Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
Not long ago I was at having an enlightening and topical discussion about Meat Loaf (the singer, not grandma's favorite dinner staple). As this riveting discussion was coming to a close, I was reminded of an article I read where someone recorded Meat Loaf giving SEO advice over the phone. This article was memorable for two reasons: Meat Loaf was giving SEO advice over the phone. The blurb about Meat Loaf appeared in TV Guide, and I don't think I've ever seen SEO mentioned in a mainstream media outlet. SEO usually goes unnoticed. It flies under the radar like a good cameraman, a good baseball umpire, or the bass player in a band. Like the professions I've described, the need for SEO is only noticed if the existing product is less than satisfactory. At the very least, a website should have abundant keyword rich text and well optimized Meta tags before search engines will consider displaying its URL prominently in search engine results pages. Obviously there is more to it, but we aren't trying to put anyone to sleep here. Let's say you own the only bakery in a town called Springfield. When someone searches "bakery Springfield," you better at least appear on the 1st page. Let's get back to the reason you're reading this...Meat Loaf! Senor Loaf was doing an interview with a site called www.thedeadbolt.com. He mentioned the first thing that came up when he Googled the site was a URL for a budget locksmith. Makes sense right? Since then it seems as though the site has implemented the necessary SEO steps, because the budget locksmith no longer appears first. Naturally I was curious to see what happened when I did a search for "meat loaf" in Google. The man knows his stuff, because he out ranked the food itself. At this point I was fantasizing about Meat Loaf being my co-worker and my SEO partner in crime. I wasn't even thinking of the public relations gift AMP Agency would receive in hiring Meat Loaf as an SEO Specialist. The press release alone would probably go viral. Knowing what I know now, if a guy named Pork Dumpling was going to consult me on SEO strategies, I would probably demand a background check and a drug test, but if he told me his name was Meat Loaf I'd be all ears. In closing, I would like to leave a message for Mr. Loaf... Dear Mr. Loaf, While I am not a fan of your music by any means, I am a fan of your fondness for food, especially meat loaf. I find it to be delicious and unfairly scrutinized against, especially when it's in the company of "sexier" dishes. I am also a fan of your ability to stay relevant, even though you haven't had a hit since before the majority of people had internet in their homes. In fact you are more relevant than the food itself (according to Google anyway), and that truly is something to be admired. Given your love for search engine optimization, I would love for you to be my co-worker. In fact, I would do anything for you to be my co-worker, but I won't do that. Sincerely, Greg Faucher