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The Holidays ' A Season for Sharing

We've all seen it, a news feed or Twitter stream full of promotional verbiage like:

  • Check out these great deals
  • Click here for this season's best offer
  • Our biggest holiday sale

By now, most consumers are numb to this type of marketing speak, which makes cutting through the holiday noise even harder. Yes, we said holiday. Thankfully, the first frost has not made its way to our front yards just yet, but in order to ensure success this holiday season, now is the time to be developing a thoughtful social media strategy and cultivating brand affinity.

According to the basic principles of Public Relations, people consume media to fulfill four primary objectives: to be informed, to be entertained, to feel a sense of belonging, and to develop opinions. Social media is no different. Since 1998, research providers, Edison Research and Arbitron have been conducting surveys about how people use the Internet. With the unveiling of their 2012 Social Habit study, 'How Americans Really Use Social Media,'? it seems not much about human nature has changed. The number-one reason Americans polled follow brands online is for sales/discounts/coupons. Other reasons for following include:

  • To stay informed about new products
  • For 'content/ideas"
  • For 'news/information"
  • For  'humorous/entertaining content"

While it is no surprise that a consumer's desire to receive discounts and special offers was the top reason for 'liking'? a brand, brands should take notice that users also want to be entertained, and many look to follow brands and

share posts that have engaging content. Thus, the secret to standing out on social media this holiday season and beyond is to be entertaining.

Get in the holiday spirit by keeping it real.

The most successful social brands are those that approach social media like a human interacting with a human; they are transparent, authentic, relevant, and consistent. So how do we roll that into one big ball of entertainment that gets fans, followers, and likers talking? Think outside the box. Here are a few ideas to help you start building your holiday momentum early.

  • Offer advice to common holiday challenges and ask users about their challenges
  • Encourage user-generated content ' what was your best childhood Halloween costume or photo of best Black Friday buy
  • Make use of reality ' encourage users to upload real-time shopping updates, photos of favorite purchases, etc.
  • Encourage new and old customers to review your brand and products ' users rely on other users
  • Social giving ' do it and encourage it ' Share how your brand is giving back to the community and how your brand followers are doing the same
  • Fun contests and giveaways ' everyone loves free stuff, especially when it's a surprise or reward for positive engagement
  • Themed countdowns ' Give users something to look forward to, other than quality time with the family and presents

Social media is a channel to help brands pull back the curtain and let customers connect with brands on a more personal level. Holiday social media engagement shouldn't be limited to a few months of flash sales; it should be a year round relationship. Using the holiday season to encourage engagement could also help build bigger engagement overall. It's important to keep in mind that  if you are going to launch something new for holiday that you are able to sustain it throughout the year to yield the greatest benefits. Happy sharing!

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Predicting the 2020 Console War Winner With Google Trends

Console wars were back in late 2020 with the release of the next gen systems. Although one console was the clear winner, both Xbox Series X and PS5 saw record numbers for units sold. We looked to Google search trends to see which console would come out on top. As we continuously look at search trends throughout the year, we noticed that one console stood out over the other. We wanted to see if we could use this data to predict which console would sell more units. Major Date Announcements On September 9th, Microsoft announced that the Xbox Series X would release November 10th. Microsoft also announced the price of both editions, $499 for the Xbox Series X and $299 for the all-digital Xbox Series S. Pre-orders were announced to go live September 22nd. Sony did not release their pre-order or release date info for another week. During the PlayStation Showcase on September 16th, Sony announced the PS5 would release November 12th and would cost $499 ($399 for the all-digital). Sony then ended the event with a surprise announcement that pre orders would go live the following day, September 17th. Pre Orders Google searches for both Xbox Series X and PS5 skyrocketed after the announcements. The search queries with the highest increase in volume were queries related pre orders, price, release date, and retailer availability. Comparing exact match queries, PS5 had almost 4 times as many searches as Xbox Series X for pre orders, price, and release date. According to search trends, the most popular retailer to pre-order an Xbox from was Amazon, and for PS5 was Walmart. Xbox searches September 2020: Xbox series x pre order – 1,800,000+ queries    Xbox series x price – 550,000+ queries    Xbox series x release date – 370,000+ queries Xbox series x pre order amazon – 110,000+ queries PS5 searches September 2020: PS5 pre order – 7,500,000+ queries PS5 price – 1,800,000+ queries PS5 release date – 1,500,000+ queries PS5 pre order Walmart – 300,000+ queries Post Launch According to Google trends, search interest for the PS5 pre orders was double that of Xbox Series X pre orders. The sales numbers confirmed these trends. Through the first 4 weeks of sales, the PS5 sold 1.5 times more units than the Xbox, both globally and in the US. Consoles sold globally through first 4 weeks: PS5 Global sales – 3,368,098 units Xbox Series X global sales – 1,817,303 units Consoles sold domestically through first 4 weeks: PS5 US sales: 1,389,963 units Xbox Series X US sales: 988,641 units After launch, we saw “restock” queries skyrocket as retailers everywhere were completely sold out. We saw similar trends here as we did with pre order queries, with PS5 restock queries outnumbering Xbox Series X queries almost 4 to 1. “Restock” searches November 2020: PS5 restock – 2,200,000+ queries Xbox series x restock – 500,000+ queries “Restock” searches December 2020: PS5 restock – 5,000,000+ queries Xbox series x restock – 800,000+ queries Overwhelming Demand Crashes Retailer Websites Both consoles saw an unprecedented demand online due to COVID-19 restrictions at physical retail locations. This caused retail websites to struggle to keep up with the demand. In some cases, the demand was too much, and the websites went down temporarily. When these sites were down, consumers turned to Google search for answers. During the month of September, the Best Buy website went down multiple times. The queries “is best buy website down” and “best buy site down” had the most volume during that time. “is best buy website down – 5,400+ queries “best buy site down – 2,400+ queries During November, the Walmart website went down on multiple occasions. The queries “Walmart website down” and “Walmart site crash” had the most volume during that time. “Walmart website down” – 6,600+ queries “Walmart site crash” - 5,400+ queries As we continued to track search interest daily, we found there was more buzz for the PS5 over the Xbox Series X. When we compared the most popular keywords for each, PS5 queries had over twice as much volume as Xbox queries. We were able to accurately predict that PS5 would outsell the Xbox Series X, as the search trend data directly correlated to sales. All brands should be paying attention to search trends in order to have a better understanding of the marketplace, their own brand health, and the search interest in their competition. If you liked this article, we invite you to learn more about our SEO services.

AMPlifier - Social Media Industry Update - Week of March 1, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER RE-LAUNCHES TEST OF WARNINGS ON POTENTIALLY HARMFUL TWEET REPLIES Twitter is now re-launching the alerts, with a new format, and further explanation as to why each reply has been flagged. Read more CLUBHOUSE FACES NEW SECURITY QUESTIONS AFTER SIGNIFICANT DATA BREACH The latest comes as a result of hackers gaining access to Clubhouse audio, and re-recording that data into third-party streams. Read more 15 TIKTOK TIPS TO MAXIMIZE YOUR BRANDED CONTENT EFFORTS This overview of tips from the team at Socialtyze covers everything from choosing topics to user demographics to hashtags on the platform. Read more That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMP Agency Wins 4 Hatch Awards

AMP Agency took home 4 awards last night at the 60th annual Hatch awards that celebrates creative excellence in New England. AMP won bronze awards for the below work: “Eastern Bank’s Color & Capital for Good closing Boston’s wealth Gap” Work for Good Category “Facebook’s Gaming Just Like Us” Film Category “Stop & Shop’s On Your Terms”Design Category AMP also won a Merit award for work done with RXBAR.  Be sure to check out AMP’s article featured in the Boston Globe that looks at the virtual realities of advertising and how flexibility led to a creative growth spurt in marketing in 2020.