Our Marketing Blog

Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

Fidelity Creates Its Vision For Customer Experience

Recognizing that customers prefer to conduct business across a number of channels, Fidelity created a seamless experience, making it easy for someone to change channels mid-conversation without having to start over. This also easily allows switching from social media (not great for sharing private information) and they are testing Skype experiences. The end of “Let me transfer you”?

Is Digital Experience Management the New Social Business?

Organizations are struggling to find a model that can handle rapid technology changes, channel proliferation, data-driven insights, and intimate customer relationships. While market leaders have proven the success of strategic social business, they are also looking for digital experience management to handle all touchpoints- beyond social. Companies will need to map out the entire universe of digital possibilities and attack the full scale of the challenge. Will organizations adopt a holistic approach?

How Vizio and Google Radically Reinvented the TV

Unlike the smart TVs that dominate the market, Vizio’s P-Series products completely eliminate an on-screen interface — there are no apps or menus or controls or even picture settings on the TV itself. Instead, Vizio has partnered with Google to redesign the TV experience around the wildly popular technology behind Google’s Chromrecast streaming stick. With the new P-Series products Vizio and Google aim to debunk the industry-wide belief that mobile devices are the “second screens” in the living room by making the Vizio Tablet Remote that comes with each TV the “first screen” and the 4K HDR television the second. Never lose the remote again.

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  • March 23, 2016

Amazon May Soon Let You Pay Using A Selfie

Last week Amazon filed a patent application for a new process called “Image Analysis for User Authentication” that they believe will eliminate the existing, clunky process and risks of conventional password authentication. No longer would you need to remember hundreds of online passwords, suffer sausage-finger errors on mobile phones, or worry about someone hacking your password and charging purchases on your account. The technology would use a combination of facial recognition technology and movement requirements to ensure purchase intent. Sadly this may mean the end of mooching off your roommates’ Prime account.

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  • March 16, 2016

Why Starbucks Will Win Over Italy: It Doesn’t Really Sell Coffee

As improbable as the idea of Starbucks being successful in Italy must surely sound, there’s every chance that it will find a footing for itself in the ‘home of coffee’ because coffee and its accessories aren’t the main thing the Seattle chain serves to the public. A big chunk of Starbucks’ success resides with the ambiance and environment it provides; a kind of neutral, inoffensive space that’s familiar enough to be comforting, yet blank and generic enough to lend itself to whatever meaning people want to project on it. #StarbucksItalia

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  • March 7, 2016

Facebook's Product Design Director Explains One Of Its Biggest UX Changes In Years

A Facebook design director explains the method the brand used to make the Like button more expressive. What would the reactions be? How will people understand them globally? How can people best consume Reactions? How can people easily leave a Reaction? These were the complex questions to be solved. The process of getting to a simple solution is complex

  • February 25, 2016

Airlines Are Introducing a Class Below Economy

To improve profitability, airlines have invested heavily in first class while degrading the coach experience. Delta, United and American have now all announced versions of basic economy – which basically means sitting in a middle seat in the back row, unable to sit with family, and giving up an options to upgrade, change or cancel a reservations. Some speculate that airlines are creating such a terrible experience so that customer will pay more for the economy class they are accustomed to. Can this experience get any worse?

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  • February 25, 2016

Inside Samsung 837, a new ‘digital playground’ in NYC to market Samsung products

Modeled after the company’s Korean D’light experience in its native Seoul, Samsung is opening a new location in NYC that is not a retail store, but rather everything from what they call a “cultural destination” to a “digital playground.” Store visitors won’t be able to buy anything in the building, but will be able to get access to Samsung product experts for one-on-one advice, repairs, and workshops. Visitors will also be treated to demos, presentations, art installations, and enjoy the latest in virtual reality via the VR Tunnel Watch a video introducing the new store.

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  • February 24, 2016

Microsoft, Samsung and Intel form smart home alliance

The connected home has a huge problem. Very little few of the devices actually talk to one another. Thanks to competing communication protocols and companies creating proprietary ecosystems that only let their products talk to one another, users are forced to open multiple apps to have the home of the future. So some big names in tech are hoping to solve the fragmentation issue by forming an IoT alliance called the Open Connectivity Foundation. The Super Friends for smart bulbs

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  • February 22, 2016

Twitter officially rolls out its new searchable GIF library

Following a limited test of a GIF button more than a week ago, Twitter announced today it is rolling out its new GIF search feature to users on all platforms over the next few weeks. The searchable GIFs included in the new feature will be sourced from GIF databases Giphy and Riffsy.   Your search for the perfect reaction just got easier.

  • February 17, 2016

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