June 27, 2016

The Obstacles to Digital Growth That You're Not Thinking About


Digital advertising is more essential than ever in media-company growth and much more complex than print-magazine sales. Campaigns require exponentially more post-sale activity, and often last for months, with specific deliverables that far exceed a print creative. In this remarkably clear analysis is a gameplan for media companies to grow revenue, and protect the digital-ad revenue they’ve already sold.

Don't get blindsided.

Topics: Digital Ecosystems, Digital Strategy, Analytics, Advertising, Metrics