April 13, 2016

Tesla is the new Red Bull: Every brand wants to be it but can't pull it off

Driven by a simple, focused business goal and brought to life through the charisma and vision of CEO Elon Musk, Tesla has become a brand many wish to be, all without a CMO or advertising budget. Tesla's unique business model, disrpution of the status quo in a major industry, and allure of "promised ownership" through pre-sales has resulted in significant earned media as everyone waits in anticipation for their next move.

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Topics: Innovation, Vertical - Automotive, Branding

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