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How do you make YouTube better? Personalization and authenticity in real time. It's no surprise that Google seems to have mastered the art with the launch of their latest offering, Google Helpouts, personalized Q&A sessions from certified industry experts. So, what makes Google Helpouts different than YouTube? With over 600,000 how to videos on YouTube, it would seem an answer for everything already exists, but what Helpouts revolutionizes is real help from real people in real time through video. As Greg and I were talking about the endless possibilities of Google Helpouts and its core differentiators, he shared this touching anecdotal example. I'm 32 years old and I still type 'How to Tie a Tie'? into YouTube's search box once a year, and even then I can't follow the directions. Imagine if I could pay some style guru named Marcel in France to give me a personalized tutorial on all the funky knots I know I'll never use? In his awesome French accent he'll say, 'No, you're doing it all wrong. You were supposed to make a loop with your left hand first. Watch me!'? With the advent of Helpouts, I look forward to Greg's perfected Windsor knot. More importantly, what do Helpouts mean for brands? By now, most of us understand content truly is king. Content Marketing has taken both social and SEO to an elevated level over the past few years ' operating under a simple premise - write about stuff people search for and promote it where people can find it. Now, our brains really started working, if content is king, what is personalized real-time content? Preliminary hypothesis led Greg to the following: 'Personalized Content is the King on Steroids.'? But, really, at its core, personalized content is personal. This means, Helpouts allow brands to create personal connections with existing and potential consumers. Now you're not just a long tail keyword that pops up in search results, you are a video adding value in the moment a consumer is looking for it. And over time you have the ability to become their resource, someone they trust. These Helpouts provide added visibility for your brand and branded content and if it is actually helpful, these videos will drive some serious social chatter, establishing you as a thought leader in your space. How Can You Start Using Helpouts now? One way brands can get attention on Helpouts is by sponsoring content creators who align with their offerings, and offer these sessions for free. This allows for some creative freedom, but also provides brands an opportunity for increased impressions. Another way a brand can take advantage of Helpouts is by applying a YouTube-like approach. Brands can own the Helpout and provide critical information about the goods and services it owns and show consumers the value of their products and services as well as how they maximize their efficiency. Additionally, similar to YouTube, Helpout videos can be embedded into websites, which further increases SEO value by having valuable content pieces available on the company domain, rather than on the main Helpouts platform. Final Thoughts from the SEO & Social Corners Greg's thought: As digital marketers rooted in SEO, Google Helpouts speaks to the most important element in the evolution of SEO over the past few years, giving users what they want. Give users what they want and the social chatter, meaningful blog posts, authoritative inbound links, and earned organic traffic will follow. It's simple marketing really. Rachel's thought: And simple marketing is about integration, which is why as a digital marketer rooted in social, Google Helpouts compliment everything that makes social exciting - connecting to consumers in an authentic in way in real-time. It now longer provides brands the opportunity to hide behind a tweet or a YouTube tutorial. It's real two-way communication, which we both think is pretty exciting. I wonder if there's a Helpout on how to make AMP agency your marketing agency? No need, just click here.