An organization called Brandalism has hijacked over 600 outdoor ad spaces throughout Paris, replacing everyday ads with climate change-related art. At first glance, most of the ads look like they are typical street ads representing the likes of Air France and Volkswagen. But a closer look reveals the brands’ hypocrisy for sponsoring COP21 when in fact they don’t care about climate change at all. See the disobedient adventure #ClimateGames.
Airbnb seems to be doing all it can to rehabilitate its image and portray itself as an ally to cities. Yesterday, the company published the Airbnb Community Compact that outlines how it plans to work with local governments and for once, share anonymized data. But critics argue that this pledge is all rhetoric and the data they plan to share won’t actually help regulators crack down on illegal operators. Can Airbnb clean up its act?
Increased corporate transparency, consumer interest where our food comes from and how it is made, as well as the mainstreaming of previously niche food ‘diets’ converge have lead the famous Irish stout to become vegan friendly for the first time in its 256-year history. Read about the switch.
It's a sad time for Etsy, which is being demonized as a tax dodger and hypocrite. Unfortunately, Etsy is just one of the many examples of companies that, while attempting to advance social entrepreneurship, are shooting themselves in the foot. Goes to show that when companies say they are doing “good” they will be held to a higher standard. More virtues, more problems.
In honor of Peace Day, September 21st, Burger King is inviting McDonald's to team up to create the McWhopper — a burger built for world peace. If they say yes, Burger King will mark this ‘burger wars” ceasefire with a one day pop-up McWhopper shop in Atlanta on Peace Day, halfway between the restaurant chains’ two headquarters. It’s a fun bit of corporate activation and a bold move to raise global awareness—for the Burger King brand, but more importantly for the virtues of peace, non-violence and global unity that Peace Day represents. “Mr. McDonald, tear down this wall!”
For a generation now, buying better has been one of our most potent forms of protest. But in the past 25 years, the apparel industry, along with the entire global economy, has undergone a complete transformation. It’s not enough to buy responsibly and demand supply-chain monitoring when the entire global apparatus of manufacturing has shifted. Our real leverage is with policies, not our purchases. Why boycotting and shopping smarter won't eliminate sweatshops.
Some 55% of global consumers say they’d be willing to pay more for products from companies committed to positive social and environmental impact. Danish toy maker Lego A/S is on a mission to reduce its carbon footprint by finding an eco-friendly material for its building blocks. Beginning a 15-year research effort, the company must develop a bio-based alternative that matches the rigorous quality standards of its current petroleum-based plastic. None of today’s alternatives to plastics meet the company’s requirements for giving Lego bricks a consistent look and feel, which is critical to making eco-friendly Legos compatible with earlier toy sets. “The ultimate prize would be not to notice one brick from another.”