September 9, 2016

People Who Give Up Their Fitbits Are Plagued By Guilt

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People stop using their activity trackers for all sorts of reasons — they lose interest, misplace the device, or start to resent it’s incessant cataloging of steps. But, like so many lifestyle choices made in a moment of delusional aspiration, it’s not so easy to get over abandoning that cute little fitness tracker, according to new research. It turns out half of people who lapse in their Fitbit use end up being plagued by guilt.

It used to be mad love.

Topics: Wearables, Vertical - Consumer Electronics, Consumer Psychology, Consumer Insights, Technology

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