November 11, 2016

New Offering From Google in Testing: Carousels of Google Shopping Ads Spotted on YouTube

youtube-shopping-carousel-ads-1-800x392.png

Google began integrating Shopping Campaign ads into YouTube in May 2015 — first for brands and retailers to show their own ads alongside their videos with TrueView for Shopping, and then opening up to all advertisers as part of the Search Partners network with Shopping Ads on YouTube nearly a year ago. Now, it appears Google is testing a traditional carousel format for Shopping Ads on YouTube.

Tis the season to be expanding.

Topics: Digital Products, Advertising, Video, Vertical - Retail

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