June 23, 2016

Stop Measuring Reach in Your Social Media Marketing: It's about Genuine Engagement

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Marketers are often pegged with questions related to the future of social media such as: which is most powerful, a like, share, retweet, or favorite? How can I increase my reach on social media? Attempting to grade the social landscape in this manner is counterproductive and missing the greater point. Social media is about engagement and conversation, not simply reach and frequency, which are traditional Industrial Revolution metrics.

Millennials are less responsive to mass advertising.

Topics: Digital Marketing, Social Media, Research and Insights, Analytics, Content Strategy

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