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Since January 2019, The AMP Agency SEO team has been tracking the top three most searched queries, as reported by Google Trends, on a daily basis. Over this time, we noticed that national days of celebration have been popular drivers of search behavior. Some of these national days have been dedicated to food or beverages. Because we have been recording and tracking these phrases over the last 2+ years, we’ve gotten a taste of what national days may be popular in the future.

For this article, we are focusing on a few food and beverage “holidays” that occur in the summer. Over the last several years, these days have been gaining popularity in search interest. This year, the stars are aligning for these days to reach peak popularity. AMP Agency believes that this type of data (trending search queries) attached to brand-friendly topics (National Celebration Days) can be a powerful tool for our clients and prospects in planning their marketing activities.  

Now there are many National Celebration Days during the year. It seems every day is a holiday for something, if you look at the right calendars. The issue is that not all days are as popular as others. Below are three National Days that have captured the imaginations of a large group of the populace and are primed for a cultural explosion this summer.  

National Doughnut or Donut Day 

This national day is celebrated in the United States and in some other countries on the first Friday of June of each year. Here’s a chart from Google Trends that shows the search interest in this holiday over the last 5 years.

AMP Agency pulled data based on Trends’ categorization of this query as a “Celebration”, which compiles data of related queries and displays them in one chart. As you can see, there is a small spike in interest during the month of November. From our research, we learned there is a less popular competing National Doughnut day that occurs on November 5th. 

Because of behavioral changes caused by the pandemic, the interest in the June observation of this holiday was not as large as in prior years. AMP believes that this popularity will rebound in 2021 as more people get vaccinated and donut lovers will feel more free to enjoy a treat on June 4th.

National Ice Cream Day 

National Ice Cream Month is celebrated each year in July, and in the United States, National Ice Cream Day is celebrated on the third Sunday in July. This chart from Google Trends shows the search interest in the holiday since 2016:

This day of celebration has some real clout – it was signed into law back in July of 1984 by President Reagan. Although the search interest waned a bit in July of 2020, July 18th of this year should prove to be a wonderful day of honoring and consuming ice cream! 

National Tequila Day 

The only fixed date of the bunch, every July 24th is the day that Americans can set aside time to celebrate National Tequila Day. This Google Trends chart conveys the rising popularity of this National celebration day:

Many of the websites we reviewed when researching this holiday stated that its origin is unknown. Looking at the all-time Google Trends data, National Tequila Day became a measurable search term in 2007 and gained its first spike of search query activity in July of 2009. With a return to social gatherings this summer, the popularity of this day could see new heights.

How Can Brands Prepare

There’s a bigger takeaway from this article than just the fact that people have interests in days that celebrate donuts, ice cream, and tequila. Clearly these are not traditional holidays – and the public’s interest in them is fueled by free giveaways and brand promotions.

Brands have the ability to capitalize on national days of celebration and it seems like most days in the calendar have been designated already to be a special day set aside to celebrate something. Not all national days of celebration are popular, but they have the potential to be.

Brands can own these days with proper planning. With AMP’s Search Listening platform, we’re able to predict what days are gaining interest and can instruct brands on the search terms they are using when seeking information about the special day. This data can be used to create a marketing campaign to reach and engage your target audience.

So, work with us and we can set a plan together. Is there a National Day of Celebration that makes sense for your brand? Does your audience know about it already? Is there an opportunity to add to the momentum or do we need to build it up from scratch?

Additionally, if your brand is in either the Doughnut/Donut, Ice Cream, or Tequila industry, contact us right away!

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. No Pumpkin Spice Here We joke about the obsession with Pumpkin Spice and how more and more products get rolled out each Fall for us to consume. We didn’t see that trend appear in our collection of search queries, but we did see other Fall trends - namely Football. Yes, College and Professional football are back in season and so are the keywords associated with each sport. We have a good list of phrases to share. Google celebrated its own birthday and Taylor Swift partnered with Google and took over everything, we think. There was a lot of interest in political figures and Apple released a new iPhone. Lastly, our need for information about severe weather was plain and visible in our research and we’ll examine the timeline of a couple of tropical systems. Google Celebrating Google As we stated in the August 2023 report, there has been a bit of a dry spell when it comes to keyword queries topping the 10 million query mark in a 24 hour period. Well, Google’s birthday brought an end to the drought. Its Google's 25th birthday - 9/26/2023 - 10,000,000+ queries This phrase was attached to a click on Google’s updated logo that was animated, showcasing all of the previous logos and ending on a modified one where the number 25 was used. Congrats, Google. Let’s see where the next 25 years bring. Taylor’s World Let’s just say it’s been quite a month for Taylor Swift and search interest. First, she partnered with Google to provide an interactive way to figure out the previously unreleased songs to be added to her re-released album “1989 (Taylor’s Version).” Google produced 89 puzzles that people could solve to learn the names of the new songs. You can see some interesting queries make the Daily Trends list. Taylor Swift vault - 9/18/2023 - 500,000+ queries Taylor Swift - 9/19/2023 - 1,000,000+ queries Love - 9/19/2023 - 200,000+ queries New York City - 9/19/2023 - 100,000+ queries According to some sources, there was a glitch that occurred and prevented people from progressing with solving all the puzzles. The issue was reportedly fixed by Google and 33 million complete puzzle sets were solved by Wednesday September 20th. Moving on, there was news that Taylor was dating an NFL player. Did you hear about that? Well, the first rumor hit on the 16th and then interest really peaked on Sunday the 24th when she attended a Kansas City Chiefs game. Taylor Swift - 9/16/2023 - 500,000+ queries Travis Kelce - 9/24/2023 - 5,000,000+ queries Travis Kelce is not a stranger to these monthly search trends reports (he was the top searched phrase on September 5th) but he is in a different stratosphere for sure. Other Phrases From The Entertainment Industry There were other phrases that made the list related to the Entertainment Industry outside of Taylor Swift keywords. It’s an odd assortment. First off, Jimmy Buffet passed away on the 1st but the search interest was recorded on the 2nd. Jimmy Buffett - 9/2/2023 - 5,000,000+ queries Country music singer Zach Bryan announced the end of his boycott of Ticketmaster with dates for his The Quitin Time Tour. The next day he was arrested in Oklahoma. Zach Bryan - 9/6/2023 - 500,000+ queries Zach Bryan - 9/7/2023 - 1,000,000+ queries In other legal news, Danny Masterson, the actor who starred in the TV sitcom, That ‘70s Show was sentenced to 30 years to life in prison on the 7th. Keywords related to the show and his co-stars made the list. That '70s Show - 9/7/2023 - 1,000,000+ queries Ashton Kutcher and Mila Kunis - 9/11/2023 - 100,000+ queries :Lastly, MTV’s VMAs were held on the 12th, leading people to search for the highlights and news and the only film that made our collection of the daily top 3 was a Hulu exclusive. VMAs 2023 - 9/12/2023 - 500,000+ queries No One Will Save You - 9/22/2023 - 100,000+ queries September Holidays Last month had a couple of holidays that were queried heavily. Labor Day - 9/3/2023 - 5,000,000+ queries Mexican Independence Day - 9/14/2023 - 200,000+ queries The Labor Day numbers were helped by a Google Doodle. Interest in Mexican Independence Day peaked on the 14th. Regarding Government Officials It was a busy month for people related to the federal government for different reasons. Mitt Romney announced he was not going to run again for US Senate on the same day that US Congresswoman Lauren Boebert was asked to leave a musical performance in Denver. Mitt Romney - 9/13/2023 - 200,000+ queries Boebert - 9/13/2023 - 100,000+ queries Later in the week, a CCTV video of the incident in the theater was released and search interest in the US Representative peaked higher. Boebert - 9/15/2023 - 500,000+ queries The Senator from New Jersey, Bob Menendez, was charged with bribery charges on the 22nd. Bob Menendez - 9/22/2023 - 500,000+ queries The last week of the month was filled with other phrases related to politics. Government shutdown 2023 - 9/25/2023 - 200,000+ queries Cassidy Hutchinson - 9/26/2023 - 100,000+ queries Republican Debate - 9/27/2023 - 200,000+ queries Dianne Feinstein - 9/29/2023 - 2,000,000+ queries People seeking information of this year’s potential government shutdown made the daily top 3 on the 25th. American former White House aide Cassidy Hutchinson released a book entitled Enough about her time during the Trump administration. The second Republican Presidential Candidate debate was held on the 27th and the senior Senator from California passed away on the 29th. Maybe They Are Fighting For Clicks Colorado Buffaloes football has been quite the phenomenon this season and the timeline of keywords proves it. Colorado football - 9/1/2023 - 500,000+ queries Deion Sanders - 9/2/2023 - 1,000,000+ queries Colorado vs Nebraska - 9/9/2023 - 200,000+ queries Colorado football - 9/15/2023 - 5,000,000+ queries Colorado football - 9/15/2023 - 2,000,000+ queries Deion Sanders - 9/17/2023 - 500,000+ queries Colorado vs Oregon - 9/22/2023 - 1,000,000+ queries Colorado vs USC - 9/30/2023 - 1,000,000+ queries The AMP Agency team will keep an eye on this topic to see if the team’s popularity continues for the rest of the season. They certainly didn’t do well against Oregon. There are college football programs besides Colorado’s and here are the rest of the phrases that made the list. Georgia football - 9/1/2023 - 200,000+ queries LSU football - 9/2/2023 - 500,000+ queries Clemson football - 9/4/2023 - 500,000+ queries Michigan State football - 9/9/2023 - 500,000+ queries Ohio State vs Notre Dame - 9/23/2023 - 500,000+ queries It’s always interesting to get a measure of the team’s fan base by seeing the search volume in Google Trends. NFL The National Football League started up their season and here’s the timeline for the month including Travis Kelce, who had a bone bruise injury on the 5th. Travis Kelce - 9/5/2023 - 500,000+ queries NFL - 9/7/2023 - 5,000,000+ queries NFL - 9/10/2023 - 2,000,000+ queries Aaron Rodgers - 9/10/2023 - 2,000,000+ queries Cowboys - 9/10/2023 - 2,000,000+ queries Aaron Rodgers - 9/11/2023 - 5,000,000+ queries Eagles - 9/14/2023 - 1,000,000+ queries Cowboys - 9/17/2023 - 500,000+ queries Chiefs - 9/17/2023 - 500,000+ queries Nick Chubb Injury - 9/18/2023 - 2,000,000+ queries Steelers - 9/18/2023 - 1,000,000+ queries 49ers - 9/21/2023 - 1,000,000+ queries Miami Dolphins - 9/24/2023 - 1,000,000+ queries Raiders - 9/24/2023 - 500,000+ queries Bengals - 9/25/2023 - 500,000+ queries Packers - 9/28/2023 - 1,000,000+ queries Injuries to Nick Chubb and Aaron Rodgers were also search worthy. Segueing to the other type of football and also player injury, there was only one instance of Inter Miami that made the daily top 3 in September 2023. Inter Miami - 9/3/2023 - 500,000+ queries Lionel Messi suffered an injury and did not play another game last month; therefore, the interest has dwindled. Here’s The New iPhone (Same as the old iPhone) As typical, Apple announced their new iPhone in September. This year, it was the 15th. iPhone 15 - 9/12/2023 - 2,000,000+ queries Looking at last year’s announcement, the query volume was higher. iPhone 14 - 9/7/2022 - 5,000,000+ queries Should we infer anything from the drop in search interest? Maybe. The anecdotal reaction is that the new model isn’t much different from the previous model. Weather It’s Hurricane Season and we saw search queries tracking Lee and then a tropical storm that made landfall on the 21st. Hurricane Lee - 9/5/2023 - 200,000+ queries Hurricane Lee path - 9/6/2023 - 1,000,000+ queries Hurricane Lee path - 9/6/2023 - 200,000+ queries Tropical Storm - 9/21/2023 - 200,000+ queries As we wrap up the report, we continue to look up and gaze at the Harvest Moon. Full moon September 2023 - 9/26/2023 - 200,000+ queries Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Curiosities of August 2023 In August 2023, the most searched topics were varied. Some we could have predicted like the return of college and professional football, but others we could not including many natural and weather-related occurrences. Taylor Swift made our collection twice during the month along with other entertainment topics. The world of gaming had a month as three keywords related to that industry made our list. The former president’s legal troubles continued and sparked search interest in his latest indictments. Every Inter Miami game seems to be tracked by Google’s search audience and we’ll dive into the timeline of those queries. Lastly, once in a blue moon we see searchers wanting to know more about our planet’s natural satellite and we’ll examine that topic to wrap up the month. Let’s get into it! The Most Queried Keywords There were three keywords that drove over five million queries in a day. The first phrase was connected to the fire on the island of Maui. The second phrase captured the interest of the Finals game of the Women's World Cup where Spain was victorious and the third was related to the Indian Space Research Organisation’s Chandrayaan-3 lander touching down on the moon Maui Fire - 8/9/2023 - 5,000,000+ queries Women's World Cup - 8/19/2023 - 5,000,000+ queries ISRO - 8/22/2023 - 5,000,000+ queries It’s been a while since we have recorded a phrase that has driven over 10 million queries in a 24 hour period. We’ll see if this trend continues for the remainder of the year. Things That Entertain Taylor Swift’s Eras tour has been a major success and with new dates released and the USA leg of the tour wrapping up, her name as a keyword made our list. Taylor Swift - 8/3/2023 - 200,000+ queries Taylor Swift - 8/10/2023 - 200,000+ queries We will see if she continues to drive queries as she takes the stage again in November for three nights. Here’s a rundown of the most searched shows and movies last month: Only Murders in the Building - 8/8/2023 - 100,000+ queries Heart of Stone - 8/10/2023 - 200,000+ queries Ahsoka - 8/22/2023 - 200,000+ queries One Piece live-action - 8/31/2023 - 200,000+ queries Only Murders in the Building kicked off its third season on Hulu and the show Ahsoka from the Star Wars universe premiered on Disney+ on the 22nd. The Gal Gadot film Heart of Stone was released on Netflix along with the show One Piece, which is a remake of an animated TV series based on a Japanese manga series. Big Month For Gaming We usually see maybe one query related to gaming in a month. In August 2023, we saw three. Two were related to game titles and the other phrase was the name of a famous gamer. Baldur's Gate 3 - 8/3/2023 - 200,000+ queries Kai Cenat - 8/4/2023 - 500,000+ queries Starfield - 8/30/2023 - 500,000+ queries Baldur’s Gate 3 was released on the 3rd and the preload for Starfield preload began on August 30th for XBox on Steam. Kai Cenat, an American Twitch streamer, held a giveaway in Union Square, Manhattan on the 4th and it devolved into a riot. He was arrested on a few charges including inciting a riot. Yep, Still Didn’t Win As we had in July 2023, we had more lottery fever in August. Mega Millions Drawing - 8/4/2023 - 1,000,000+ queries Mega Millions drawing tonight - 8/8/2023 - 200,000+ queries The Mega Millions drawing on the 8th had a jackpot winner, which was estimated to be around $1.55 billion. Terms of a Political Nature With two indictments and the release of a mug shot, Donald Trump’s last name made our list three times in August 2023. Trump - 8/1/2023 - 500,000+ queries Trump - 8/14/2023 - 500,000+ queries Trump - 8/24/2023 - 2,000,000+ queries With 2 million queries, it appears that people really wanted to see his mug shot. There were other political topics that were queried last month. Here’s the list of the rest of them. Ohio Issue 1 - 8/7/2023 - 1,000,000+ queries Republican debate - 8/23/2023 - 1,000,000+ queries Prigozhin - 8/23/2023 - 500,000+ queries Mitch McConnell - 8/30/2023 - 500,000+ queries On the 7th, voters in Ohio struck down Issue 1, which is a measure to immensely raise the signature and approval thresholds for citizen initiatives to amend the state constitution. The first debate of the Republican candidates for president in the upcoming election was held on the 23rd. Also, Yevgeny Prigozhin was reported to be killed in an airplane crash after leading a short-lived rebellion against the Russian military in June. On the 30th, Kentucky Senator Mitch McConnell had another episode where he froze up as he did on July 26th. We Have Both Kinds of Football Know this: If Lionel Messi plays for your team, people will search. Inter Miami - 8/2/2023 - 500,000+ queries Inter Miami - 8/6/2023 - 500,000+ queries Inter Miami - 8/11/2023 - 200,000+ queries Inter Miami - 8/15/2023 - 500,000+ queries Inter Miami - 8/23/2023 - 500,000+ queries The Miami International Football Club had 8 matches in the month of August. The dates of 5 of them drove people to search for more information about them and the team. We think this pattern will continue throughout the MLS season. You know that summer is almost over when the NFL queries start up again. Here’s the breakdown from the preseason: NFL - 8/3/2023 - 200,000+ queries Patriots - 8/10/2023 - 200,000+ queries Dallas Cowboys - 8/12/2023 - 200,000+ queries Eagles - 8/12/2023 - 200,000+ queries Chiefs - 8/13/2023 - 200,000+ queries Eagles - 8/17/2023 - 100,000+ queries Washington Commanders - 8/21/2023 - 200,000+ queries Steelers - 8/24/2023 - 100,000+ queries Trey Lance - 8/25/2023 - 500,000+ queries Did your team make the list? If so, it has a loyal and search empowered fan base. For Trey Lance fans, he was traded on the 25th from the 49ers to the Cowboys. College football started its season at the end of the month and Google was there for it. We collected these two phrases in our list. College football - 8/31/2023 - 200,000+ queries Nebraska football - 8/31/2023 - 200,000+ queries As we have seen in the last 4 years, gridiron football will be the most popular sports topic until the Superbowl (February 2024). Stay tuned for a large number of team-related keywords. Natural Occurances Beyond the wildfires in Maui, there were hurricanes, an earthquake, and celestial visions to be searched. Here is a rundown of all them. The Perseids were on display between the 11th and 13th and people wanted to know how they could see them. Meteor shower - 8/11/2023 - 200,000+ queries Meteor shower - 8/13/2023 - 200,000+ queries Hurricane Hilary impacted the US west coast last month. See the timeline of interest from the 16th through the 20th. Hurricane Hilary - 8/16/2023 - 500,000+ queries Hurricane Hilary - 8/17/2023 - 2,000,000+ queries Hurricane California - 8/17/2023 - 500,000+ queries Hurricane Hilary tracker Live - 8/18/2023 - 200,000+ queries Tropical Storm Hilary - 8/19/2023 - 1,000,000+ queries Hurricane Hilary Tracker - 8/20/2023 - 200,000+ queries As the storm made landfall, there was an earthquake that occurred at the same time. What a coincidence. Earthquake - 8/20/2023 - 500,000+ queries On the US East Coast, Hurricane Idalia was the storm that drove people to search. Hurricane Idalia - 8/27/2023 - 2,000,000+ queries Hurricane Idalia path - 8/27/2023 - 500,000+ queries Florida Hurricane - 8/28/2023 - 500,000+ queries Lastly, with the second full moon of the month, people queried for three straight days to learn more about the “blue moon”. Blue moon - 8/28/2023 - 200,000+ queries Super Blue Moon - 8/29/2023 - 200,000+ queries Blue Moon 2023 - 8/30/2023 - 1,000,000+ queries With all that is happening in the world, it’s nice to think we still have time to look up and take in the view.‘ Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

This post is part of our ongoing blog series highlighting our CMS practice at AMPXD; learn more about how we select CMS solutions through our other stories. As a large worldwide enterprise software organization with multiple product teams, marketing teams, customer communities, and outreach programs; VMware knows the daily challenges of managing a robust blog ecosystem and its content.. With over 40 different corporate blogs, VMware tasked our CMS experts at AMPXD with creating and managing a centralized authoring environment. Before our engagement the VMware teams had disparate blog instances in multiple platforms which made both content and user administration difficult to coordinate and manage. The organic growth of the various blog platforms also created the situation where they lacked brand consistency with various blogs’ look-and-feel resembling different brands. This lack of cohesion resulted in end users browsing between properties having jarring experiences as brand assets and user interface elements were unique to each blog. The AMPXD team in coordination with VMware stakeholders audited their internal workflows and business needs and identified WordPress Multisite as the ideal platform to enable blog authoring for the entire organization. The extensibility and control features of creating a WordPress Multisite network allowed for consistent user interfaces via brand controlled themes, a centralized user repository integrated with SSO, and one true dashboard to manage content and sites across the organization. AMPXD completed the migration of the existing VMware corporate blogs to the WordPress platform and, as part of the work, unified all of the disparate user interface elements of the blogs into one true corporate blog theme. The VMware blog network now has consistent styling elements whether you are browsing content from VMware Latin America or reading about the latest tips for utilizing vSphere The flexibility of the WordPress platform and the ability to create multisite blog networks has enabled VMware to create a robust blog ecosystem with over 40 blogs specialized to VMware products and disciplines. Utilizing content syndication mechanisms, VMware now has one blog space that is an aggregate of all corporate content across the blog network, giving customers one portal to discover and consume corporate content from across the whole ecosystem. By centering on the authoring workflow and optimizing the WordPress platform, the VMware team’s ability to easily manage authors, themes, system integrations and plugins has allowed the enterprise to focus on creating rich content and communities. Over the course of our ongoing series of posts around technology, we will share stories of uniquely different CMS solutions in practical implementations. If you have an upcoming CMS project or need to discuss content management strategies, the team at AMPXD would love to assist you with your needs. Reach out to us via our Contact Us form. You can also read about our entire suite of Experience Design and Website Development capabilities on our Services Page.

  • 3 min read
  • September 14, 2023