising

Getty Images is introducing a new subsidiary, Verbatim, dedicated to bringing the skills of photojournalists to the advertising and brand community. According to Verbatim’s founder Aidan Sullivan, photojournalists provide the real-world storytelling brands are looking for, especially to connect with Millennials. "This generation is looking for impactful and authentic storytelling," said Sullivan. "They need to look at something and believe it. They want it to be powerful, and they want it to have a message." Storytelling from the frontline.

  • 1 min read
  • November 1, 2016

7 Ways to Use Emojis For Marketing

Emojis - you see them everywhere. Every social network supports them as do messaging apps. And it's not just about happy, sad, angry, (insert expression) faces any longer. In June of this year, the Unicode Consortium accepted 72 new emojis, including an avocado and clinking glasses. What's more, there are several good reasons to use emojis in marketing, particularly if your goal is to curry favor from millennials. Don’t worry, be happyface.

  • 1 min read
  • October 21, 2016

The Diamond Industry's First Campaign in 5 Years Encourages Millennials to Make a 'Real' Commitment

The diamond business saw the writing on the wall: Retails sales of diamond jewelry are on the decline as young people delay marriage, work to save money and take a somewhat skeptical view of the premium jewelry industry.  It's complicated.

Why Millennials Are So Fascinating

Our brain goes through two phases when it literally rewires itself to adapt to its environment. One of those phases happens from birth to about two to three years of age and the other happens during puberty, from 14 to 20 years of age. A generation that goes through both of those phases while exposed to a new technology will inevitably be quite different from the generation that preceded it.  The most interesting gen in the world.

  • 1 min read
  • October 13, 2016

Beware the 'Authenticity Trap' When Marketing to Millennials

Authenticity means little to millennials. The word is used in focus groups because marketers have learned it's what millennials want to hear. Media picks up on it as a cure-all because it generates traffic and offers simple solutions to complex problems. But it's not that easy. There are a few issues at hand here: Semantics, Messaging and Targeting. All are opportunities to plummet into the authenticity trap. Smart brand marketers will navigate around them and reap the rewards.  As real as it gets.

  • 1 min read
  • October 10, 2016

Technology Influences Traveler Expectations, Especially Millennials

Technology is influencing consumer travel, and there is an opportunity for travel brands to better meet these new expectations. 84% of Millennials are likely to plan trips based on someone else’s vacation updates and photos in social media. Marketers can create greater brand affinity and distinction by realizing how to leverage social channels differently from other marketing channels. Meet me there.

  • 1 min read
  • October 7, 2016

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