October 28, 2016

The New Programmatic Arsenal: How Turner, The Economist Are Beefing Up Their Approach

programmatic-data-2.jpgPremium publishers and broadcasters have been long aware that programmatic sales are an integral part of their ad strategy. Having moved far beyond the basics of exchanges, publishers are now concentrating on how to take advantage of the methods that have come to the fore this year: automated guaranteed and ad reinsertion.

Efficient intimacy.

Topics: Digital Marketing, Digital Strategy, Advertising, Programmatic