June 13, 2016

The Never-Ending Quest to Cure Loneliness


Foursquare, Google Latitude and Facebook Nearby Friends failed to change the way we all meet up. That’s because intent, not location, is the most important thing when connecting people offline. If we want to meet up for food, coffee, drinks, the gym, a party or just to chill, it’s tough to know who else does too. What does the ideal app for helping us gather offline look like, and why has everyone that’s tried to build it failed?

All close, but no cigar.

Topics: App Development, Culture, Research, Consumer Insights