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Product Pages + FlixMedia = More Sales

As consumers continue to buy online, retailers are under more and more pressure to refine their sites to convert to sales. However, the average conversion rate for most e-comm sites is still hovering around the 3-4% mark globally.

While there are a myriad of reasons of why someone would leave your site before buying, one of the main causes is usually attributed to not delivering the product information they were seeking. This can be solved through optimizing your product pages with more in-depth information, such as images, videos, and consumer reviews.

Given that updating an e-comm site to add this content usually requires integration between the UX, creative, development and marketing departments, it can take a while to get changes made. Enter Flixmedia, a UK-based company who is the leader in product page optimization*.

Flixmedia has made it easy for retailers to quickly add in enhanced product information to their site pages. Using existing assets, they are able to seamlessly incorporate product imagery and videos into the product page. They also use innovative technology in their dynamic hotspots, giving consumers an opportunity to interact with the product.

Why are we so obsessed with Flixmedia? Because they produce results. Adding interactive hotspots has resulted in increasing conversion rates by 28%. Adding imagery and videos to product pages has grown Add to Cart rates by an average of 23%. Don’t spend all that time and money driving traffic to a site that doesn’t convert. Optimize your product pages to give consumers the information they are looking for and leave that 3-4% in the dust.

*Full disclosure: Flixmedia is owned by our same parent company, Advantage Solutions

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Reflections During Filipino American History Month

By Stephanie Twining, Director of Social Media  A few weeks ago, I was inspired by my friends on the Hispanic Heritage Month Panel to extend my learnings and experiences to the larger AMP team and beyond.  While I’ve known October to be Filipino American History Month for some time, I wasn’t certain how to personally celebrate aside from the making of Filipino food (lumpia, ftw). So, in honor of this celebratory month, thank you for letting me share a bit of my story with you. While many recognize and admire famous Filipinos like Manny Pacquiao and Jo Koy (trust me, we love them too!), the magnitude of the Filipino American community as a whole is often overlooked. Filipino Americans are the second largest Asian American group in the United States and the largest Asian American group in Washington state, where I live. Even still, I’ve found that we fly under the radar. Often identified as Asian, Pacific Islander, neither, or somewhere in between, answering the common “what is your race?” question is tricky. A quick introduction: I am half Filipino and a first generation Filipino American. My dad was born in Manila and immigrated to the US with my grandparents and aunt when he was seven. My mom, on the other hand, is a blend of Irish and German, inheriting her red hair and blue eyes from my grandparents who migrated to Seattle from the Dakotas. What a power combo. 😊 While I love both sides of my family dearly and have developed so much pride for this mix, I’ve admittedly spent much of my life trying to understand my unique ethnic identity. When you’re in school, all you want is to fit in. I mean, who doesn’t? But when you’re one of only three kids who don't present white in your K-8th grade class, that truly isn’t possible. Regardless of my photo being used on the front of brochures and websites to showcase diversity for schools and organizations, I’ve also been told by people of color, “you’re not Asian enough”. In 7th grade I was asked to speak Spanish in front of my class because the teacher assumed I could speak it fluently (Tagalog is the national language in the Philippines, by the way). In high school, I was asked to “prove” that I was Filipino and was told “there’s no way you’re Asian”. I have been challenged to pronounce my maiden name correctly many, many times (“No, that can’t be how you say it”). As recently as January, I was told it would be great to have me in the room as a woman of color because I would “check a lot of boxes”. I don’t share these stories for pity and understand that there are much larger issues at bay when it comes to race in the United States. Rather, I point them out as common examples of micro aggressions against racially ambiguous and/or mixed-race people because I know  that these comments and prejudices derail progress being made toward journeys of self-discovery and contentment. Today, I feel very confident in who I am and have a deep appreciation for where my family comes from. Two big things have led me to this: In 2014, I visited the Philippines with my entire family for the first time. I have since described the trip as an “Eat Pray Love” moment for me. It enhanced my connection to my dad’s life before he moved to the US and helped me appreciate all of the sacrifices that my grandparents (two school teachers) made in order to leave and start a new life. Three years ago, I became a mom. (Actually, my son, Miles, would be quick to remind you that he’s three and a half, so, I became a mom three and a half years ago.) My daughter, Lucy, turned one in August. In parenthood, I’ve found a renewed sense of responsibility and honor to share their heritage with them. I want them to be proud of their darker skin and hair. I want them to speak up when someone assumes something about them based on their looks. I also understand my responsibility to lead by example, especially in the face of prejudice and assumptions. The purpose of writing this during Filipino Heritage Month in 2020 is to simultaneously share a small portion of my experience with racial identity in the hope that it will resonate with others, but also to encourage readers to consider Filipino Americans and Asian Americans as a growing, contributing, wonderful group of Americans that we should be thinking about more often – both professionally and personally. I would also encourage everyone reading this to understand that you are enough. Do not shy away from your heritage. Don’t entertain the belief that you fit into just one box – learn more about where your family came from and speak up if someone doesn’t quite get it right. These conversations are lessons that I’ll certainly pass down to Miles and Lucy. Thank you for reading. I’d love to share a few resources and articles if you’re interested in more information: -    Why We Celebrate Filipino American History Month (HuffPost) -    Cora Cooks Pancit (Children’s Book) -    Jo Koy: In His Elements (On Netflix) -    Float Disney Short (on Disney+) -    Raising Mixed Race (Parents Book) -   Mixed in America (Instagram)

Google Search Trends Insights September 2020

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2020. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. September 2020 At a Glance In September 2020, we saw that sports-related keywords took up many of the top 3 queries on a daily basis. Out of the 90 we collected for the month, 48 of them were about a sports team, event, or athlete. There was so much interest in sports that we saw peculiar results in what Google Trends reported on two days of the month. On September 11 and 22, the same phrase was repeated twice as the second and third most popular query of the day:    Naomi Osaka - 9/11/2020 - 1,000,000+ queries Naomi Osaka - 9/11/2020 - 500,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries The AMP team is not sure what happened here or why there was a glitch. Since we look at these phrases every day, we have noticed that the results can vary from day to day. The top 3 can be different in 48 hours from the first time we check it, which is typically the next morning.  This is the first time we have seen the top 3 have duplicates in two days of the month. Politics were the other big category for keyword volume where the first Presidential debate drove searches. Lastly, video games and a fast food chain’s celebrity meal made for interesting data points that we will showcase later on in this article.  The Top Queried Phrases (Mostly Google Doodles) As is typical, many of the keyword phrases that drove over 10 million queries in a day were connected to Google Doodles. These queries are recorded whenever a user clicks on the Doodle and is brought to a result page for the user to learn more about the subject. The one exception happened on the 18th with the news of Ruth Bader Ginburg’s death.  Labor Day - 9/6/2020 - 10,000,000+ queries Terry Fox - 9/12/2020 - 10,000,000+ queries Felicitas Mendez - 9/14/2020 - 10,000,000+ queries Ruth Bader Ginsburg - 9/18/2020 - 10,000,000+ queries Jovita Idár - 9/20/2020 - 10,000,000+ queries Google - 9/27/2020 - 10,000,000+ queries There was a Doodle created to commemorate Labor Day.  We’ve seen this kind of Doodle for other holidays like the 4th of July, but there were no other related queries to the holiday unlike what we covered for the Fourth in our July Search Trends post Terry Fox was a Canadian athlete and humanitarian who, after losing his leg to cancer, decided to run across his country to raise awareness and funds for cancer research. This first run was called the “Marathon of Hope '' and is now celebrated each year since 1981 on September 13th were people can walk, run or cycle as a part of the Terry Fox Run. On the first day of Hispanic Heritage Month 2020, Puerto Rican civil rights pioneer Felicitas Mendez was celebrated. She led and won the lawsuit that resulted in the first US federal court ruling against public school segregation in 1946. Another Google Doodle celebrated Jovita Idár, who was a pioneer in the fight for Mexican-American civil rights at the turn of the 20th century. Finally, Google’s declared birthday is September 27th and they celebrated with a Doodle.  Happy 22nd birthday! Political Queries As we reported last month, we are seeing an increase in the number of queries related to US politics making the daily top 3 due to this year’s Presidential Election. Here is the list of the most popular ones from last month:  Amy Coney Barrett - 9/25/2020 - 2,000,000+ queries Presidential debate - 9/27/2020 - 1,000,000+ queries Debate - 9/28/2020 - 5,000,000+ queries Presidential debate - 9/28/2020- 5,000,000+ queries Presidential debate - 9/29/2020 - 1,000,000+ queries Trump - 9/30/2020 - 2,000,000+ queries The announcement of Amy Coney Barrett as the Supreme Court nominee drove queries on the 25th. Then, the topic of the Presidential debate really motivated people to query Google as debate-related keywords stayed on Google Trends’ top 3 for three days straight. Knowing that this year’s Presidential debate didn’t have as many viewers as the one in 2016 did (73 million vs. 84 million viewers), we pulled charts to see if the search volume levels followed the same pattern. Looking at the past 5 year trend on “presidential debate”, the 2020 timeframe actually had higher search volume. We then researched the trend for “debate” over the past 5 years. Looking at this phrase’s 5 year trend, we saw that the 2016 Presidential debate drove more query volume than this years. When we looked at data from 2004 to present on each of those phrases, the 2012 debate was the winner in terms of search volume. McDonald’s Celebrity Meals Last month, McDonald’s revitalized their celebrity meals program and announced their first one since Michael Jordan’s in 1992.   Travis Scott McDonald's - 9/8/2020 - 1,000,000+ queries Supported with TV commercials, Travis Scott’s favorite Mikey D’s order made the top most queried phrases on September 8th. This phrase was the first one that fit into the AMP Team’s category of “Food” since last year when the restaurant chain WingStop was giving out free wings on July 29th. We’re fascinated when marketing a new promotion gets enough momentum to drive people to search for more information about it. We’ll keep an eye on Google Trends to see if other McDonald’s celebrity meals are as popular.  Video Games There were two big news releases about video game systems in September 2020. PS5 pre-order - 9/16/2020 - 5,000,000+ queries Xbox Series X pre order - 9/21/2020 - 2,000,000+ queries The PS5 has made the top 3 queries in both April and June of 2020. The Xbox made its debut last month. Without knowledge of query volume from previous months, you can see that the more popular system is Sony’s Playstation. Brands should closely inspect the amount of search volume their products receive as compared to their competitors as a part of their own brand health analysis. The NFL Returns And So Do The Queries In August, we were amazed at the query volume the NBA was getting and wondered how it would fare once the NFL came back to playing live games. Well, the league’s return certainly made an impact into our daily collection. Here are the top phrases across the month: NFL - 9/9/2020 - 5,000,000+ queries Eagles - 9/12/2020 - 2,000,000+ queries Tom Brady - 9/13/2020 - 2,000,000+ queries NFL Scores - 9/13/2020 - 2,000,000+ queries Dallas Cowboys - 9/13/2020 - 2,000,000+ queries Steelers - 9/14/2020 - 2,000,000+ queries Broncos - 9/14/2020 - 2,000,000+ queries Thursday Night Football - 9/17/2020 - 2,000,000+ queries Patriots - 9/20/2020 - 2,000,000+ queries Packers - 9/27/2020 - 2,000,000+ queries Chiefs - 9/28/2020 - 2,000,000+ queries The term “NFL” has seen steady search volume growth since 2004: With no pre-season games and other sports competing for attention, the phrase “NFL” underperformed last month when compared to September 2019. We’re wondering if we are seeing a shift in search behavior this year. We’re keeping an eye on this trend line to see if October 2020 will outperform September 2020 as fans get more acclimated to this weird season. On the NBA side of the sports keyword universe, the AMP team felt nostalgic to see the battle between the Celtics and Lakers in the daily top three keywords. Celtics - 9/3/2020 - 500,000+ queries Lakers - 9/4/2020 - 1,000,000+ queries Celtics - 9/5/2020 - 200,000+ queries Lakers - 9/6/2020 - 1,000,000+ queries Celtics - 9/7/2020 - 500,000+ queries Celtics - 9/9/2020 - 1,000,000+ queries Celtics - 9/11/2020 - 1,000,000+ queries Celtics - 9/17/2020 - 1,000,000+ queries Lakers - 9/18/2020 - 2,000,000+ queries Celtics - 9/19/2020 - 1,000,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries Lakers - 9/22/2020 - 1,000,000+ queries Lakers - 9/24/2020 - 2,000,000+ queries Celtics - 9/25/2020 - 500,000+ queries Lakers - 9/26/2020 - 1,000,000+ queries Lakers -9/29/2020 - 2,000,000+ queries Although they didn’t meet each other on the court during the 2020 NBA playoffs, it was nice to see them competing in Google Trends. (Beat L.A. in 2021!) Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.

Clutch Names AMP Agency Top-Performing B2B Company in MA

Clutch, a leading market research firm, recognized the top B2B companies in Massachusetts across a variety of service lines and AMP Agency made the list! Clutch’s judging takes into consideration past work, online presence, former clients and company reviews to determine the honorees.  The announcement comes a week after AMP Agency and their client Eastern Bank won 8 MarCom awards and was announced as a finalist for the Shorty Social Good awards for their initiative dedicated to closing Boston’s racial wealth gap. Check out the full award release here: https://clutch.co/press-releases/announces-top-performing-b2b-companies-massachusetts