October 3, 2016

More Evidence Cars Will Never Be Sexy Again


Not that long ago, cars were unequivocal symbols of personal power. But now cars are increasingly uncool. For one part, they’re a major source of carbon emissions, and thereby a principal cause of global warming. For another part, they’re expensive to own and operate, especially in big cities. Now vehicles are becoming a commodity and a service. What’s less sexy than a car a bunch of other people have also recently occupied?

Don't tell me efficiency isn't sexy.

Topics: Innovation, Vertical - Automotive, Culture, Technology