May 18, 2016

“Plus size” is a Meaningless Term, and Brands Should Start to do Away With it

In the past few years, a growing number of women have been calling for an end to the “plus size” distinction, which varies by retailer but often refers to sizes 16 and up. What once may have made sense, to have a separate department or line for the plus size consumer, just isn’t true anymore. The rules have changed – thanks in large part to how women shop on the internet.

A world where everyone shops in the same stores.

Topics: Innovation, Digital Strategy, Culture, Vertical - Fashion, Vertical - Retail

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