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A Step to Being More Awesome

 *Warning, this post will improve your life. It's 3PM, and you're tired. Those 5-hour ENERGY commercials creep you out, so you don't have any. You took a 10 minute nap in the bathroom stall, but it didn't work. You should walk some stairs. 'The smallest act is greater than the greatest intention'?-Kahlil Gibran AMP's Stair Walks derived from a group of coworkers that were tired from a long day, but still had a large end of the day pile of work to go. They needed a quick break, but also a boost to finish the day strong. Stair Walks seemed to be the perfect solution. Before I break it down for you, let me introduce myself. My name is Chichi or Chi2 and I work on the Analytics team, so I take my statistics seriously. Some people talk the talk, but I talk the numbers. After realizing the benefits of adding stairs to a work day, it was easy to use numbers to convince my coworkers of what they were missing out on. The ROI is just something no one can ignore. Here at AMP, we're on the 8th floor. Going up and down is 16 flights of stairs with a total of 309 stair steps There are also some gaps in between each flight that total 128 steps, so now there is a total step count of 437 It takes me about 2min and 29secs at a casual pace to do all 16 flights (9.3 seconds per flight, 0.3 seconds per step) In a typical work week, I spend 12 min and 25 seconds walking 80 flights of stairs and taking 2,185 steps doing them Men's Health says if you walk 2 flights of stairs a day, you can lose up to 6 lbs a year. Assuming I don't take the stairs on weekends, and taking into account holidays and vacations, I can lose up to 32 lbs a year for a  3 minute break every day. How's that for ROI?  'An escalator can never break; it can only become stairs'?¦ Sorry for the convenience'?-Mitch Hedberg Some people see the glass as half empty and can't open their eyes to all the positives. Here are a couple responses I get from time to time. Q: Hey Chichi, won't I sweat doing it? The stair walk is going to ruin my fabulous-ness. A: First of all, this isn't a decathlon, you're walking up some stairs. Secondly, so what? Sweat is the new black; wear it with pride. Q: Yo Chi, I do Wii Fit. So, aren't these stairs going to be a waste of my time? A: I know you're lying because no one's used a Wii since '09. But regardless, stairs give more than health benefits. It allows you to interact with coworkers, give the mind a mental break from work and get the blood flowing in the body. Q: But, but'?¦ I'm so busyyy. A: Don't think I didn't see you on Facebook 20min ago. And, even if I didn't, a three minute break in the action has more benefits to work production than negatives. Research shows taking a step back from your work at 3pm improves work output.(Sample size is small) The equation below summarizes the message of this post:  Walking Stairs = Being Awesome Stair Walks are just one of the reasons why AMP's culture is so awesome. So you should probably apply to one of the positions on the career page because we don't just do awesome work, we also take steps to making ourselves more awesome.1 1You see what I did with the title and the last sentence of this post? Pretty clever huh? You only get that clever by walking the stairs.

Understanding the Social Web: Social, Interest and Brand Graphs, Insights Lab Episode 15

There's been lots of buzz recently around social, interest and brand graphs. In this week's Insights Lab episode, Michelle Goodwin, Account Executive on our PR & Social team, explains the difference between the graphs and what these graphs mean for brand marketers. This video is no longer available   Tweet us @AMP_Agency to let us know what topics you want to hear about!

2012 London Olympics' Marketing Strategies and Tactics, Insights Lab Episode 3

In this week's Insights Lab video, AMP's Director of Integrated Marketing, Matt Jacobs discusses themes for brands to adopt to leverage the London Olympics spirit. He shares the following information: '?¢ NBC 2008 Olympic Games Case Study '?¢ An overview of Samsung's Olympic Genome Project '?¢ Key Olympic themes for brands to adopt

2012 London Olympics' Marketing Strategies and Tactics, Insights Lab Episode 3

In this week's Insights Lab video, AMP's Director of Integrated Marketing, Matt Jacobs discusses themes for brands to adopt to leverage the London Olympics spirit. He shares the following information: '?¢ NBC 2008 Olympic Games Case Study '?¢ An overview of Samsung's Olympic Genome Project '?¢ Key Olympic themes for brands to adopt

2012 London Olympics' Marketing Strategies and Tactics, Insights Lab Episode 3

In this week's Insights Lab video, AMP's Director of Integrated Marketing, Matt Jacobs discusses themes for brands to adopt to leverage the London Olympics spirit. He shares the following information: '?¢ NBC 2008 Olympic Games Case Study '?¢ An overview of Samsung's Olympic Genome Project '?¢ Key Olympic themes for brands to adopt

Notes from the EDGE

On Tuesday, we attended the annual Ad Club EDGE Conference at Royale. Per usual, it was an awesome showcase of some great 40 mg levitra thinking, inspirational speakers, and a taste of things to come for the next 12 months in marketing innovation, and technology. And it was by far the classiest collection of folks that have ever stepped foot inside the old Roxy at the same time. The day started off with a quick application demonstration from DJ Patil (@dpatil) and Andre Charoo (@acharoo) of @color. Color was the official app of EDGE, and though it's still not out for Android (I felt slightly left out), it was very cool to see all of the photos come together from the event as the day progressed. If you don't know Color yet, check it (and the $41million they raised a few months back) out here:  http://www.color.com/press. After the Color demonstration, the day was split into 3 sessions, STORY TELLING, TOOLS, and GAMES. Since it was a long day, and people love sound bites, I'll be brief with the recap and give you just that. STORY TELLING Every brand has a story, and being able to clearly articulate your brand story is paramount when trying to get consumers interested in it. One of the best stories of the day was from Johnny Earle from Johnny Cupcakes. He went from hustling candy bars in school to hustling t-shirts at worldwide locations simply by living by the mantra: reinvent yourself constantly, take risks, don't sell out. Boom, sound bite. Up next, Deb Roy from Bluefin Labs scared the pants off of privacy advocates everywhere when he showcased their latest project which maps and links conversations going on throughout the social space to various media channels. I couldn't do their technology justice, but you have to check it out here: http://bluefinlabs.com/. When discussing Timberland's brand story, Jim Davey opined: 'Brands are becoming more and more like media companies and the best stories win.'? Just  think about the opportunity that YouTube alone offers brands who want to disseminate content. Social media and the internet as a whole offers brands the opportunity to take marketing content from a traditional ad and build upon it through multiple media sources quickly and cheaply. Though it wasn't necessarily a marketing story, Sean Carasso, from Falling Whistles told us all a remarkably inspirational story of resilience and hope. Check their story out here: http://www.fallingwhistles.com/main/. TOOLS The Tools session focused on both tool developers and brands who are using existing technology to create improved brand interactions. Companies like Smarterer (way cool, check it out: http://smarterer.com/), and Locately (http://www.locately.com/) are developing solutions while brands like Harley Davidson, The Boston Globe, and Boston's own Taranta Restaurant are using current technology in new ways to improve their consumer's brand experience. To see what they're doing, check these out: Harley Davidson: http://www.harley-davidson.com/en_US/Content/Pages/HOG/HOG.html Taranta Restaurant: http://www.marketinglagniappe.com/blog/2011/05/15/qr-codes-utilized-by-taranta-as-a-marketing-lagniappe/ The Boston Globe: sorry no visuals for those not in attendance, but those who were did receive a sneak preview of the new BostonGlobe.com (this could be big) GAMES It wasn't all fun and games during the games section of the conference. It was also educational and thought provoking. Amy Jo Kim (@amyjokim) from Shufflebrain led off the session with some sound advice, 'don't automatically think of badges and points, think of user experience.'? And when exploring game development, she encouraged the audience to map out the desires of consumers based on the social engagement axis ' is the desired behavior tied to expression, exploration, competition or collaboration? Map that out, and then start game design. Additionally, brands like Zipcar and Perkstreet Financial shared how they've applied gaming mechanics to their business to drive consumer engagement and sales. At Zipcar, gaming is a core part of their experiential marketing efforts, while Perkstreet is redefining how the financial industry offers rewards (and that's saying a lot since the financial industry wrote the book on loyalty programs and rewards points). We're excited to apply all of the learnings from this year's EDGE conference and are already looking ahead to next year. What do you think will be on the Edge in 2012?

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