August 15, 2016

The New York Times Just Bought an Agency Focused on Virtual and Augmented Reality


The New York Times just bought Fake Love, an experiential design studio with a focus on virtual reality and augmented reality, Fake Love will help expand T Brand Studio, the Times' internal marketing arm, which has already become the fastest growing part of the The New York Times Co.'s advertising business. Adding Fake Love will allow the Times to further integrate VR and AR into existing and future ad products. 

Love don't cost a thing, but fake love does.

Topics: Digital Products, Content Marketing, Innovation, Virtual Reality, Advertising