Blog Careers About Work Expertise Verticals
January 17, 2013

Coming to a Retail Location Near You: The Displays of CES

If you happen to be looking for a great recap of the best TVs to come out of CES, you're going to want to go here. If you weren't misled by this post title and you really are looking for displays that brands will be integrating into their retail and event environments over the next 6-18 months, you won't be disappointed. This year's International Consumer Electronics Show offered a number of new and slightly upgraded display technologies from years past. Here are just a few of them.

Glasses-Less 3D

This was a bit of a fledgling technology to come out last year. While everyone was spending massive real estate on their new 3D OLED TVs, a few companies showcased glasses-less 3D technology. They may take a few more generations of updates before they become viable consumer products, but just imagine being able to create amazing 3D displays for your product at retail without requiring shoppers to put on clunky 3D glasses.

Transparent Screens

Imagine you go into a convenient store for a 16 oz soft drink. Right as you reach for the refrigerator door to pick your usual beverage of choice, a high-definition display is activated right onto the transparent door glass. There were a number of brands which showcased transparent screens in multiple forms - some as big as a refrigerator door.

Screenless Screen

What if a display is no longer inhibited by the physical space you are in? The folks at Displair are answering that exact question by projecting video and imagery on a fine mist. We've seen this technology before, but it now has the ability to interact with user actions. Check out the video below for a demonstration.

While a few of these are still a bit off in terms of becoming commercially viable, the possibilities for brands at retail and in the event space are almost limitless.

October 14, 2010

'Is this Real Life?'? - 3D Emerging into our Lives

First of all, for those of you who don't understand the title of this post, you need to pay YouTube a visit. It's worth it, I promise you. Sadly though, I'm not going to write about David after he visited the dentist (as funny as he is).

While caring for my now wisdom-toothless boyfriend after his trip to the dentist, we ended up seeing 'Easy A'? (pretty good if you're looking for a few laughs).  What really struck me were the previews before the movie, since half of them were advertising upcoming films that are being released in 3D!  It's going to be hard for anything to beat Avatar in IMAX but either way, this new trend is pretty cool if you ask me!  Not quite 'real-life'? but it's a close second.

Due to many emerging technologies, we as consumers are developing heightened brand expectations and look for more of a shock value in advertising from the brands that we know and love.  3D consumer experiences are certainly doing the trick, and leaving lasting impressions.

Recently, brands such as SoBe, Armani Exchange and even Maxim, are taking the 3D route and are drawing quite a bit of attention by doing so.  I can recall the hype and excitement around the Super Bowl in 2009, as everyone had to prepare for the new 3D SoBe commercial by picking up a pair of 3D glasses.  It's not every day you that you can witness masculine football players taking up ballet in 3D! Furthermore, the 3D trend has continued to spread as Armani Exchange has captured the 'hard-edged style and proactive thrill of the future unknown'? through their '2020/Speed Style'? campaign. A|X is a leader in trendy fashions, and will take a lead on the cutting edge of advertising as they invade trendy magazines with their two page 3D spread. Not only is the 3D campaign featured in printed magazines, but it directs readers to special 2D and 3D music videos on their webpage for a well-rounded consumer experience. Similarly, Maxim recently showcased a 3D spread which featured Anna Kournikova in their October issue, equipped with 3D glasses for your viewing pleasure. Yes guys, dreams do in fact come true!

Given the experience of seeing a movie or some form of advertisement in 3D, how are we ever going to appreciate anything less than this new 3D norm?  It will be interesting to see what the future holds because who would have ever thought during the days of black and white TV that 3D would exist?  Technologies are developing even more rapidly now.  So, what's next!?

August 18, 2009

That Big, New Things You've Been Looking for is Here

It's called 3D. You heard right ' 3D. Yeah, sure, 3D has been around since I was knee-high to a grasshopper, but there is a lot of newfound excitement about it with geeks worldwide. The most recent generations of 3D that have been seen at Disney World, in children's books or even as adaptations of box office hits is just

August 18, 2009

That Big, New Things You've Been Looking for is Here

It's called 3D. You heard right ' 3D. Yeah, sure, 3D has been around since I was knee-high to a grasshopper, but there is a lot of newfound excitement about it with geeks worldwide. The most recent generations of 3D that have been seen at Disney World, in children's books or even as adaptations of box office hits is just

Recent

Popular