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IBM Hired Hundreds of Designers to Figure Out What Customers Want

IBM, Cognizant, Infosys and others have been racing to hire thousands of designers who once would have taken more specialized jobs—say, at an ad agency—to team up with engineers and consultants and embed with a multiplicity of clients. Besides providing customer insights, the teams encourage constant feedback and tweak products as they're built—a process aimed at getting them out faster. It's how successful Silicon Valley startups operate but radical for the IT services industry. Products for the people.

  • 1 min read
  • July 27, 2016

The Ipod May Be Dead, But Those Iconic Ads Still Shape The Way We See Music

Today, the iPod’s a fossil, a remnant of a period where hard data storage was valuable and you could show off your pocket music library to your friends. But for almost a decade, it represented the buzzing overlap between technology and culture, a product so striking the images of its advertising persist even in its obsolescence. I knew something looked familiar in the Hotline Bling video.

Look Inside Lululemon's Ultra-Sleek 'Concept' Store

The apparel retailer’s idea for their New York location is to make clothes that are super specific for weather patterns, commute patterns, and the personality of the city. The gear at the lab is less about athletic pursuits and more about life in the city, helping push Lululemon away from just “athleisure” and evolving their brand into fashion.  Concept stores are becoming the future of retail.

Emojis Will Show Women Doing More Than Painting Their Nails

Google wants to add 13 emojis to represent women, and their male counterparts, in professional roles. The proposed emojis include women in business and health care roles, at factories and on farms, among other things - and Google wants them by year’s end.  But the single fried coconut shrimp stays, right?

Domino’s Introduces ‘Shareable’ Packaging

In the UK, Domino’s has completely overhauled its packaging. They’ve replaced the generic “brown box” with saturated red and blue boxes that next to each other hero the brand’s logo. Realizing that almost all customers purchase Domino’s pizzas as pairs and wanting to create iconic packaging, it made perfect sense to represent the two sides of the domino. The boxes are already getting shares in Instagram and Domino's hopes it creates buzz without needing a complicated activation. Thinking outside the box.

  • 1 min read
  • April 14, 2016

Interaction16 Trends from Adobe

Did you make it out to Helsinki for iXDA’s annual Interaction conference this year? If so, you don’t need to read this article. In all other cases, take a look at what the world’s interaction design community talked about.The big topics included AI, Conversational Experiences, and Internet of Things. This is a great round up, including links and videos. Eat it up. Thanks, Adobe. Trends from Interaction16 in Helsinki

  • 1 min read
  • March 22, 2016

The 5 Most Influential Data Visualizations of All Time

Data visualization allows us all to see and understand our data more deeply. That understanding breeds good decisions. Without data visualization and data analysis, we are all more prone to misunderstandings and missed opportunities. Tableau shares 5 visualizations that changes how people thought about the world. London Cholera, Life Expectancy and Napoleon’s March

Usability Findings for E-Commerce inform Design for Scrolling, Loading, and Buying

The kind folks at Baymard Institute have conducted some year-long, large-scale usability studies of e-commerce websites. Their very helpful piece on Smashing Magazine shares the results of tests on mobile and desktop e-commerce shopping behaviors. If you're wondering whether your e-commerce site should be organized into pages or infinitely scroll, here's a nice resource for you.   "Infinite Scrolling, Pagination Or “Load More” Buttons?"

  • 1 min read
  • March 1, 2016

Microsoft's Move to Inclusive Design

Increasingly, we're all in the design business. Design as problem-solving. Design as the act of creation. Design thinking. You've probably read 100 articles this year already on the subject. At BLITZ, it's obviously a hot topic. In fact, modern business puts design at the center of the simple question, "What are you doing to solve your customers' problems?" Your answer to that question points to the importance and role of design in your organization, right?   Well, check this out. Microsoft, a massive maker of so many things that so many of us use, is rolling out new thinking in their design process. It's being called Inclusive Design - and while not wholly new, per se - it is different than most "start-with-the-happy-path" or "begin-with-giving-life-to-what-the-underlying-engineering-can-do" approaches we see in corporations today. Inclusive Design starts by studying overlooked communities; dyslexics, the deaf, physically-handicapped, special populations. This approach learns about how these special populations adapt to their world - and in doing so - it enables you to build better products for everyone else.   Take a look at the well-written piece at Fast Company. It's a great read.   "Microsoft's Radical Bet On A New Type Of Design Thinking"

  • 2 min read
  • February 18, 2016

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