November 8, 2016

Modern Loyalty: Love in a Time of Infinite Choice

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They say brand loyalty is dead. They say Millennials are to blame. Or maybe constant connection is exposing people to more choices than ever before. What we do know for sure is that brand loyalty still matters. And it’s anything but dead. Facebook IQ surveyed 14,700 adults in the US, taking a look at the state of loyalty today in five verticals: Auto Insurance, Airlines, Hotels, Grocery and Restaurants.

Loyalty above everything.

November 4, 2016

The NFL Was a Sure Thing for TV Networks. Until Now

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Pro football, which has riveted TV viewers for decades, is now repelling them. Ratings are down across the board, particularly during prime-time games. So far this season, Monday Night Football ratings are down 20 percent from this time last year.

Blame the banter.

November 3, 2016

Inside Equinox Gym's Perfectly Fit World (and Top-Secret Club)

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In the beginning, there were gymnasiums. Open spaces in ancient Greece where men trained, often nude, to compete in public games. Now, there is Equinox, a gym that brings the men and women of cities’ top tax brackets under one roof and strips the gym experience of the greasiness and odor. Folks will pay almost any amount of money to achieve the level of luxury they feel suits their lifestyle. Nobody has understood this better than Equinox, which has brought the innocent gymnasium to its evolutionary peak: the E club.

You can't lift with us.

November 3, 2016

Why Do Millennials Hate Groceries?

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Last week, the Wall Street Journal reported that twenty- and thirtysomethings are bidding adieu to yet another cultural mainstay of the Baby Boomer generation—shopping trips to supermarkets. With an abundance of options on the streets and at their fingertips, young shoppers are eating out at restaurants and bars, ordering in on their phones, or snagging groceries at convenience stores, such as CVS, and superstores, such as Walmart.

Don't blame the young folks.

November 2, 2016

How the Internet Is Loosening Our Grip on the Truth

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Next week, if all goes well, someone will win the presidency. What happens after that is anyone’s guess. Will the losing side believe the results? Will we all be able to clean up the piles of lies, hoaxes and other dung that have been hurled so freely in this hyper-charged, fact-free election? Much of that remains unclear, because the internet is distorting our collective grasp on the truth.

You can't handle the truth.

October 27, 2016

The End of Adolescence

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In the 20th century, the concept of adolescence offered a bridge from the innocence of childhood to the responsibilities of adult life. Now, the bridge is sagging at both ends as the innocence of childhood has become more difficult to protect, and adulthood is long delayed. While adolescence once helped frame many matters regarding the teen years, it is no longer an adequate way to understand what is happening to the youth population. And it no longer offers a roadmap for how they can be expected to mature.

Not anymore.

October 27, 2016

An Ivy League Professor Says There Are Only Three Types of Friendships We Make

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Friendship isn’t always as serendipitous as it might feel; according to new research, there are just three ways people typically structure their social lives. When striking up new connections, people are either “tight-knitters,” “compartmentalizers,” or “samplers,” according to Dartmouth sociology professor Janice McCabe.

Which one are you?

October 26, 2016

The Absence of Mastery in the Era of the "Instabrand"

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These days, thanks to the modern promise of microwave success, designers, singers, performers and almost anyone with an “idea” can feel entitled to strike gold in an instant without the burden of any hard-earned knowledge, formal training or any real dues paid. The same is true of this new generation of “instabrands” that seem to pop up every day. 

Make me instafamous.

October 26, 2016

Being Human in the Age of AI, Robotics & Big Data

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According to a recently published report by Forrester, six percent all US jobs will be replaced by automation over the next five years. Ten years from now, 16% of all jobs will be automated. Described as “a disruptive tidal wave,” the transformation will mostly impact transportation, logistics and customer service sectors. 

The bots are coming.

October 25, 2016

The Scientists Who Make Apps Addictive

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Tech companies use the insights of behavior design to keep us returning to their products. But some of the psychologists who developed the science of persuasion are worried about how it is being used. The more influence that tech products exert over our behavior, the less control we have over ourselves.

Trick or tech.

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