June 14, 2016

Snapchat Launches a Colossal Expansion of its Advertising, Ushering in a New Era for the App


Yesterday, the company announced the launch of Snapchat Partners, its long-anticipated advertising API, which will hook up more than 20 tech-minded companies. Snapchat has rapidly built its ad business, and - with goals to haul in $1 billion - they have basically flipped the script on the advertising community, where, not so long ago, it was widely assumed that Snapchat's leadership was too immature.

Don't underestimate the underdog.

Topics: Digital Marketing, Social Media, Digital Products, Innovation, Digital Strategy, Advertising