How do you make college students aware of all the products offered by Samsonite? Make it relevant to their lifestyles.
Samsonite is 'for everyday and someday.'? The brand offers products for everyday needs like walking to class and hitting the gym as well as the someday needs like studying abroad.
We created the brand's first college-targeted microsite to deliver the 'for everyday and someday'? messaging. The microsite focused on lifestyle imagery to help students visualize how Samsonite provides options for every step in their college career. The layout encourages exploration, with expanding tiles that provide additional product information as you navigate the site. Product filters enable the student to shop by lifestyle type, including Career Path, Everyday Campus, Road Trip and World Traveler. Once a student is ready to buy, they are redirected to shop.samsonite.com to finalize their purchase.
The site also promotes the #LifePacked Sweepstakes, where students can win prizes by uploading photos of their packed life to Instagram using the hashtag #LifePacked and tagging @SamsoniteUS in the comment section.
Why It's Awesome: The interactive site showcases Samsonite's understanding of college students' needs and offers various products to serve these versatile needs.