October 17, 2016

Spotify Serves Its First Vertical Video Ads in New 'Branded Moments'


Spotify is serving its first vertical video ads through a new "branded moments" offering that gives people 30 minutes of commercial-free listening music afterward. The streaming music app is in the middle of a roadshow across Madison Avenue where it is pitching agencies and brands on products including branded moments. Spotify argues that it has unique insights into what consumers are doing at any given time that make its ads more valuable to marketers.

To hear or to see, that is the question.

Topics: Digital Marketing, Advertising, Vertical - Entertainment and Media, Video