October 12, 2016

Navigating the New Waters of Live Content


Following in the footsteps of Snapchat, Facebook Live and Periscope, Instagram in August released its own version of live content sharing in the form of “Stories.” With multiple platforms offering live content features (and some being so similar), where should brands focus their resources? How should they outline and implement their live content platform strategy?

Here's the plan.

Topics: Social Media, Content Development, Digital Strategy, Content Strategy